William Hill is among the world leaders in the operation of bets. How did this happen? In this article, lawyers from Regulated United Europe would like to recall all the way William Hill has gone since its inception and highlight key events in its history. Now, the market capitalization of William Hill is more than $1.6 billion, the number of Internet users has long exceeded 2 million, and land-based betting points in Britain are more than 2,000. But this is today. And it all started with a nimble kid who, by installing a motor on his bike, drove around the neighboring neighborhoods and took bets on the workers for the race. His name was William Hill.
Bumpy road to the first betting shop
On the morning of July 1903, Birmingham had one more famous citizen. Lavinia Knight and William Hill became parents for the fourth time and named their son in honor of his father. Of course, the child was still far from being well-known. Before the age of 12, William Jr. lived the normal life of a child: he went to school and spent all his free time with friends on the street. However, having ten brothers and sisters made him drop out of school, grow up, and start working. First, he worked on his uncle’s farm in the suburbs, then became an apprentice with The Birmingham Small Arms Company Limited, starting to develop a working career.
This little boy drew the attention of the many workers in that factory to past races only. He also commented that there is no person who can give these people what they want: to unleash a gamble, and perhaps even win money for a pint of beer after a heavy work shift. And William rolled up his sleeves—or rather boosted his bicycle tires—and went about it.
In a word, so many people learned about the young but highly professional bookmaker that William was forced to change a regular bike for an engine—their legs were too tired after regular many-kilometres betting routes.
In 1919, William Hill’s bookmaking activities were diluted by events in the country. The boy lied about his age and joined the Black and Tans. The task of this force was to oppose the guerrilla movement fighting for the independence of Ireland. William did not take part in combat operations due to his inexperience and young age but was assigned to guard one of the significant British aristocracy buildings in the Mallow suburbs. William spent his spare time in a pub nearby where he took bets.
After the end of his military service, William Hill started to gradually improve his lifestyle. He returned to his normal life, met the charming girl Evie Barley, and married her in 1923. True, the passion for betting activities has not gone away. In 1925, Hill again began to act as a link between gambling people and their eventual wins at the races.
However, with lots of calculation mistakes of the odds and several successful players with high bets, the case did not last long.
In 1929, William Hill decided to move to London and again try his luck in the betting business. First, he took bets on the dog races popular in England, later he became one of the owners of Northolt Park pony race. Finally, in 1934 he was able to rent a room on Jermin Street and open a full-fledged bookmaking office with cashiers, noisy visitors and smoky walls. William Hill was a proud man.
Becoming a bookmaker
Hill managed to find loopholes in the legislation banning betting in its current form in the UK. He had nothing against bets on trust or what they then called «betting on credit» and began to take bets by correspondence. As a matter of fact, these decisions turned out to be strategically correct: they increased the number of regular customers to half a million, moved to a larger facility on Park Lane, and Hill himself in the late 1930s became a millionaire.
The first deal with a bookmaker about the results of a football match was concluded in the office on Park Lane. It was confirmed by a coupon with an established rate. This happened in 1944. At the same time, another organization was established—accepting bets on the results of football matches only.
During the 1960s, one of the biggest competitors to William Hill’s betting company at that time, Ladbrokes, also began using fixed quotes in their betting coupons. Hill did not like this, and so during the trial he was able to receive financial damages of £1. That is what the millionaire wanted.
The ever-growing revenues did not stop William Hill from further actions. In 1954, he opened Holder’s Investment Trust, which includes a far-reaching network of betting points all over the UK. From 1955 until 1960, the company’s shares went public in the London Stock Exchange. This decision brought Hill £5 million.
Legalization of bookmaking in the UK
In 1961, the UK government legalized betting activity and opened the opportunity to obtain a gambling license in UK, but William Hill didn’t make any efforts to expand the business. It is not clear what was the reason for such decision. Probably, Hill felt good enough, standing in the focus of the never-ending flow of profit from fixed quotes.
Or maybe the bookmaker considered the legalization as a threat to welfare of the working class. He felt that the activity with bookmakers can bring a simple laborer from the right way and is intended for rich people only, as it is an amusement and nothing more. The variant is curious, at least if we remember how Hill began. But, however, it is known that with time he drew close to the socialists position. The fact of William’s conversion to Catholicism after his only daughter’s death is also confirmed.
Probably, William Hill is simply tired of the routine and the sometimes harsh stress. The head of a giant office and the operation of millions every day hardly goes without a trace.
In 1966, however, William Hill opened its first and 100% legal betting business. Things went much better thanks to the development of television. More and more people were learning about betting shops, and betting operators no longer had to adjust to legislative restrictions.
BK William Hill never made up for five years of inactivity, so it was only the second most sought-after betting operator in the UK.
Love of a lifetime
William Hill was passionate about horses. And he didn’t just buy a horse for peace of mind and peace after a hard day’s work or energy before a new challenge. In 1943, the millionaire engaged in breeding horses, which subsequently participated in the race. And did it very successfully.
- Nimbus was declared the supreme stallion at the Derby and Two Thousand Guineas in 1949.
- Chanteur II emerged as the Derby winner during 1953.
- The horse named Be Careful came first at Champagne Stake and Gimcrack Stake.
- The Cantelo mare remained unbeaten during the 1958 Classic.
William Hill was betting repeatedly with his horses and at times, losing as well. As it would be said, ironically speaking, the bookie lost the money he gained from the players.
In 1970, Hill retired from the betting business and focused on his stud plants. It was on the track, watching one of the likely race winners and one of the future William Hill favorites, that he had a heart attack. A few days later, on 16 October 1971, he died.
In the year he died, William Hill was sold to Sears Holdings and changed hands several times. However, the name of the office remained intact to this day.
Speaking of online activities, during the first years in the domain of the online betting company website, it worked with the «shortened» company name, as the «full» domain name was occupied by a winery from California. In 2005, the wine company ceased its operations, but the domain, under which BC operates now, became free only in 2009, which is what was used by the bookie.
Competitive advantage
What made William Hill succeed in such a competitive business? William Hill refused to work with cash and accepted only cheques in advance before the sporting event. Even though it was technically illegal and the office was very small, due to its good reputation, it gained the trust of customers. The betting firm William Hill soon found a loophole in the legislation, which did not forbid credit and postal betting, and thus started giving those facilities. The betting was made basically by telephone, and any useful and valuable information was given so that the WH would not create the typical suspicion of bookmakers of those times. The activity allowed the company not only to remain in the market, but also to win such valuable qualities as trustworthiness, honesty and professionalism. They were the key to the company’s success over the next 30 years and provided the opportunity for its founder to constantly increase capital (unlike all his business ventures before 1934).
The history of the company after the death of William Hill
The moment William Hill retired, the ownership structure of the company kept changing: in 1971, after the death of the founder, WH became an ownership bought out by Sears Holding Group, but its ownership rights survived only till 1988. Then Grand Metropolitan bought the firm and merged it with Mecca Bookmakers under the title of William Hill. However, the company did not last long: less than a year, as the WH bought in 1989, this time its owner became Brent Walker. In 1997, Japanese bank Nomura offered an incredible sum of £700 million for William Hill, but owned the company for only two years. Since 1999, the ownership hasn’t been changed. The investments of the same Cinven have been made in many prestigious companies, whose turnover already crossed the 70-billion-euro mark. Then, Cinven and CVC Capital Partners, one of the most prominent venture capital companies, offered £825 million for the WH. The deal marked the beginning of a new era for William Hill. It can be divided into two epochs: leadership first by CEO David Harding up to 2008, and subsequently by CEO Ralph Topping. If the first development of the company was characterized by steps in technology and financial ups and downs, the second one continued to be focused on technological development, without the financial dramas sometimes resulting from personal management problems.
In 1998, several months before the enterprise was sold to its present owner, William Hill started the conquering of the Internet: the first service appearing online was the betting office Sportsbook, and the virtual casino opened its doors in 2000, becoming one of the first gambling houses online, which only added prestige to the already impeccable company name. The variety of games is really impressive, their quality is constantly improving, and the list is updated. Classic casino games such as roulette, baccarat or blackjack are supplemented with slot machines whose graphics represent the themes well-known to everybody: The Incredible Hulk, Iron Man, Pink Panther, etc. It is impossible to imagine a modern company without the World Wide Web. The all-pervading Internet made a great influence on William Hill Company activities, which constantly improves the quality of its website, making it more multifarious and offering more and more gaming opportunities, already numbering hundreds.
2000s
The 2000s became an important period in the life of the company. In 2002, it cropped up on the London Stock Exchange, and a year later, it picked up the Brough Park racecourse. In 2005, the British Government adopted the Gambling Act that considerably smoothened the road for the work of bookmakers. Later in the same year, WH became an owner of Stanley Leisure PLC both in the UK and Ireland. In 2008 a separate branch William Hill Online was created, joining the online business with the assets of Playtech acquired – an online software manufacturer. Due to this very fact William Hill has become an absolute European leader in online gambling and betting. In the same year a new version of Sportsbook was launched based on the Orbis technology. The first decade of the 21st century ended brightly for the company: it managed to raise more than £650 million from the bond issue; in order to reduce costs, the head office was moved to Gibraltar (due to more favorable financial and legislative conditions, the gambling license in Gibraltar was obtained; besides, the company became an official sponsor of the Spanish football club Malaga.
Since 2010, William Hill continued improving on some fronts. A number of commanding posts saw new figures: Neil Cooper succeeded Simon Lane as CFO and Gareth Davis took over as CEO after Charles Scott. The company sold 50% of its equity in Spain to Codere S.A, acquired American betting companies, and announced the acquisition of one of Australia’s and Spain’s top gambling leaders. Also, the remaining 15 offices in Ireland were sold for 1.5 million euros. June 2012 became another historic moment of William Hill when the company got a full gaming license from Nevada and became the first European operator to have it.
Full of history and tradition, William Hill is immaculate in quality, which should never be underestimated by any of the companies in investing money, time, and trust in the field of gambling. Having passed the test of time, the WH proudly looks towards the future while confidently increasing its heritage.
William Hill Empire
William Hill is now one of the biggest betting houses in the biggest betting market. 2,300 land-based rates, telephone, and online services handle an average of about a million rates per day. The company’s income exceeds £1.5 billion a year, and its net income exceeds £150 million a year. Like other British betting giants, the company actively seeks new markets via the Internet and the beginning of operation in third countries.
Before opening your online bookmaker, the lawyers of Regulated United Europe will have to carefully study the current legislation of those countries in which your project intends to provide services, obtain a gambling license and only after that proceed with accepting deposits from players. Contact us in a way that is convenient for you and receive the offer today.
FREQUENTLY ASKED QUESTIONS
In which countries does William Hill operate?
William Hill, one of the oldest and most respected bookmakers in the world, operates in various countries, offering betting on sports, casinos, poker and other gambling games. Authorization and availability of William Hill services are highly dependent on local gambling laws and regulations in each country. As of the last time I updated my data, here are some of the key regions where William Hill offers its services:
Great Britain
William Hill is registered and licensed in the UK, offering a wide range of gambling and sports betting games, including their extensive network of bookmakers and online services.
USA
In the United States William Hill is actively expanding, especially after the repeal of PASPA ( Professional and Amateur Sports Protection Act ) in 2018, which paved the way for legalization of sports betting at the state level. William Hill offers sports betting in many states where it is legal, including Nevada, New Jersey, Illinois and others.
Spain
William Hill is licensed to operate in Spain, offering a full range of online sports betting and casino games for Spanish players.
Italy
Likewise, William Hill operates in Italy, providing sports betting and online casino services in accordance with local regulations.
Other countries
The company also offers its services in a number of other European and global markets, subject to local gambling laws and regulations.
Restrictions
At the same time, there are countries where access to William's services Hill is limited or prohibited due to strict gambling regulations. The Company strictly complies with local laws and regulations, and the availability of its services may change in accordance with changes in legislation.
What sports can you bet on at William Hill?
William Hill offers a wide range of sports to bet on, providing some of the most extensive coverage in the gambling industry. Both popular and niche sports can be found on their platform, making it attractive to a wide range of customers. Here are some of the sports available to bet on at William Hill:
- Football : Includes major European leagues such as the English Premier League, La Liga, Bundesliga, Serie A, as well as international tournaments such as the World Cup and Euro.
- Tennis : Open championships of Australia, France, USA, Great Britain (Wimbledon), as well as ATP and WTA
- Basketball : NBA, European leagues, international competitions.
- Ice hockey : NHL, world championships, European leagues.
- Cricket : International Test matches, one-day and T 20 international matches, and domestic leagues such as the Indian Premier League (IPL).
- American football : NFL, college football.
- Golf : Majors, PGA Tour, European Tour and others.
- Formula 1 and other motorsport events.
- Boxing and MMA : Including UFC events and professional boxing matches.
- Horse racing and greyhound racing : extensive coverage of events in the UK, Ireland and around the world.
- Rugby : league and union, including international tournaments and national championships.
- Snooker, darts and other sports including table tennis, badminton, volleyball and more.
Also, William Hill offers betting on virtual sports and irregular events such as political elections and television shows, expanding betting opportunities beyond traditional sports.
What makes William Hill different from other bookmakers?
William Hill differs from other bookmakers in a number of key features and advantages that have made this company one of the leading players in the gambling market. Here are the main ones:
- Long history and reputation
William Hill was founded in 1934, making it one of the oldest bookmakers in the world. The company's long history and reputation for reliability and trust are significant advantages in the gambling industry.
- Wide range of bets
William Hill offers one of the widest ranges of betting markets in the industry, including sports betting, casino, poker, gaming, virtual sports and more. This provides players with a variety of choices and betting options.
- Innovative technologies
The company actively uses innovative technologies to improve the gaming experience of its customers, including advanced real-time betting software, mobile applications and a user-friendly website.
- Quality customer service
William Hill is known for its high level of customer service, offering support through a variety of channels including live chat, email and phone.
- Promotions and bonuses
The company regularly offers attractive promotions, bonuses and special offers to both new and existing customers, which makes the rates even more attractive.
- Responsible gaming
William Hill places a strong emphasis on responsible gaming by providing players with tools and resources to control gambling behaviour and prevent problem gambling.
- Global presence
The company operates in many countries around the world, offering its services in multiple languages and currencies, making it accessible to a wide range of players.
These and many other factors make William Hill is one of the most preferred and respected bookmakers in the world, providing players with a reliable and quality gambling platform.
How to open an account at William Hill and what documents are required for this?
Opening an account with William Hill is a relatively simple process that can be completed online. Here are the steps you typically need to follow to register an account:
Steps to register:
- Go to the official William Hill website and look for the registration button, which may be labeled “Join Now”, “Register” or similar.
- Fill out the registration form by entering the required personal information, such as first name, last name, date of birth, email address, residential address, contact telephone number. You will also be asked to select a username, password, and set security questions.
- Accept William Hill's terms and privacy policy by checking the appropriate boxes.
- Confirm your registration by following the instructions on the website. You may be sent a confirmation email with a link to activate your account.
Documents for verification:
After registering an account, William Hill may require you to go through a verification process to confirm your identity and address. This is standard procedure for most bookmakers to comply with anti-money laundering laws and regulations. The following documents may be required for verification:
1. Identity document:
- Passport;
- Driver's license;
- National ID card.
2. Document confirming residential address:
- Utility bill;
- Bank statement;
- Official letter from a government agency; All documents must be no older than three months.
Verification process:
- Uploading documents: You can upload copies of the required documents directly through your account on the William Hill website in the account verification section.
- Pending Verification: Once documents have been uploaded, William Hill will verify the information provided. This process may take some time, depending on the volume of requests.Verification is required to fully use all account functions, including the ability to place bets and withdraw funds.
If you have any questions or problems during the registration or verification process, you can always contact William Hill customer support for assistance.
How do I make a deposit into my William Hill account?
Making a deposit to your William Hill account is a simple process that can be completed in a few steps. Here's how you can make a deposit:
Step 1: Login
• Log into your account on the official William Hill website using your username and password.
Step 2: Go to the "Cashier" section
• Find and click on the "Cashier" or "Deposit" button, which is usually located at the top of the page or in the account menu.
Step 3: Select a payment method
• Select your preferred payment method from the list of available options. William Hill offers a variety of deposit methods, including bank cards (Visa, MasterCard), e-wallets (PayPal, Skrill, Neteller), bank transfers and others.
Step 4: Enter the deposit amount
• Enter the deposit amount you want to make to your account. Make sure the amount meets the minimum and maximum limits for the selected payment method.
Step 5: Confirm and complete the transaction
• Enter the required payment information and confirm the transaction. Depending on the payment method chosen, additional confirmation of the transaction through your bank or payment processor may be required.
Step 6: Deposit Confirmation
• Once your deposit has been successfully made, you will receive a confirmation on the William Hill website and the funds will be instantly credited to your account. You can also receive confirmation by email.
Additional tips:
• Check Bonuses: Before making a deposit, check to see if there are any deposit bonuses available that you can take advantage of.
• Security: Always make sure your connection is secure and do not provide your payment details on suspicious sites.
In what currencies can I deposit at William Hill?
William Hill supports multiple deposit currencies to ensure convenience for players from different countries. Here are some of the currencies that are typically available for deposits at William Hill:
1. American dollar (USD)
2. Euro (EUR)
3. British pound sterling (GBP)
4. Canadian dollar (CAD)
5. Australian dollar (AUD)
6. Swedish krona (SEK)
7. Danish Krone (DKK)
8. Norwegian krone (NOK)
9. Swiss franc (CHF)
10. Japanese yen (JPY)
This list is not exhaustive and available currencies may vary depending on your location and William Hill's policies. To find out the exact list of currencies available for your account, it is recommended that you visit the official William Hill website and check the cashier section or contact customer support.
The choice of account currency is important as it can affect conversion fees and ease of use of funds. If possible, it is best to choose a currency that matches the currency of your bank account or payment method to avoid additional currency conversion costs when making deposits and withdrawals.
Does William Hill offer a first deposit bonus?
Yes, William Hill usually offers first deposit bonuses to new customers as part of their welcome promotion. The type and size of the bonus may vary depending on the user’s country of residence, the type of game and the specific conditions of the promotion at the time of registration. Welcome bonuses may include free bets, account bonuses or other types of incentives for new players.
How first deposit bonuses work at William Hill:
- Free Bet: New customers can receive a free bet after they make their first deposit and place a qualifying bet according to the terms of the promotion.
- Interest bonuses: In some cases, William Hill offers an interest bonus on the first deposit amount, which means players receive additional funds into their bonus account.
- Bonus Codes: Some bonuses may require you to enter a special promotional code when registering or making your first deposit to activate them.
It is important to know:
- Terms and Conditions: Always read the terms and conditions of the bonus offer carefully. This will help you understand the wagering requirements, minimum deposit, bonus expiration date and other important details.
- Wagering Requirements: Most bonuses come with a wagering requirement, which means you will be required to wager a certain amount before you can withdraw bonus funds or winnings from them.
- Specific Promotions: Available bonuses and promotions may vary depending on current William Hill marketing campaigns and may vary from country to country.
For up-to-date information on first deposit bonuses and other promotions, it is recommended to visit the official William Hill website or contact customer support.
How do I withdraw funds from my William Hill account?
Withdrawing funds from your William Hill account is usually a simple and straightforward process. Here are the basic steps you need to follow to withdraw funds:
Step 1: Login
• Log into your William Hill account using your username and password.
Step 2: Go to the "Cashier" section
• Find and click on the "Cashier" or "My Account" section, and then select the "Withdraw" or similar option.
Step 3: Select a withdrawal method
• Select a withdrawal method from the available options. Commonly available methods include bank cards, e-wallets, bank transfers and others. In some cases, the withdrawal method may be limited to the methods you used to make deposits.
Step 4: Enter the amount to withdraw
• Specify the amount you want to withdraw. Make sure it meets the minimum and maximum limits for the selected withdrawal method.
Step 5: Transaction Confirmation
• Confirm the withdrawal operation by following the instructions on the screen. You may be required to enter additional information for security or transaction confirmation.
Step 6: Waiting for Processing
• Once the transaction is confirmed, William Hill will process your withdrawal request. Processing time may vary depending on the method chosen and typically ranges from a few hours to a few business days.
It is important to know:
• Account verification: To withdraw funds, your account must be verified. William Hill may request documentation to verify identity and address if this has not already been done.
• Using Previous Deposit Methods: To prevent fraud and comply with AML (Anti-Money Laundering) policies, William Hill may require withdrawals to be made using the same method used for the last deposit.
Besides sports betting, what services and games does William Hill provide?
William Hill offers a wide range of gambling and entertainment options beyond sports betting, making it one of the leading providers in the gambling industry. Here are some of the services and games available at William Hill:
1. Online casino
- Slot machines: Large selection of slots from leading developers, including classic slots, video slots and slots with progressive jackpots.
- Table Games: A variety of classic table games such as roulette, blackjack, baccarat and poker.
- Live Dealer Casino: Real-time live dealer games including live roulette, blackjack, baccarat and poker, providing players with an experience as close as possible to visiting a real casino.
2. Poker
- Dedicated poker client offering a variety of poker games, including Texas Hold'em and Omaha, as well as regular tournaments and events for players of all levels.
3. Bingo
- A variety of bingo games with different themes and bet levels, including 75-ball, 80-ball and 90-ball bingo, as well as specialty games and tournaments.
4. Virtual sports
- Bet on virtual sporting events, including football, horse racing, greyhound racing and other sports, with quick results.
5. Scratch cards and instant games
- A selection of scratch cards and instant win games offering quick fun and instant win opportunities.
6. Lotteries
- Opportunity to participate in various lotteries, including international lotteries.
These and many other games and entertainment make William Hill an attractive choice not only for sports bettors, but also for those who prefer casinos, poker, bingo and other forms of gambling. Offers may vary depending on your location due to various regulatory restrictions.
In what languages is the William Hill website available?
William Hill's website is available in a variety of languages, reflecting its global presence and commitment to serving clients from all over the world. Here are some of the languages in which the William Hill website interface is offered:
1. English
2. Spanish
3. Italian
4. German
5. Russian
6. Japanese
7. Swedish
8. French
9. Polish
10. Hungarian
11. Greek
12. Slovenian
This list is not exhaustive and William Hill may offer its services in other languages depending on regional needs and changes in market strategy. Available languages may change so we recommend visiting the official William Hill website for the latest information.
The language selection can usually be changed at the bottom of the site's home page or through your account settings after logging in. This allows users to customize the interface in their preferred language for easier access to betting, games and customer support.
What is the legal company name of William Hill?
The legal name of the company that owns the William Hill brand may depend on the specific region of operation, as William Hill is a global company with operations in different parts of the world. Internationally, the main operating company that manages the majority of William Hill's online operations is WHG (International) Limited. This company is registered in Gibraltar and operates under the license and regulation of the Government of Gibraltar and the Gibraltar Gambling Commissioner.
In other regions, such as the UK, operations may be managed by other legal entities subject to local laws and regulations. For example, for the UK, activities are regulated by William Hill Organization Ltd and other related companies that are licensed by the UK Gambling Commission.
William Hill was acquired by Caesars Entertainment in April 2021, further expanding its global presence and capabilities in the gaming industry.
For the most accurate and up-to-date information about the legal name and structure of the company operating the William Hill brand in your region, it is recommended that you consult the official William Hill website or request this data from customer support.
What is the bookmaker's margin at William Hill?
Bookmaker margins at William Hill, like other bookmakers, can vary depending on a number of factors including the sport, the specific event, the type of market (eg match winner, totals, handicaps) and even the time before the event starts. Bookmaker margin is the percentage that a bookmaker includes in odds to make a profit, and it directly affects the bets offered to players.
For major markets in popular sports such as football, tennis, basketball and others, William Hill's margins are typically between 5-10%. This is a fairly typical range for major bookmakers.
- In football, for example, margins on major markets such as match outcome (win or draw) are typically towards the lower end of this range, especially for larger leagues and tournaments.
- For less popular markets or niche sports, margins may be higher, reflecting higher risk for the bookmaker due to lower bet volume and potential uncertainty of outcomes.
For events with three outcomes (for example, a football match with the possibility of a draw), the formula becomes more complex, but the principle remains the same.
It is important to remember that a bookmaker's margin is only one factor to consider when choosing a bookmaker to place your bets on. Other important aspects include the odds offered, selection of markets, quality of customer service and platform reliability.
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