RUE’s Client Base – Who Becomes Our Client, Why RUE, and How We Work Together

Over the past decade, Regulated United Europe (RUE) has become one of the most trusted legal and corporate service providers in Europe for entrepreneurs and companies operating in the financial, fintech and blockchain industries. Founded on the clear mission of simplifying access to European financial infrastructure, RUE has grown into a leading advisory firm, recognised for its strategic expertise, personalised approach and transparent communication.

Today, RUE’s client base extends far beyond the borders of the European Union. We are proud to serve clients from the United Kingdom, Switzerland, the United Arab Emirates, Singapore, Hong Kong, the United States, Canada, and multiple Latin American and Asian markets. Each of these clients turns to RUE for guidance that goes beyond mere legal paperwork. They come to us because they seek clarity, direction and long-term reliability when navigating complex European financial regulations.

Our clients include crypto exchanges preparing for MiCA licensing, payment institutions expanding across multiple EU countries, innovative DeFi projects entering regulated markets, and traditional companies digitising their financial services. For many of these clients, RUE is not just a legal consultant, but also a strategic partner that helps transform ambitious ideas into sustainable, licensed and fully compliant businesses.

Over the years, we have built a portfolio of successful cases and a reputation grounded in consistency, integrity and measurable results. We have become a bridge between global innovation and European regulation – a role that demands expertise, responsibility and the ability to adapt continuously to the rapidly evolving digital economy.

Who becomes a client of RUE?

The client base of Regulated United Europe is as diverse as the European financial landscape itself. Over the years, we have had the privilege of working with an impressive spectrum of clients, ranging from individual entrepreneurs taking their first steps in the digital economy to multinational corporations seeking to expand their regulated operations within the European Union.

A significant proportion of our clients are fintech start-ups developing innovative products such as digital payment platforms, neo-banks, and blockchain-based solutions. These founders often come to RUE with a strong technical vision, but require professional legal and structural guidance to ensure their ideas comply with European regulations. We begin by transforming their concept into a properly licensed business and advising them on the most suitable jurisdiction for their needs. For example, we might recommend Lithuania for EMI or VASP licensing, Estonia for company incorporation, or Malta for investment firm setup. We then manage every step of the licensing process.

We also work with established financial institutions and corporations that are looking to enter or expand their presence in the European Economic Area. This includes payment service providers from Asia opening new branches in the EU, cryptocurrency exchanges from the Middle East seeking MiCA authorisation and asset management firms from Switzerland and the UK requiring passporting rights within the EU single market. RUE offers these clients the advantage of a single point of coordination: a multilingual, multi-jurisdictional team capable of handling licensing, tax structuring and compliance documentation under one roof.

Another growing segment of our client base comprises technology-driven companies entering the blockchain sector. These include developers of tokenised investment platforms, NFT marketplaces, DeFi applications and Web3 start-ups that require help to navigate the European Union’s rapidly evolving legal frameworks. As new EU-wide rules such as MiCA and DORA reshape the digital finance environment, these clients rely on RUE to efficiently and pragmatically interpret and implement compliance requirements.

We also attract high-net-worth individuals (HNWIs), family offices and venture capital funds interested in setting up regulated entities for investment management or crypto custody services. These clients value our discretion, structured approach and ability to design bespoke solutions that align with their strategic and wealth management goals.

Many of our clients choose RUE after negative experiences elsewhere, such as with consultants who overpromised and underdelivered or service providers who lacked real experience in regulatory interaction. Such clients often highlight that working with RUE brings them a sense of clarity, stability and professionalism. They recognise the immediate value of our realistic timeframes, transparent cost structure and direct communication with experienced legal professionals rather than sales intermediaries.

Ultimately, a RUE client is defined not by the size of their company, but by their ambition to grow within a regulated and legitimate framework. Whether they are a small team of entrepreneurs launching a crypto exchange or a global financial group establishing a European branch, we provide every client with equal dedication and strategic focus.

Our clients choose us because they want to do things properly – not hastily or superficially – and because they understand that, in the financial sector, credibility and compliance form the foundation of long-term success.

Why Clients Choose RUE

Selecting the appropriate legal and corporate partner is one of the most critical decisions for any company entering the European market. For this reason, clients often conduct extensive research before choosing a consulting firm. Yet, over the years, RUE has consistently stood out as a preferred partner, not only for the quality of its results, but also for how it delivers them – with integrity, precision and an unwavering commitment to client success.

One of the most frequently cited reasons clients choose RUE is our in-depth, practical legal expertise. Our team comprises seasoned legal professionals, compliance experts and financial consultants who have studied and practised law at leading European institutions, including the universities of Oxford, Amsterdam and Lund. Many of our lawyers have previously worked with regulators, financial institutions or law firms specialising in fintech and digital assets. This gives RUE the ability to view every case from multiple angles – not only from a legal perspective, but also from regulatory and operational standpoints.

Clients often mention that it is RUE’s strategic thinking that sets us apart from other firms. We don’t just prepare documents; we develop roadmaps for success. When a client approaches us to obtain a MiCA licence or Electronic Money Institution (EMI) authorisation, for example, we begin with a thorough analysis of their business model, technology, and long-term plans. We then propose the most efficient licensing path, choosing the jurisdiction, corporate structure and compliance setup that minimises both time and risk. This approach ensures that every decision made during the licensing process supports the client’s future scalability and business objectives.

Another key reason clients select RUE is our comprehensive, end-to-end service model. Many consulting firms only handle a specific part of the process, such as company formation, compliance documentation or regulatory submission, which forces clients to coordinate with multiple providers. RUE eliminates this complexity by offering a complete solution under one umbrella. From company incorporation and legal structuring to licensing, accounting and ongoing regulatory reporting, we manage every stage with precision and transparency. This saves clients considerable time, reduces misunderstandings and ensures full legal consistency throughout their operations.

Furthermore, clients appreciate our transparency and clarity. Before any project begins, we provide a full overview of all stages, expected timelines and state or regulatory fees. There are no hidden costs or surprises – every process is clearly explained and documented. This has become one of RUE’s strongest reputational advantages. In an industry where vague promises and unrealistic deadlines are commonplace, RUE is renowned for its honesty and accuracy. We would rather set realistic expectations and exceed them than make promises that cannot be kept.

Clients also value the direct, personalised communication they receive from our team. Each client is assigned a dedicated project manager and legal specialist who provide continuous updates, strategic advice and support throughout the process. Communication is conducted through secure channels, and our responsiveness is consistently praised. For many clients, this fosters a trusting relationship – they know that behind every email or call is a team of real experts who understand their business and care about its success.

Equally important is our proven track record. RUE’s results speak for themselves: since the regulation came into force in mid-2025, we have successfully submitted over 50 MiCA licence applications, many of which have already been approved or are in the final stages of authorisation. Beyond MiCA, our portfolio includes numerous successful EMI, PSP and investment firm licences across multiple EU jurisdictions. These achievements are the result of meticulous preparation, precise communication with regulators, and a deep understanding of local legal nuances.

Clients also highlight RUE’s reputation for reliability. While many new advisory firms appear and disappear within a few years, RUE has demonstrated long-term stability and growth. Our continued expansion, active participation in international conferences and recognition among regulatory institutions reinforce our status as a trusted and established partner in the European financial landscape.

Ultimately, many clients choose RUE because of our philosophy – one that prioritises long-term cooperation over short-term gain. We do not view projects as isolated transactions, but as relationships built to last. Many clients who initially engaged us for a single licence later returned for assistance with additional services, such as corporate restructuring, cross-border expansion or compliance maintenance. This ongoing trust is the clearest testament to the quality and consistency of our work.

How clients and RUE work together

The relationship between Regulated United Europe (RUE) and its clients is founded on three core values: transparency, structure and partnership. From the very first consultation, we take a tailored approach to create a long-term collaboration based on mutual trust, strategic vision and consistent results, not just a client-service provider relationship.

When a potential client first approaches RUE, the process begins with a comprehensive preliminary consultation. During this stage, our legal and compliance specialists analyse the client’s business model, goals and jurisdictional preferences. We ask in-depth questions about the company’s planned activities, target markets and internal structure, ensuring that every proposed solution meets regulatory requirements and long-term growth plans. This initial stage is crucial, as it enables us to identify the most efficient licensing route – for instance, whether a crypto exchange should apply under MiCA in Lithuania or establish a VASP in another EU member state with lower entry thresholds.

Once the project begins, every client is assigned a dedicated project manager and at least one legal expert specialising in the specific licence or corporate service being pursued. This dedicated team acts as the client’s main point of contact, ensuring consistent communication and coordinated progress. Clients are guided through the process step by step – from gathering the required documents and drafting legal opinions to liaising directly with regulators and financial institutions.

RUE operates with a high level of operational discipline. Each project is carefully mapped out with clear milestones, expected timelines and reporting intervals. Clients receive regular updates on every development, ensuring complete visibility throughout the process. We use secure communication platforms to share confidential documentation and maintain compliance with data protection standards such as GDPR. This structured system enables us to handle even the most complex, multi-jurisdictional cases smoothly and efficiently.
Our clients often praise the responsiveness and precision of our communication. No matter where a client is based – whether in Singapore, Dubai, or New York – our multilingual team ensures that time zones are never a barrier. We provide support in several languages, including English, Russian, Spanish and French, enabling our global clients to feel confident and understood. Many clients say that this cultural and linguistic accessibility makes RUE more approachable and effective than firms that operate in more limited ways.

In practice, our collaboration extends far beyond formalities. For many projects, RUE acts as an integrated strategic advisor, helping clients with broader business decisions such as selecting banking partners, optimising operational flow, and developing compliance frameworks aligned with the latest EU directives, such as MiCA, AMLD6 and PSD3. We assist with the preparation of internal documentation, including AML/KYC policies, risk management strategies and governance frameworks, which are not only legally compliant, but also practical for real business operations.

Our cooperation does not end once licensing or company establishment is completed. Most clients continue to work with RUE under ongoing legal and compliance support agreements. This includes periodic regulatory reporting, annual compliance audits, updates on legal changes and assistance during inspections or regulator queries. Many of our long-term clients rely on us for continuous advisory support, enabling them to maintain their licences, avoid penalties and adapt smoothly to regulatory changes without disrupting their daily operations.

RUE also prioritises maintaining strong relationships with our clients. Even as our client base grows, we ensure that every client feels they are receiving personal attention. The same project managers and legal specialists who handled the original application remain in contact afterwards to ensure that all historical knowledge and context is preserved. This continuity fosters robust, enduring partnerships, some of which have endured for over five years.

Additionally, RUE regularly invites its clients to industry events and conferences, such as TOKEN2049, AI & Big Data Expo Global and European Fintech Summits. We actively participate in these events as exhibitors and speakers. These events provide valuable networking opportunities for our clients, enabling them to meet other entrepreneurs, potential partners and regulators in person. RUE often facilitates introductions between clients, helping them to form strategic collaborations that lead to mutual growth.

Ultimately, working with RUE is a journey of shared success, not a one-time engagement. Our clients describe the experience as professional, smooth and proactive – a partnership in which every detail is handled with care and foresight. Whether the goal is to obtain a complex licence, expand across jurisdictions or ensure long-term compliance, RUE is a consistent, knowledgeable and forward-looking partner, standing by its clients at every step of their business journey.

Why RUE stands out among competitors

In the rapidly expanding European legal and corporate consulting market, competition is intense. While many firms claim expertise in licensing, compliance and company formation, few possess the real experience, international network and consistent results that Regulated United Europe (RUE) has demonstrated over the years. RUE’s position as a leading advisory firm is no accident; it is the result of a strategic combination of expertise, structure and reputation, built through years of hands-on work with regulators, clients and financial institutions.

What truly differentiates RUE is our multi-jurisdictional coverage and depth of specialisation. While many consultants operate only in one country or focus on a narrow area of licensing, RUE has direct representation and trusted partnerships in Lithuania, Estonia, Malta, the Netherlands, Ireland, Cyprus and Poland, as well as other EU jurisdictions. This enables us to offer clients a comparative, jurisdiction-specific analysis rather than a one-size-fits-all solution. For instance, when advising a crypto exchange seeking to register under MiCA, we evaluate several countries simultaneously, analysing licensing costs, regulator responsiveness, capital requirements and local tax implications, and recommending the most strategically advantageous option. This method ensures that our clients always make informed, data-driven decisions.

RUE’s strength also lies in its unmatched understanding of European regulatory frameworks. Our team continuously monitors legislative developments, consultation papers and regulatory updates from the European Securities and Markets Authority (ESMA), the European Banking Authority (EBA) and national financial supervisors. This allows us to anticipate upcoming changes, such as the full implementation of MiCA, DORA or AMLD6, and prepare our clients accordingly. Consequently, while many companies react to new rules, RUE’s clients adapt ahead of time, maintaining a competitive edge and ensuring uninterrupted compliance.

Another core element that sets RUE apart is its proven track record of successful licensing outcomes. To date, RUE has assisted in the submission of over 70 MiCA licence applications, many of which have already been successfully approved across various EU member states. Beyond crypto licensing, our track record includes numerous Electronic Money Institution (EMI) and Payment Institution (PI) authorisations, as well as investment firm licences under MiFID II. Each approval not only represents a completed project, but also the ongoing trust of clients who continue to collaborate with us long after licensing. This consistency has earned RUE a reputation as a results-driven, highly credible partner among clients and regulators alike.

Clients also highlight that RUE’s organisational integrity and transparency distinguish it from competitors. In a market where hidden fees, unclear processes and unrealistic timelines are unfortunately commonplace, RUE has built its brand on openness. We document every stage of our service, explain every fee, and discuss every potential challenge before we begin. This level of transparency fosters genuine trust – a value that cannot be bought or replicated by firms focused solely on short-term profit.

Equally important is our commitment to continuous professional growth. Our internal and external legal experts undergo regular qualification reviews and training to ensure they remain at the forefront of European regulatory developments. Many of our lawyers and consultants participate in specialised programmes, conferences and certifications that strengthen our collective knowledge base. This culture of excellence translates directly into higher-quality outcomes for clients, as every legal opinion, compliance report or strategic recommendation is backed by up-to-date expertise.

RUE’s presence at international events further reinforces its leadership role in the market. By exhibiting and participating in global conferences such as TOKEN2049, AI & Big Data Expo Global, and Blockchain Expo Europe, RUE showcases its services and actively builds relationships with industry leaders, institutional partners, and innovators. Through these engagements, we continuously explore new solutions and technologies that enhance the efficiency and security of our client services, including digital KYC systems and automated compliance monitoring tools.

Another major factor behind RUE’s success is our long-term approach to clients. We don’t just aim to complete a single project and move on; we aim to build enduring partnerships that grow over time. Many clients who initially approached RUE for company formation have returned for licensing, tax structuring or corporate expansion into new jurisdictions. This long-term retention rate reflects satisfaction with the results, as well as trust in RUE’s ethical standards, discretion, and strategic insight.

Finally, RUE’s leadership is reinforced by its reputation and credibility within the European financial community. Regulators, banks and industry professionals recognise RUE as a serious, experienced and professional firm that delivers results with precision and respect for legal frameworks. Our meticulous documentation, clear communication and reputation for compliance excellence have established us as a favoured intermediary in dialogue with financial authorities across multiple EU states.

In short, it is not simply what we do that sets RUE apart, but how we do it.

We combine in-depth legal expertise, cross-border capabilities, and ethical business practices to deliver efficient, compliant, and sustainable solutions. This approach has established RUE as a trusted and quality-assured name in the European financial services industry, ensuring that every client who chooses us gains a reliable long-term partner, not just a service provider.

The story of Regulated United Europe (RUE) is one of consistent growth, integrity and dedication to excellence. What began as a specialised consultancy in European legal and corporate services has evolved into a recognised leader in the financial licensing and regulatory advisory market, serving clients from around the globe. Over the years, RUE has built an impressive track record and a community of loyal clients and partners who share the same vision: achieving success through compliance, transparency and professionalism.

RUE‘s strength lies in its human capital – a team of international experts who combine legal mastery with business acumen. Our lawyers, consultants and compliance officers understand that, in today’s rapidly evolving financial ecosystem, tRUE success depends not just on meeting legal requirements, but on anticipating them. This forward-thinking mindset has enabled RUE to stay ahead of market changes, particularly with regard to MiCA implementation, AML directives, and fintech regulation. Clients know that when they work with RUE, they are preparing for the future with strategic precision, not just reacting to new laws.

At the same time, RUE’s philosophy is deeply rooted in trust and ethical conduct. Every client relationship is built on honesty, confidentiality and mutual respect. We take pride in maintaining full transparency throughout all stages of cooperation, from the initial consultation to the completion of complex licensing or corporate projects. For our clients, this means clarity, predictability and peace of mind – essential values in an industry where trust is the ultimate currency.

We also measure our success by the long-term impact we create. Many of our clients, who initially started out as small teams of entrepreneurs, have since evolved into regulated entities operating across multiple European jurisdictions. RUE continues to support these clients as they grow, helping with restructuring, compliance maintenance and new licensing requirements. These long-standing relationships truly reflect our commitment to growing alongside our clients and helping them navigate every stage of their business journey.

RUE’s position at the top of the market is not the result of chance, but the product of years of discipline, consistency and vision. While others may focus on quick wins, we focus on building lasting value. Our success model combines regulatory expertise, operational efficiency and personalised service – a combination that few firms can replicate with the same depth and reliability.

As Europe continues to advance its digital and financial infrastructure, RUE is dedicated to guiding innovators, financial institutions and entrepreneurs through this transformative era. We treat every project as a partnership, every challenge as an opportunity and every client as a trusted ally in shaping the future of compliant and sustainable finance in Europe.

Ultimately, what defines RUE is not just what we achieve, but how we make our clients feel throughout the process: confident, informed and supported. This is why global businesses continue to choose RUE and why our name has become synonymous with trust, professionalism and success in the European financial landscape.