How to Open a White Label Casino

What Is a White Label Casino?

A white label casino is a sort of gambling online platform or site developed and maintained by a white label provider for a white label operator. The term “white label” originally came from the practice of labeling products or services with the branding of the purchasing company, so that it seems as though they developed the product themselves.

The White Label casino, in relation to online casinos, is literally an out-of-the-box and already running gambling platform that a certain provider may sell to entrepreneurs, gaming operators, or businesses interested in entering the online gambling industry without having to create the casino from scratch, which normally takes a lot of time and financial resources, not to mention the compliance with complex regulatory requirements.

A white label online casino is a brand of casino intended for entrepreneurs, businesses, and people that wish to enter the ever-growing online gambling market but do not have either expertise or resources to start building an online casino website from scratch. It provides them with a turnkey solution enabling one to quickly get their very own online casino in operation, based on already existing casino gaming software, under some existing brand or business name.

Although our law firm, Regulated United Europe, itself does not offer any white label solution, it takes pride in cooperating with leading developers of white label online casino solutions that can pride themselves on offering the best prices and the shortest turnaround time for acquiring a white label online casino and entering this very lucrative world of online gaming. For the best selection of providers and compliance with all relevant legislation and regulations, our expert consultants in law will be happy to help you further. You will be ready to start your online casino with your brand – fast, smooth, and without stress.

Advantages of Opening a White Label Casino

Opening an online casino white label can offer plenty of finance, technology, business development-related, and other advantages for entrepreneurs and businesses looking to enter the online gambling industry as quickly as possible. Undoubtedly, it’s among the best solutions – speed to market is one of the most salient advantages in this respect. With a white label casino, you can hit your chosen market fast and efficiently by skipping the period of developing your own games, testing the software, and making iterations. The other big plus is compliance: many white label providers already possess the necessary full licenses and follow the strict regulatory requirements in particular jurisdictions, saving your time and effort for ensuring certain aspects of compliance.

Other benefits of opening a white label casino include the following:

• Less initial investment – opening a white label casino requires quite a bit less initial investment than developing your own custom casino platform, which in turn makes the white label casino more accessible to startups with tight budgets.
• Access to games and other software-out-of-the-box – Most white label gaming providers include access to a library of casino games. This means you can provide a wide variety of games to your players without having to negotiate individual agreements with the game developers.
• Integrated payment solutions: Most of the white label casinos already have integrated payment solutions within them, meaning players can easily deposit and withdraw funds. This will make managing the financial aspect of your casino easier.
• Multicurrency payment capability: A white-label platform generally offers facilities towards multiple currency payments. A similar attribute would allow your business to reach a bigger audience, targeting international and diversified customers. You would help your customers avoid fees towards currency conversion, which in turn will contribute to customer loyalty and increase the size of your customer database.
• Although you start with an already-constructed platform, most white label solutions offer some kind of flexibility in customizing the design, branding, and some features to make your casino unique. Flexibility and Customization.
• Unlimited languages: This allows you to choose from a diverse range of languages for your white label casino platform, but generally, by default, it includes languages like English, Spanish, German, and French. Extra languages may become available for additional purchase or customization.
• Scalability – your online casino is bound to grow, and you’ll be pleased to know that most white label solutions easily allow scaling up to meet growing traffic and players’ demand without significant disruptions.

Challenges of Opening a White Label Casino

On the other hand, one should recognize that within that mass of advantages, white label casinos might come with some challenges, which could mean affecting your business in terms of its future or your casino software negatively. You may, for example, feel a lack of control regarding certain operational issues of the casino; the profit-sharing model with your white label provider may also influence your profitability over the long run.

Careful assessment of the specific white label solution and of the provider is of great importance, in order to get a successful and long-lasting online casino business. In this respect, we strongly recommend taking an individual consultation with our lawyers who will protect your interest and help you choose such a provider that helps you meet your long-term goals.

How to Choose a White Label Casino Provider?

This means you need to choose from a few good and prominent white label casino providers if you are to take full advantage of each and every great benefit of a turnkey casino platform. Actually, this will be an important step toward the ultimate success of your online gambling company. Though our team can advise you on the best options specific for your business idea, there are some general considerations which you should take into account now.

The following are some key legal considerations in choosing a white label casino solution provider:

• Generate List Item Valid and recognized gambling licenses from reputable jurisdictions, proving the activities within the regulatory framework;
• Good industry reputation and track record with indications of providing qualitative, stable, and secure white label casino solutions, and absence of litigation.
• The provider should utilize security measures such as SSL encryption in addition to strict data protection regulations.
• There should be the AML/CFT procedures of the provider, with strengthened policies regarding anti-money laundering/counter-terrorist financing.

Following are the main technological factors that come into play during the selection of a white label casino provider:

• Casino software platforms from the provider should be of impeccable quality and reliability, user-friendly, responsive, and with the latest gaming technology.
• Offering a wide-ranging and engaging portfolio of high-quality games, including popular slots, table games, and live dealer options that greatly enhance the gaming experience for the players.
• In the mobile-driven world of today, it is essential to ensure the white label casino software solution is optimized for mobile play across a variety of different devices.
• Also, one more thing, it is relevant to see to what extent you can brand the White Label Casino with your own identity, design, and UI in tune with your vision and target audience.
• The white label casino provider should provide the possibility to make safe and fast transactions, support various secure and popular deposit and withdrawal methods, some of them with the inclusion of cryptocurrencies.
• Customer support quality and availability have to be evaluated for yourself as an operator, and also for your players since responsive and knowledgeable support could contribute to resolving the issues promptly and keeping the satisfaction of players at the level it is supposed to be.

Your provider will have a great impact on the performance as well as reputation, so choose wisely. Note that we can make a comparison of diverse white label casino providers of gambling software in respect of your business model and vision. Contact our legal consultants now to request detailed support.

White Label Casino License

After choosing a good white label provider, the next thing to do would be getting a license to gamble, which is basically a subsidiary license under a license of a white label provider. Licensing is a very significant step for your casino to operate within the legal and responsible framework of gambling service provision. Laws vary from one jurisdiction to another, so it will be at your discretion to consider the regulations of the country carefully in which the license shall be obtained.

A white label casino license is a legal authority provided by a regulatory authority to an operator or a business entity to operate an online casino on the pre-built casino platform provided by a White Label solution provider. The license entitles the operator to provide gambling services, including casino games, to players in certain jurisdictions while the White Label provider takes care of the underlying software, technical infrastructure, and some aspects of the regulatory compliance.

Similar to a full casino license, there are a certain number of compliance requirements and regulations attached to a white label casino license that the operator is supposed to observe. These usually touch on the competencies of the company’s directors, the protection of players, measures for responsible gambling, anti-money laundering, and counter-terrorist financing protocols, data privacy laws, and directives on advertising, bonus offers, resolution of disputes, and so on and so forth.

In general, white label online casino operators should be closely aware of the terms and conditions of the license and act in correspondence with legislation strictly. A license may get penalized as fines or loss of a license in case of failure to follow the conditions, which might affect considerable changes in the casino’s operation. Therefore, buying and operating a White Label Casino License requires dealing with legal experts.

Other Legal Requirements for a White Label Casino

Aside from a valid license to gamble, the opening of a white label casino is tied to fulfilling a number of legal requirements towards operating business legally and assurance of player protection, as well as reputation for a chosen jurisdiction. While the exact legal requirements may vary from one jurisdiction to another and from one regulatory body to another, the following are common ones for a white label casino. In case any given jurisdiction needs to be researched as it relates to your business model, please feel free to contact our knowledgeable team that can help establish what will best suit your online casino.

The most widespread customer-related demands for a white label casino are the following:

• Legal information shall be displayed at the casino website, which actually includes terms and conditions, privacy policy, responsible gambling resources, and licensing details
• Every online white label casino is obliged to implement serious mechanisms of age verification with the view to avoid the cases of underage gambling and thus ask the players to register and provide valid identification to confirm their age and identity
• Responsible gambling measures to be implemented to enable responsible gaming and protect the players from excessive gambling habits, including providing self-exclusion options, deposit limits, and links to problem gambling support services.
• Geolocation and IP blocking mechanism to avoid players from restricted countries accessing the online casino platform.
• Making sure the online casino games are fair, with the usage of software regularly audited for randomness and integrity by an independent testing agency, in effect operates with integrity. The terms and conditions should be clearly drafted so as to make transparent the rules and regulations that will govern the use of the online casino platform, and the responsibilities one will be required to fulfill as a player.
• The provision of adequate customer support to address player queries and issues promptly, which, in turn, enables you to gain the trust and credibility of players and positively contribute to the retention and loyalty of players in your casino.
• Advertisements and promotion regulations: making sure that promotions and advertisements are not misleading and do not target minors and vulnerable individuals.
• The most common regulatory finance-related requirements:
• A white label casino must segregate players’ funds from operating funds in its business.
• It’s also very important to provide AML/CFT procedures, including adherence to the relevant regulations that involve the employment of an AML officer and due diligence on customers in order to prevent money laundering and other illegal financial activities through casinos.
• Compliance with regulating laws concerning payment processing and offering safe methods of payment toward deposits and withdrawals.
• White label online casinos usually take the responsibility of reporting and auditing, which includes recordkeeping and filing periodic reports to the regulating authority.

How to Choose the Best Jurisdiction for a White Label Casino?

We cooperate with white label providers in different jurisdictions, but the perfect jurisdiction for your white label casino will be determined based on several factors such as your own business goals, your target audience, and the relevant regulations plus an overall strategy.

However, there are some general things to consider while choosing a jurisdiction for the white label casino:

• Make sure the jurisdiction you are going to choose has a clear and well-established regulatory framework concerning online gambling that in turn will help avoid legal issues and make your casino operations lawful.
• While some jurisdictions have more complex and time-consuming procedures that can delay the launch of your casino, in some cases it might be best to choose a jurisdiction with a straightforward and efficient licensing process.
• Consider the tax implications in different jurisdictions, as some might be more favorable in terms of their tax rates for online gambling businesses, therefore beneficially impacting the profitability of your casino.
• You will be able to earn the trust of your customers by selecting a jurisdiction that houses different prestigious regulatory bodies and is recognized in the online gambling industry.
• Some jurisdictions have laws or restrictions concerning gambling; hence, consider the geographical location of your target market in your selection.
• You would need to select a jurisdiction that highly values data protection and has in place large-scale cybersecurity measures.
• Consider the availability of professional support services to help you run your white label casino smooth, such as financial and technical assistance.
• Assess the costs of obtaining and maintaining a license in the jurisdiction of your choice. The process and the requirements vary depending on the country or state you choose. Below, we provide general information with respect to a number of the most popular jurisdictions for white label online gaming licenses, but if you would like to research one of these in further detail, please reach out to our attorneys here at Regulated United Europe, who will be pleased to assist you.

Jurisdictions for Gambling Startups

Among the most popular and friendly jurisdictions for white label crypto casinos is Curaçao. The Curaçao Gaming Control Board (GCB) is the main regulator that issues online gambling licenses, which are fairly easy to get and are accepted in many parts of the world. Curaçao offers a modern business landscape that includes state-of-the-art telecommunications and internet infrastructure, an attractive legal framework, and a well-established basis of financial services.

Even though there is no specific online gambling regulatory framework in Costa Rica, it is still possible to establish a white label casino in Costa Rica. Generally, the regulation of gambling businesses is assigned to local municipalities. Costa Rica is famous for its friendly tax environment; hence, it’s one of the most sought-after destinations among online gambling operators, including the white label betting platform or casino.

Situated in Canada, the Kahnawake hosts the Kahnawake Gaming Commission, which since 1996 has issued licenses and is also one of the recognised authorities. Obtaining a license from KGC may be cheaper compared to acquiring it in some other jurisdictions. While the process of licensing is also quite easier, it normally follows standard formalities like background checks, financial reviews, and the verification of the suitability of the ownership.

Jurisdictions for Mature Gambling Businesses

Malta is among the most reputable jurisdictions for mature gambling businesses that can pass strict regulatory requirements, with an aim to attract well-seasoned, well-endowed players. The Malta Gaming Authority is one of the most renowned and trusted regulatory bodies, which provides numerous kinds of licenses, including the B2B license suitable for white label operators. White label online casino software providers of Maltese origin are well-established and trusted by a lot of sub-licensees.

The United Kingdom is one of the most promising and profitable gaming jurisdictions, and it is notorious for putting really high demands on gaming operators, accordingly. The UK Gambling Commission regulates all gambling activities in the UK, from the issuance of a white label casino license to other gambling business solutions. A UK license can raise the reputation of your white label casino or affiliate program, therefore resulting in attracting more players.

So far as obtaining a gambling license is concerned, Gibraltar also has one of the most well-acknowledged jurisdictions, with very high demands against the licensees. The Gibraltar Gambling Commissioner (GGC) maintains requirements against the license acquisition process not easy for the potential applicants to match; meanwhile, it is a little bit easier to open a turnkey casino. Its halls of fame involve only those successfully accredited license holders who get credibility and access to European territory.

If you think a white label casino is the right solution for your business idea, our team here at Regulated United Europe would be happy to support you with all needs concerning finding the best developer of a white label online casino solution. With dedicated legal advisors, tax experts, and financial accountants by your side, you will find that starting a white label casino is actually a very easy, smooth, and transparent process. Now, call us for a personal consultation and give a perfect start to long-term success.

Also, lawyers from the Regulated United Europe offer legal services for receiving a crypto license.

White label gambling operator

The White Label concept is taking over the world of gambling. It is the way of rapid entry into the gambling market under one’s own brand using somebody’s already developed platform and licence. In this article, we will look at what a White Label gambling operator is, the advantages and possible risks, key aspects of successful operation.

What is a white label gambling operator?

White Label gambling operator is a service whereby one company—the licensee—provides another company—the client—with its platform, license and sometimes additional services, including user support and payment processing. The client uses this infrastructure to operate an online gambling site under its own brand, but all operational aspects are controlled and managed by the original licensee.

Benefits of White Label Solution

• Save start-up time and costs: Making your own gambling platform and acquiring licenses yourself takes quite a long time and is costly. A White Label solution will reduce the start-up costs and dramatically shorten the time.
• Legal and Licensing: As all legal and licensing aspects are managed by the licensee, the client does not have to worry about regulatory compliance.

Risks and Constraints

Limited Control: White Label Solution customers often face limited control over the product and operations. Most key decisions are made by the licensee.

Dependence on the Quality of the Licensee’s Services: All depends on the licensee, starting from server uptime and the speed of processing payments to the quality of customer support.

Branding Challenges: It is often difficult to stand out in the market, as many aspects of the platform are standardized and used by many operators.

Main Characteristics of a Decent White Label Solution

Careful Vendor Selection: One should choose a reliable and experienced White Label solution provider that can provide a quality platform with professional support.

Clear Understanding of the Terms and Conditions: Before the commencement of cooperation, it is relevant to study all the terms and agreements in detail in order to avoid further misunderstandings and possible legal problems.

Active Marketing and Promotion: Following a marketing strategy that will make your brand stand out among your rivals in the process of successively captivating and retaining customers.

Conclusion: The White Label casino operator is a very good solution for people who want to enter the gambling business as quickly as possible and with minimum investments. However, success will depend entirely on many factors: the choice of supplier, effective brand management, and proactive customer engagement.