White-Label Betting Platform

There are approximately 1.6 billion regular gamers in the world, including about 4.2 billion people who take part in gambling activities at least once a year, underlining the persistent and world-spread popularity of this kind of entertainment. This popularity in 2022 translated into a market value of approx. 426 billion. EUR and is expected to reach an astonishing value of 726 billion. EUR in 2027. Thus, with such forecasts, the rewarding potential of such a gambling business as a betting platform is noticeable. The easiest way to penetrate the industry-to-industry approach-an acquired white-label betting platform is faster and safer.

Having extensive experience in gambling license coverage and a team of professional lawyers and reliable partners in most jurisdictions, we are well-equipped to guide you through how to obtain a white-label betting platform and start a profitable betting business in the shortest time. Added value services: a customized betting platform with your unique design, the possibility to use live betting with the widest selection of odds, sports events live broadcasting, sports commentators, and event previews, providing odds and live streams of e-sports events, and many more, all according to the specific needs of your business.

What Is a White Label Sportsbook Betting Platform?

A white-label betting platform means that a ready-to-use gambling or sports betting solution is offered by a third-party provider to entrepreneurs or organizations. It allows clients the potential to create and manage their own branded online bookmakers’ sites without having to develop an entire proprietary infrastructure from scratch.

White-label betting platforms have a number of features that can enable you to start and run your gambling business smoothly:

• Many white-label solutions require fewer licenses because the white-label providers are already in adherence to certain legal requirements.
• Branding or your own log and design elements can be applied for a unique look to the platform.
• White-label platforms have many options for betting available: sports, casino games, poker, among others, and in most cases you could choose which type of games you are going to implement.

These are platforms that normally would be developed to function on both desktop and mobile, considering the high rise in popularity of mobile betting. With a white-label platform, it is integrated with different deposit and withdrawal gateways, and you can set up payment methods and manage your transactions within. Such platforms usually provide instruments for setting and managing betting odds, which is crucial for sports betting operations.

• You can manage user accounts, track activities, and enforce security mechanisms for fraud prevention and responsible gaming practices for your business at your fingertips.
• White-label betting platform suppliers are accountable for keeping the software updated regularly to ensure that the platform remains fresh and secure.
• Customer support services constitute an additional engagement that a few white-label sportsbook platform providers can offer to you as a means of efficiently addressing users’ inquiries and issues.

The Overview of the Global Betting Market

With the ever-growing gambling market worldwide, many opportunities open their doors for everyone willing to establish a valid and continuing business within the gambling world. The betting industry catulates a broad category of bets: sports betting, casino games, lottery bets, poker games, etc., including new emerging segments such as e-sports and virtual sports. Probably, sports wagering is the most recognizable and well-established form of betting, in which people have an opportunity to bet on any sporting event-as popular as football and basketball-or even horse racing and tennis.

Such strategies include, but are not limited to, taking a commission on the bets placed by bettors, balancing the books-that is, attempting to have roughly equal sums of money wagered on either side of a betting outcome-and offering proposition bets and exotic wagers on specific events or outcomes that can attract bettors looking for unique betting opportunities. These factors include changes in global gambling regulations, a rise in numbers of connected devices, and continuous development of digital infrastructure-all combine to amply support the growth in demand for sports betting. With the assistance of such factors and good strategy execution, the volume of the global sports betting market in 2022 reached a total value of 83.65 bill. USD, while the compounds annual growth rate is expected at 10.3% for the period 2023-2030.

In recent years, the regulation of the global bet market has dramatically changed to take into account changes in societal attitudes towards gambling, the advancement in technologies, and other ancillary issues such as consumer protection and responsible gambling. For example, in early 2023, the UK revealed long-awaited proposals to deal with problem gambling by bringing its regulations in line with the rise in online and smartphone bets. To keep pace with the constant changes in regulation and ensure due compliance with flowing legal obligations in all places of operation, the betting entrepreneur should employ the services of legal experts specializing in gambling law, as well as ensure good communication with the relevant regulatory authorities.

Advantages of a White-Label Betting Platform

A white-label solution is often quicker than building your own betting platform. Besides, if you go for a white-label option, you can spend more time and resources on branding, marketing, and customer acquisition, letting the actual technical and operational work be dealt with by your service provider. This is also how companies manage to join the online gambling market relatively rapidly and with much less risk.

While building up your own, proprietary betting platform will surely require a serious financial investment in development and infrastructure, the white-label solutions are more budget-friendly: you truly share some of your development and operating costs with the platform provider, which reduces your up-front expenses. What is more, the platform provider will constantly care about the required technical infrastructure for your betting platform, such as servers, collocation, and network, which is both technically difficult and expensive. Besides, with a white-label betting platform, you can invest more into developing your business.

The development and care of your own platform is complicated and includes certain financial risks. All kinds of unexpected technical issues, known to everybody as system crashes, software bugs, and data leaks, and regulatory complications inevitably lead to unforeseen financial and reputational costs. Reputable white-label online betting platform providers have experience in the gambling industry and boast a good track record in complex technical and regulatory challenges. They often come with established risk mitigation strategies that are critical to safeguarding your financial investments and cutting down on unexpected expenses.

As your business scales up, your demand to scale up your proprietary platform automatically increases, and that calls for further investments in development and infrastructure. The architecture of white-label betting platform solutions is designed to help enterprises drive growth; in most cases, they provide scalable infrastructure capable of handling increased volumes of traffic and transactions. That means no matter how large your user base will be, the betting platform will be able to adapt without problems to meet those much higher demands-no need to invest costly in infrastructure.

Opening a Betting Business: How to Use a White Label Platform

The process of establishing a betting business with the help of a white-label betting platform involves several steps that range from choosing the right white-label provider to setting up one’s business operations. It varies from a few weeks to a few months, depending on the time required for the provision of a new white-label sports betting platform to get operationally ready in your jurisdiction of choice and business complexity. To avoid even the slightest possibility of friction in the process of opening a betting business, you should consider taking into account the legal experts from our team, who would assist you in conducting extensive research into regulations of your chosen jurisdiction and set out clear compliance principles and procedures from the outset.

The key steps required to start a betting business through a white-label betting platform are as follows:

Our in-house legal department here at Regulated United Europe can provide personalized and immediate advice throughout the process. This means it will include the formation of the new company, and it will organize the application process for a license to operate your bookmaker website. In this case, we can offer you the purchase of a company that already holds a valid license for your betting activities.

Moreover, our banking experts will be happy to help facilitate client payments from almost any corner of the world, be it India, Brazil, Argentina, Japan, China, Vietnam, Thailand, Colombia, Peru, Chile, Kenya, Nigeria, and many others. Additionally, according to our experience of cooperation with affiliate marketing webmasters, we can also help you drive website traffic from any specific region of your interest. By becoming our valued client, in principle, you will be entering into a partnership which founds an utmost basis on expertise, dedication, and commitment to achieving your goals in the online betting industry.

How Are White-Label Betting Platforms Regulated?

In other words, every white label sportsbook needs to be regulated and watched just like an independent sportsbook would. The white-label sites must get required licenses-what amounts to sub-licenses-to offer services legally in the country or countries of their choice. Licensing requirements also vary from one country to another, and the regulations that relevant authorities promulgate must be adhered to accordingly.

To obtain a sublicense for a white-label betting solution, an operator must meet an expansive list of regulatory requirements through an application process that is quite labour-intensive. This would have been in need by the regulating authority to guarantee integrity within the gambling industry and protect consumers by assuring fair gaming. The regular requirement would also include the establishment of a local company in a jurisdiction where a sub-license would be derived, meeting initial capital requirements, and implementing proper internal AML/CFT and customer protection processes.

The regulatory bodies usually require periodic audits and testing of the white label provider software and operations. Audits verify the games for their fairness, accuracy of the odds, security of financial transactions amongst others. This means that their sub-licensees can be assured that with providers maintaining transparency and security in their gambling operations, end clients get fair games, accurate odds, and players’ protected financial transactions.

Compliance with data protection regulations, among many other critical regulations, are paramount in most markets; these include the GDPR in Europe. These rules/regulations contain stringent requirements that must be followed for the handling of user data by a betting sub-licensee to ensure users’ information is kept guarded and hold trust in the industry. The data protection regulations entail informing the user about what is being collected, for what purpose, and how it will be used; later on, with the implementation of serious security measures.

Where to Get a White-Label Betting Platform

The decision on a jurisdiction to get a white-label betting platform is an important one, and its wrong choice may contribute significantly to your business’ success. The choice of jurisdiction entails regulatory conditions, tax implications, and access to markets, among many other factors that are important for operational flexibility. When you need to make such an important decision, first consider your business objectives, target market, and resources.

Malta is a prime address for operators in online gambling, with its long-settled regulatory regime combined with a friendly tax environment and a gateway to the vast European market. The Malta Gaming Authority is a renowned regulator that gained its reputation through a far-reaching licensing process in combination with paying close attention to its supervision, thus instilling confidence among clients and partners of licensees. With modern infrastructure and reliable connectivity, the country can allow seamless operations of online gambling, hence becoming an important ingredient in offering seamless services to the players and sustaining a quality gaming experience. This is a suitable jurisdiction for mature betting businesses with well-established internal processes and considerable financial resources.

Gibraltar also has an extremely high rating in terms of reputation within the industry of online gambling. The said British Overseas Territory is renowned for its regulatory stability, business-friendly atmosphere, including an exceptionally competitive system of taxation, and well-developed business infrastructure offering world-class public services. The Gibraltar Gambling Commissioner is one of the most reputable supervising authorities since it is known to keep a great deal to industry standards and legal requirements. Meanwhile, it creates a creative and competitive business atmosphere that helps gaming companies innovate and grow at unbroken strides. A gambling license from Gibraltar has a stamp of reliability and very high standards of business operations.

Kahnawake is a First Nations territory of Canada, taken as one of the most affordable online gambling jurisdictions that are fairly easily accessible to gambling startups and small businesses first and foremost because it has no requirement for steep initial capital. During more than two decades, the Kahnawake Gaming Commission has been at the forefront of one of the leading licensing jurisdictions in regulating gambling businesses. It enforces such regulations as AML/CFT, responsible gambling, and transparency, and regular audits are performed to make sure licensees follow these regulations. Kahnawake is recommended for operators of the betting platform who would like to enter the North American market with ease in the shortest time.

Philippine Amusement and Gaming Corporation, or shortly PAGCOR, makes the Philippines a very attractive jurisdiction in Southeast Asia for online gambling businesses willing to enter the vast and profitable Asian market of gambling. As PAGCOR is very cautious while issuing licenses to gamble and closely monitors license holders, a PAGCOR gambling license means reliability, which contributes to the growth of the customer database. The license fee and operational costs in the Philippines are fairly competitive and, thus may certainly be attractive for both the betting startups and established operators that would want to optimize their business costs.

How to Choose the Right White-Label Betting Platform Provider?

Besides, the provider of the white-label betting platform is a big decision for your betting business. Your operations, user experience, and overall success depend on the provider you will select. Here at Regulated United Europe, our team of lawyers with extensive experience can analyze your individual business case and help you make an informed decision based on a wide array of important aspects.

In selecting the supplier, consider the following in relation to the selection of a white-label betting platform:

Common Requirements for Sub-License Applicants

In case you do not want to buy an already fully licensed gambling company but instead would like to apply for a new betting sub-license, you will have to, first of all, set up a local business in the country where you plan to submit your sub-license application. You will usually be free to choose one of the available legal forms of a business that will provide you with personal liability limitation, reasonably flexible arrangements of operations, and optimized taxation. How long it will take to incorporate depends on the jurisdiction selected, and on the quality of your documents prepared.

General Steps for Obtaining a Sublicense

• Apply by submitting a form with all supporting documentation to the gambling regulator. Detailed background checks will be conducted on shareholders and key personnel, including interviews and additional documents as required.

Required Documents for License Applicants

From the requirements alone, you can see the white label betting platform sub-licensing process is pretty complex in general and requires much legal competency, financial cost, and considerable time. While investing in a company that already holds a license for betting might be the easier route to starting an online bookmaking operation, the ability to have all documents properly prepared and internal processes appropriately set up is often necessary to ensure continued compliance with relevant regulations. Keep in mind that we can advise you about the most suitable option in each business case.

Why Not Buy an Already Operational Online Betting Company?

While a brand new white-label betting platform requires you to go through processes of company incorporation and sub-licensing, a ready online betting company with an already sub-licensed white-label platform is actually an ideal turnkey gambling business solution that may allow you to get started with operating a betting platform in no time. It is actually an operating and fully existing business in the online betting industry for sale. These businesses are sold as full packages, meaning the purchaser will get a working platform, clientele basis, infrastructure, and in most cases, the required gambling sub-licenses. Generally speaking, buying an already operating betting company with a sub-licensed white label platform is the quickest possible way to start an online betting business.

Following are characteristics of such a kind of turnkey solution which one should consider before making a choice:

• It’s an already operational company that maintains a proper betting platform where users can bet on sports, casinos, poker, among other gaming events.
• In most cases, this type of company is already branded, including logos and the design of a website, but you are always free to rebrand it at any time that suits you.
• Most of the time, these companies have a customer base of registered users who have already used the platform to place bets, which can provide immediate revenue-generation opportunities.
• Already implemented measures for regulatory compliance, which also includes responsible gaming practices and AML/CFT processes, are usually attained with the betting company upon acquisition.
• Such an operator could already have an established market presence and could boast history of user activity which may be helpful in trying to penetrate a specific market faster.

If you would like to set up an online betting operation by acquiring a white-label sportsbook, our team here at Regulated United Europe will be happy to help you with setting up a gambling company and making an application for an appropriate gambling sub-license. We can also competently guide you through the process of finding a viable license for sale on gambling and buying a ready-made online betting business solution in the shortest time possible. With dedicated legal advisors, tax experts, and financial accountants at your side, you will find the processes of starting an online betting business easy, frictionless, and transparent. Contact us now for your personal consultation and set the stage for enduring success.

White label bet website

In the modern world of gambling and betting, building a betting shop from the ground up requires enormous investments of time and money. Nevertheless, there is a way that can substantially accelerate the process of establishment and reduce initial investments at least – it is applying White Label. In this article, we will take a closer look at what a White Label betting site actually is, their benefits and potential risks, the key aspects of a successful launch.

What is a White Label Betting Site?

White Label is a betting site provided by one company to another, where a ready platform is given to the latter in order for the latter to operate a betting business under one’s brand. It normally includes both software and license and often also support and maintenance. This platform is used by the client to offer bets to its users while everything related to branding to marketing is fully controlled by the client.

Pros of Using White Label Solutions

• Speed of Launch: By using a White Label platform, one launches his business in the shortest period of time, as the basic infrastructure is already set up and at your disposal in such a case, the establishment of which demands much time.
• Cost reduction: Development of own software or buying licences isn’t required and thus significantly reduces initial investment.
• Professional management and support: In most cases, White Label solution providers will also be able to provide ongoing technical support software updates, and support in the managing of the platform.

A White Label betting site can be a profitable and efficient way to get into the gambling business. That’s because it will allow you to focus on improving your brand and marketing with least hassles regarding licensing and technical complications. However, success will depend much on your choice of the right supplier and proper management of the business processes.