Unibet History

The history of this famous betting company begins in 1997. It was then that the unknown company Unibet appeared in Sweden. It was in 1998. This young betting firm has obtained a United Kingdom gaming license and opened an office in London, thus starting to take sports bets by phone. 1999 – a milestone year for Unibet, it was then that the company’s first website appeared in just two languages – Swedish and English and Unibet began to take bets on online sports. After just two years this bookmaker takes online bets in 50 countries and is called Unibet Group.

By 2003, there were live bets, sections of online casinos, and about 300 thousand customers in more than 100 countries of the world; there is also a mobile platform. In the next year, Unibet Group Plc enters the stock exchange, thereby confirming its high reliability in the world of online betting. As it is vivid, from 2006 to 2015 this holding has a stunning growth and is injected with many well-known companies from various world markets for betting, poker casino launched sections of Bingo and Supertoto.

Unibet Group Plc becomes an honorary member of EGBA – European association, including 12 leading betting companies in Europe. Since 2006 year, Unibet had been marked as the “best European bookmaker of the year” quite a big number of times.

In 2016, the company’s management decided to rebrand Unibet Group Plc into Kindred Group, and already in 2017, Kindred Group has made an acquisition of status by buying quite a famous betting company 32Red for $219 mln. Now this world-famous consortium of Kindred Group (Unibet Group Plc) has more than 10 mln. customers all over the world (160 countries). This is a very reliable betting office that more than once headed the rating of betting offices in the world. Today, Unibet has more than 1,500 employees and offices in Malta, London, New York, and Gibraltar.

Kindred Group, like Unibet, is headquartered in Malta.

This setup means that Unibet can be licensed through Platinum Gaming Limited by the Government of Gibraltar-licensed RGL 091 and RGL 092-and regulated by the Gibraltar Gaming Commissioner to provide services to customers across Europe. Platinum Gaming Limited-and, in turn, Unibet-is also licensed for extended remote control with number 000-045322-R-324275-001 by the UK Gaming Commission, which means it is totally legit and may offer online gambling services to customers in the UK.

Company history

Unibet was originally founded in 1997 by Anders Ström and originally operated from Strom’s home in Earls Court, London. The company obtained a license to operate a betting business, and since 1998 Unibet began to take bets by phone. The following year, Unibet launched its first online betting site. It later came to be known as the Unibet Group PLC, Pontus Lesse was made the new CEO and got its first international gambling license in Malta.

Over the next few years, the Unibet Group PLC began to experience very rapid growth. Today, the Unibet website has been translated into 12 different languages and by 2004 the company had more than 300,000 registered customers in over 100 countries. In the same year, the company was first listed on the Swedish Stock Exchange.

During the following years, the company performed a string of other acquisitions, mainly Betchoice in Australia and Stan James Online. In 2016, Unibet Group Plc started to rebrand its name as Kindred Group to better support the new multi-brand strategy. Since then, the company has served one million registered customers and introduced a host of other brands for betting and gambling all over the world. In mid-November 2019, Kindred Group launched Unibet in the United States in Pennsylvania.

Sponsorship

Unibet sponsors a whole spate of major sports teams and events. Unibet is a partner of both the New Jersey Devils and Philadelphia Eagles. The brand is an official partner of French football team Paris Saint-Germain, plus three different English football league teams like Aston Villa, Preston North End, and Middlesbrough. From season 20/21 they also sponsor all Rangers FC training sets. The same relationship is held with the Warwickshire cricket club.

Unibet also sponsors the eSports team called Astralis, which is active in the Counter-Strike: Global Offensive area. On January 30, 2020, Unibet entered a partnership with Magnus Carlsen.

How did it all begin

Any business start-off is an exciting event; it usually involves the brainchild of just one person and an idea which many thought was impossible. Such was the case with Anders Ström, who in 1997 founded Unibet from his apartment in Earls Court, London.

He wanted to build such a company that would be better than any other bookmaker: dealing with the players, accessing more information, and all the tools to make informed decisions about what to bet on. Ström himself was an experienced player, so he had the wisdom to pass it on to those who wanted it, and no other bookie of that time did anything like that.

First steps in the betting business

Ström became the first CEO of Unibet, and his first task was to bring the business from his bedroom to the world level. You had to get a license to start taking bets. Andres achieved this in 1998 by obtaining permission to accept sports betting by telephone. Ström and his small team thus began their work – the making of a base of regular customers with their unique approach to the industry in as short time as possible.

Unibet Group PLC

Unibet Group PLC is one of the largest online gambling operators in Europe, offering a wide range of online products and services to its customers in over 150 countries. With its innovative methods, high-quality service, and wide array of games and bets, Unibet has managed to gain recognition as one of the most reputable and accomplished companies within the industry. Let’s take a closer look at its history, products, and services, as well as how it influences the global gambling industry.

History

Unibet was founded in 1997 in Sweden. In the years since its founding, the company has been striving to give its clientele a new and exciting experience of gaming through the wide range of products and services. Through time, Unibet has developed into one of the most leading and respected brands in the global gambling industry.

Innovation and Technology

Unibet continuously invests in the development of its technological solutions to offer customers the best in gaming. Features and services are added and updated continuously in order for the demands of the users to be met.

Impact on Industry

With a giant impact on the online gaming sector, Unibet offers its customers a wide range of services through innovative online gaming solutions. Its successful development and high degree of service confirm its reputation as one of the leading operators in this field.

Unibet Group PLC further remains one of the largest and most reliable online gambling operators in the world, offering high-quality service to customers, an enormous assortment of games, and innovative solutions. Its influence on the industry and adaptability to change in terms of market needs make it one of the key actors in the world’s gambling entertainment industry.

Our team at Regulated United Europe will be happy to assist you in registering the company and obtaining a gambling license in one of the most favorable jurisdictions for this. Contact us now to get individual advice and start your project.