Around 1,6 bill. people worldwide regularly gamble, and approximately 4,2 bill. engage in gambling activities at least once every year, underlining the enduring popularity of this form of entertainment. In 2022, this popularity translated into a market value of around 426 bill. EUR, which is expected to reach a whopping 726 bill. EUR in 2027. With these forecasts in mind, it’s easy to see the lucrative potential of such a gambling business as a betting platform. The simplest, swiftest, and safest way of getting into the betting industry is the acquisition of a white-label betting platform.
With a team of experienced legal experts and reliable partners in the gambling industry, we’re well-prepared to help you obtain a white-label betting platform and launch a profitable betting business in the shortest possible time. Our comprehensive services include the provision of a tailor-made betting platform featuring your distinctive design, the enablement of live betting with the widest range of odds, direct sports event broadcasts, the presence of sports commentators and event previews, odds and live streams for e-sports events, and a wide array of additional services to cater to your specific business needs.
What Is a White-Label Betting Platform?
A white-label betting platform is a ready-made gambling or sports betting software solution offered by a third-party provider to entrepreneurs or organizations. This solution allows clients to launch and operate their own branded online bookmakers’ websites without having to build the entire proprietary infrastructure from scratch.
White-label betting platforms include plenty of characteristics that can enable you to start and run your gambling business smoothly:
- Many white-label solutions have fewer requirements for licensing as white-label providers are already in compliance with certain legal requirements
- You can apply your own branding, logo, and design elements to the platform, giving it a unique and personalized appearance
- White-label platforms come with a variety of betting options, including sports betting, casino games, poker, and more, and you can usually choose which types of games to offer
- These platforms are often designed to work on both desktop and mobile devices, as mobile betting continues to grow in popularity
- White-label platforms are integrated with payment gateways to facilitate deposits and withdrawals, and you can configure payment methods and manage transactions
- Such platforms usually provide tools for setting and managing betting odds which is crucial for sports betting operations
- You can manage user accounts, monitor activity, and implement security measures to protect your business against fraud and ensure responsible gaming
- White-label betting platform providers handle software updates and maintenance, ensuring that the platform stays current and secure
- Some white-label betting platform providers offer customer support services, which can help you address user inquiries and issues effectively
The Overview of the Global Betting Market
As mentioned earlier, the global gambling market continues to expand, creating many opportunities for people looking to establish a legitimate and sustainable business in the gambling industry. The betting market in particular offers a wide range of betting options, including sports betting, casino games, lotteries, poker, and emerging segments like e-sports and virtual sports. Sports betting is perhaps the most well-known and established form of betting, allowing individuals to wager on the outcomes of various sporting events, including popular sports like football, basketball, horse racing, and tennis.
Sports betting businesses can generate profits through such strategies as charging a commission on bets placed by bettors, balancing their books (i.e., striving to have roughly equal amounts of money wagered on both sides of a betting outcome), and offering proposition bets and exotic wagers on specific events or outcomes which can attract bettors looking for unique betting opportunities. Several factors are fueling the demand for sports betting, including changes in global gambling regulations, the increase of connected devices, and the ongoing development of digital infrastructure. Thanks to these factors and effective strategies, the worldwide sports betting market reached a total value of 83,65 bill. USD (approx. 79 bill. EUR) in 2022, with projections indicating a compound annual growth rate (CAGR) of 10,3% from 2023 to 2030.
In recent years, the regulation of the global betting market has undergone significant changes to respond to the evolving societal attitudes towards gambling, technological advancements, and the need to address issues like consumer protection and responsible gambling. For instance, earlier in 2023, the UK unveiled long-anticipated measures to address the issue of problem gambling, aligning its regulations with the increasing prevalence of online and smartphone betting. To stay on top of the ever-changing regulations and ensure continuous adherence to ongoing legal requirements in every jurisdiction of operations, betting entrepreneurs should engage legal experts with expertise in gambling law, and maintain open channels of communication with relevant regulatory authorities.
Advantages of a White-Label Betting Platform
Utilizing a white-label solution usually is more time-efficient compared to developing a betting platform from scratch. If you choose a white-label betting platform, you’ll be able to dedicate more time and other valuable resources to branding, marketing, and customer acquisition while leaving the technical and operational aspects to the platform provider. This approach allows businesses to enter the online gambling market quickly and with reduced risk.
While building a proprietary betting platform requires a significant financial investment in development and infrastructure, white-label solutions are more cost-effective, as you share development and operational costs with the platform provider, reducing your upfront expenses. Moreover, the platform provider will continuously maintain the necessary technical infrastructure for your betting platform, including servers, data centers, and network resources, which is both complex and expensive. By choosing a white-label betting platform you can dedicate more financial resources to the expansion of your business.
The complexity of building and maintaining a proprietary platform also introduces financial risks. Unexpected technical issues (e.g., system outages, software bugs, or data breaches) and compliance challenges can lead to unforeseen financial and reputational costs. Reputable white-label betting platform providers have experience in the gambling industry and a track record of navigating complex technical and regulatory challenges. They often come with established risk mitigation strategies, which are essential for safeguarding your financial investments and minimizing unexpected expenses.
As your business expands, scaling up your proprietary platform requires additional investments in both development and infrastructure. White-label betting platform solutions are designed to facilitate growth as they usually come with a scalable infrastructure capable of handling increased traffic and transaction volumes. This means that as your user base grows, the betting platform can seamlessly adapt to meet the higher demands without the need for major infrastructure investments.
How to Start a Betting Business with a White-Label Platform
Starting a betting business with a white-label betting platform involves several steps, from choosing the right white-label provider to setting up your business operations. The time required to obtain a new white-label betting platform and prepare it for operations varies depending on your chosen jurisdiction and the complexity of your business (it can take anywhere from several weeks to several months). To eliminate any possibilities of friction in the process of opening a betting business, you should consult with legal experts from our team, who’ll help you thoroughly research your chosen jurisdiction’s regulations, and establish clear compliance principles and procedures from the beginning.
The key steps required to start a betting business through a white-label betting platform are as follows:
- Determine the jurisdiction from which you want to operate depending on your target market
- Select a reputable and trusted white-label betting platform provider who offers the types of betting products you want to offer
- Ensure that your business complies with applicable regulations and apply for a gambling sub-license under the selected white-label betting platform provider
- Work with the white-label betting platform provider to customize the platform with your branding, including logo and website design
- Fill your platform with a diverse range of betting options
- Set up secure and reliable payment processing methods for deposits and withdrawals, including integrating payment gateways, e-wallets, and credit card processors
- Implement know-your-customer (KYC) and customer-due-diligence (CDD) procedures to verify the identities of your customers
- Implement robust security measures to protect user data and financial transactions
- Set up a customer support team to assist users with inquiries, complaints, and technical issues
- Develop an effective marketing strategy to attract and retain customers (e.g., SEO, social media marketing, and affiliate partnerships)
- Work with the platform provider to conduct thorough testing of your platform to ensure that all features function as intended
- Once your betting platform is launched, monitor user feedback and performance metrics and make adjustments accordingly
Our legal team here at Regulated United Europe can provide you with personalized and instant guidance every step of the way. Our services include the incorporation of a new company and the facilitation of the process of applying for a gambling license for your bookmaker website. We can also assist you in acquiring a company that already possesses a valid license for your betting operations.
Moreover, our team of banking experts is well-qualified to help you with facilitating payments from clients across the globe, including countries like India, Brazil, Argentina, Japan, China, Vietnam, Thailand, Colombia, Peru, Chile, Kenya, Nigeria, and many more. Also, through our collaborative efforts with affiliate marketing partners, we can aid you in attracting website visitors from any specific region of your interest. In principle, by becoming our valued client, you’re entering into a partnership founded on thorough expertise, dedication, and commitment to achieving your business goals in the online betting industry.
How Are White-Label Betting Platforms Regulated?
In essence, white-label betting platforms are subject to regulation and supervision similar to standalone betting operators. White-label betting platforms also must obtain the necessary licenses (i.e. sub-licenses) to operate legally in chosen jurisdictions. The licensing requirements vary from one country to another, and platforms must adhere to the regulations set by the relevant authorities.
To obtain a betting sub-license for a white-label betting platform, you have to meet an extensive set of regulatory requirements and undergo a rigorous application process. These requirements are put in place by regulatory authorities to ensure the integrity of the gambling industry, protect consumers, and maintain a fair gaming environment. The requirements usually include establishing a local company in a jurisdiction from which the sub-license will be obtained, meeting initial capital requirements, and establishing robust internal AML/CFT and customer protection processes.
Regulatory bodies often require white-label providers to undergo regular audits and testing of their software and operations. These audits verify the fairness of the games offered, the accuracy of odds, and the security of financial transactions. This means that their sub-licensees can rest assured that providers maintain transparency and security in their gambling operations which result in fair games offered to the end clients, accurate odds, and protected players’ financial transactions.
Among many other critical regulations, compliance with data protection regulations, such as the General Data Protection Regulation (GDPR) in Europe, is of paramount importance. These regulations impose strict requirements on how user data is handled, and betting sub-licensees must adhere to them to ensure the protection of user information and maintain trust within the industry. The data protection rules include informing users about what data is being collected, why it’s being collected, and how it will be used, as well as the implementation of robust security measures.
Jurisdictions for Obtaining a White-Label Betting Platform
Selecting the jurisdiction for obtaining a white-label betting platform is a crucial decision that can significantly impact your business’s success. The choice of jurisdiction influences such factors as regulatory requirements, tax implications, market access, and operational flexibility. To make this important decision, you should first consider your business objectives, target market, and resources.
Malta is a popular choice for online gambling operators due to its well-established regulatory framework, favorable tax regime, and access to the European market with a wide range of potential customers. The Malta Gaming Authority (MGA) is a reputable regulator known for its robust licensing process and strict supervision which in turn builds trust among clients and partners of the licensees. The country offers modern infrastructure and reliable connectivity, ensuring the smooth operation of online gambling platforms which is essential for providing uninterrupted services to players and maintaining a high-quality gaming experience. It’s a suitable jurisdiction for mature betting businesses with well-established internal processes and considerable financial resources.
Gibraltar also has a strong reputation in the online gambling industry. The British Overseas Territory is known for its regulatory stability, and business-friendly environment, which includes a very competitive taxation system and well-developed business infrastructure offering world-class public services. The Gibraltar Gambling Commissioner (GGC) is a very reputable supervising authority, recognized for its strict compliance with industry standards and legal requirements. At the same time, it promotes a creative and competitive business environment that allows gambling businesses to innovate and grow consistently. Gibraltar’s gambling license signifies trustworthiness and very high standards of business operations.
Kahnawake, a First Nations territory in Canada, is known as a cost-effective online gambling jurisdiction, fairly easily accessible to gambling startups and small businesses firstly because of the absence of the requirement for steep initial capital. The Kahnawake Gaming Commission has over 20 years of experience in regulating gambling businesses and has a strong presence in the industry. It imposes such regulations as AML/CFT, responsible gambling, and transparency, and conducts regular audits to ensure that licensees adhere to these regulations. Kahnawake is recommended for betting platform operators looking to enter the North American market easily and quickly.
The Philippine Amusement and Gaming Corporation (PAGCOR) makes the Philippines a highly attractive jurisdiction in Southeast Asia for online gambling businesses seeking entry into the vast and profitable Asian gambling market. Given PAGCOR’s meticulous approach to granting gambling licenses and its strict supervision of license holders, possessing a PAGCOR gambling license signifies reliability, ultimately contributing to the growth of the customer base. Licensing fees and operational costs in the Philippines are fairly competitive, which can certainly be attractive for betting startups and more established operators looking to optimize their business costs.
How to Choose the Right White-Label Betting Platform Provider?
Choosing the right white-label betting platform provider is another crucial decision for your betting business. The provider you select will impact your operations, user experience, and overall success. Our team of experienced lawyers here at Regulated United Europe can examine your individual business case and help you make an informed decision on the basis of a wide array of important aspects.
The key aspects you need to take into consideration when choosing a white-label betting platform provider are as follows:
- You should clearly define your business goals, including target markets, growth strategies, and revenue expectations
- Research market trends, preferences of your target audience, and any gaps in the betting market that your platform can address
- Ensure that the platform provider is knowledgeable in gambling regulations and holds the necessary licenses for the jurisdictions where you plan to operate
- Evaluate the core features offered by the white-label platform, including the types of betting, payment processing options, and customization capabilities
- Understand the level of technical support offered by the provider, including the availability of ongoing maintenance, updates, and troubleshooting
- Assess the provider’s security measures, including encryption protocols, data protection, and fraud prevention
- Research the reputation and track record of the white-label platform provider, including client testimonials, reviews, and case studies to gauge their reliability and performance
Common Requirements for Sub-License Applicants
If you wish to apply for a new betting sub-license instead of acquiring a ready-made fully licensed gambling company, you’ll first have to establish a local business in the jurisdiction where you’ll submit your sub-license application. You can usually choose from a variety of legal business structures that can limit your personal liability, allow you to arrange reasonably flexible operations, and optimize your taxes. The duration of the incorporation process can vary from several days to several weeks, depending on the chosen jurisdiction, and the quality of your prepared documents.
Once your company is incorporated, it will most likely have to meet the following legal requirements:
- Having initial capital, the requirements for which vary widely depending on the jurisdiction
- Paying application fees, which also vary depending on the jurisdiction
- Ensuring that your chosen white-label betting platform meets technical standards and requirements set by the regulatory authority
- The implementation of responsible gaming measures, such as self-exclusion options, and deposit limits
- The implementation of robust AML/CFT procedures
- The company’s shareholders, directors, and other key personnel should meet the chosen regulator’s fit and proper criteria which usually include being qualified to run a gambling business
- Compliance with data protection and privacy regulations (e.g., GDPR in the EU)
- Adherence to advertising standards (e.g., avoiding marketing to minors)
When you’re sure your company meets all the legal requirements, take the following general steps to apply for a sub-license from your chosen platform provider:
- Prepare all the required documents, including their certified translation
- Pay application fees specified by the regulator
- Submit an application form along with the required documents to the gambling regulator of the chosen jurisdiction
- Company shareholders and key personnel must undergo thorough background checks, including checks for criminal records, financial stability, and integrity
- Your chosen gambling regulator can ask your company representatives to attend a face-to-face interview or provide further documents if the application requires clarification
The following documents are usually required from the betting platform license applicants:
- Articles of Association or other business formation documents
- A thorough business plan detailing the company’s objectives, revenue projections, marketing strategies, responsible gaming policies, and many more relevant aspects
- Documentation detailing ownership structure, including shareholders, directors, and key personnel
- Copies of passports of company shareholders, directors, and other key personnel
- CVs of company shareholders, directors, and other key personnel
- Audited financial statements for the applicant (and, if applicable, its associated companies)
- Technical specifications of the betting platform, including details on white-label software providers, game fairness, and security measures
- Documentation detailing internal AML/CFT procedures
- Copies of marketing and advertising materials to ensure compliance with advertising standards and regulations
- Documentation detailing data protection and privacy policies
- Documented procedures for verifying the location of players to enforce geographical restrictions
- Documented procedures for maintaining records of transactions and activities on the platform
- Proof of payment of licensing fees
As you can see from the requirements, the white-label betting platform sub-licensing process is generally complex and requires a lot of legal expertise, financial resources, and considerable time. While acquiring a company with an already possessed gambling license can be a shortcut to starting an online betting business, it’s still important to be able to have all the documents duly prepared, and internal processes properly implemented to ensure ongoing compliance with applicable regulations. Remember that we can advise you on the most suitable option for your business case.
Why Not Acquire a Ready-Made Online Betting Company?
While a completely new white-label betting platform requires you to go through company incorporation and sub-licensing processes, a ready-made online betting company with an already sub-licensed white-label platform is an ideal turnkey gambling business solution that can allow you to start running a betting platform in no time. Essentially, it’s an existing and fully operational business within the online betting industry that’s available for purchase. These companies are offered for sale as complete packages, providing buyers with a functioning platform, customer base, infrastructure, and usually necessary gambling sub-licenses. Acquiring a ready-made betting company with a sub-licensed white-label platform is generally the fastest way to start an online betting business.
The following characteristics of this type of turnkey solution should be considered before making a decision:
- The company already includes a fully functional betting platform that allows users to place bets on various events, such as sports, casino games, poker, and other gambling activities
- Such a company might already have established branding (logo and website design, etc.), although you can choose to rebrand it later
- In many cases, these companies come with an existing customer base of registered users who have used the platform for betting which can provide immediate revenue-generation opportunities
- An acquired betting company usually already has implemented measures for regulatory compliance, including responsible gaming practices and AML/CFT processes
- Such a company might have an established market presence and a history of user activity which can be advantageous for those looking to enter a specific market quickly
If you wish to start an online betting business by obtaining a white-label betting platform, our team here at Regulated United Europe will be delighted to support you in incorporating a gambling company and applying for an appropriate gambling sub-license. We can also confidently guide you through the process of finding a viable gambling license for sale and purchasing a ready-made online betting business solution in the shortest possible time. With dedicated legal advisors, tax experts, and financial accountants at your side, you will find the processes of starting an online betting business easy, frictionless, and transparent. Contact us now to schedule a personalized consultation and set the stage for long-lasting success.
FREQUENTLY ASKED QUESTIONS
A white-label betting platform is a ready-made gambling or sports betting software solution offered by a third-party provider. It is readily available and may be used by entrepreneurs, business entities, and organizations.
Utilizing a white-label solution is more time-efficient, cost-effective, and less risky compared to developing a betting platform from scratch.
White-label platforms provide a customizable solution, integrated payment gateways, ongoing maintenance, scalability, and experienced risk mitigation.
In 2022, the global gambling market had a market value of around 426 billion EUR, and it's expected to reach 726 billion EUR in 2027.
White-label platforms offer a variety of betting options, including sports betting, casino games, poker, and more.
This is a multi-layer process that may take a considerable amount of time and will involve some decisions before any action is taken. Some of the key preparatory steps include:
- Selecting a suitable jurisdiction
- Choosing a reputable white-label provider
- Obtaining necessary licenses
- Customizing the platform
- Setting up payment methods
- Implementing security measures
White-label platforms are subject to consistent regulation and supervision, and they must obtain the necessary licenses to operate legally in chosen jurisdictions.
Some of the most attractive and therefore popular jurisdictions include Malta, Gibraltar, Kahnawake, and the Philippines. Each jurisdiction comes with its own advantages and regulatory nuances.
When choosing a provider, it‘s important to consider a multitude of factors, such as:
- Business goals
- Market trends
- Regulatory knowledge
- Available technical support
- Security measures
- Provider's reputation
Sub-license applicants typically need to meet requirements related to initial capital, application fees, technical standards, responsible gaming measures, and data protection regulations.
The duration of the sub-licensing process may vary depending on the chosen jurisdiction and the complexity of the business. In total, it can be expected to last from several weeks to several months.
Acquiring a ready-made online betting company is a faster way to start an online betting business, as it comes with an existing platform, customer base, and often regulatory compliance measures that are readily implemented and compliant with current local regulations.
White-label betting platform providers take responsibility for software updates and maintenance to ensure that the platform remains current and secure.
White-label platforms come with a relatively easily scalable infrastructure, which means they can handle increased traffic and transaction volumes as the user base grows and becomes more diverse.
Is it possible to protect user data and financial transactions when using a white-label betting platform?
White-label platform providers implement robust security measures to protect user data and financial transactions, ensuring security and trust to all parties.
Customization includes branding, choosing and activating relevant types of betting options, setting up payment methods, implementing security measures, and more.
At the moment, the main services of our company are legal and compliance solutions for FinTech projects. Our offices are located in Tallinn, Vilnius, Prague, and Warsaw. The legal team can assist with legal analysis, project structuring, and legal regulation.