Poland: A Strategic European Hub for Chinese Entrepreneurs and Amazon Sellers

With the continued acceleration of global e-commerce and the strengthening of the presence of Chinese brands on international marketplaces, Europe has become one of the most promising regions for sustainable growth and long-term expansion. Thanks to its high purchasing power, diverse consumer base and rapidly advancing digital infrastructure, the European Union offers unparalleled opportunities for Chinese sellers looking to establish a strong and reputable global presence.

Of all the EU member states, Poland has emerged as one of the most attractive bases for operations, particularly for Chinese entrepreneurs engaged in Amazon trading, cross-border e-commerce and large-scale product distribution. Over the past decade, Poland has evolved into a modern European logistics hub, attracting multinational corporations, manufacturers, technology companies, and global online sellers. The country’s economic development, stable political environment, and ever-growing logistics capabilities make it an especially appealing location for businesses requiring efficiency, scalability, and market access.

Poland provides an exceptional combination of cost-effectiveness, geographical advantage, workforce availability and advanced infrastructure. Its central location within the EU enables businesses to access key markets such as Germany, France, the Netherlands, Austria, and Scandinavia quickly and cost-effectively compared to operations in Western Europe. With its robust manufacturing base, extensive international transport corridors and highly developed warehouse networks, Poland has become the obvious entry point for supply chains from China and the Asia-Pacific region.

For Chinese enterprises looking to establish or grow their presence in the EU, Poland offers a uniquely practical, flexible and business-friendly environment. It is significantly more accessible than many Western European countries in terms of setting up a company, operational expenses, staffing and warehousing. This makes Poland a gateway to the EU market and a strategic anchor for long-term commercial stability.

The rapidly growing population of Chinese Amazon sellers and private-label brands has also recognised Poland as an ideal location for Amazon FBA integration, EU VAT compliance, regional warehousing and cross-border fulfilment. Whether the goal is to build a dedicated European logistics hub, streamline Amazon operations or expand to multiple EU marketplaces from a single location, Poland provides an excellent strategic foundation.

Below, we explore in depth why Poland has become a preferred destination for establishing a business, conducting e-commerce operations, warehousing and Amazon FBA logistics for Chinese sellers who are ready to scale up their success across Europe.

Economic and Strategic Overview of Poland – A Key Amazon Fulfilment Powerhouse

With a population of almost 40 million and a business environment that consistently attracts global investment, Poland has become a cornerstone of Amazon’s operations in Central and Eastern Europe. The country’s economic development directly benefits Amazon sellers, particularly Chinese businesses, by offering reliability, fast delivery and cost-effective distribution.

Key strengths that favour Amazon sellers:

• One of the most developed logistics sectors in Europe, deeply integrated with Amazon’s warehousing and delivery network
• Strategic access to Germany, the largest Amazon market in Europe
• Rapid expansion of Amazon FBA centres, increasing seller capacity and reducing delivery times.
• Lower operational and warehousing costs than in Western Europe, which increases sellers’ profit margins.
• A stable and scalable workforce, ideal for fulfilment, packaging and returns processing.
• Highly developed transport corridors connect Poland to every major EU region.

Although Poland is not Amazon’s largest consumer market, it is arguably one of the most important operational bases for Amazon in Europe. Its fulfilment centres process millions of orders destined for Germany, France, the Netherlands, Austria, the Czech Republic, Hungary, and other high-demand regions.

Poland borders Germany, the Czech Republic and Slovakia, and is connected to Western, Northern and Southern Europe via high-speed motorway networks. For Amazon sellers, this means:

• Shipments stored in Poland’s FBA centres can reach German customers within one to two days, meeting Amazon Prime standards.
• Products can also be automatically redistributed across Europe through Pan-European FBA.
• Sellers benefit from significantly lower inbound freight costs than if they were to ship to Germany or France.
• Returns, quality checks and repackaging are cheaper and faster.

Being based in Poland enables Chinese sellers to integrate with Amazon DE (Germany), which accounts for a significant proportion of EU Amazon sales, while maintaining manageable costs and optimising efficiency.

Poland hosts more Amazon fulfilment centres than many larger European economies. Amazon continues to expand in the region because:

• Poland’s central geographic location within European supply chains
• Abundant availability of qualified warehouse labour
• Highly competitive real estate and logistics pricing
• Strong governmental support for industrial and export-oriented projects

These factors make Poland a strategically superior base for sellers planning to expand across Amazon Europe, not just a good option.

For Chinese Amazon sellers, Poland’s economic and logistical strengths translate into real operational advantages.

1. Faster delivery times → better Amazon rankings
2. Lower warehouse costs mean higher profit margins.
3. Efficient returns handling → improved store performance metrics
4. Simplified access to multiple EU marketplaces means faster scaling.
5. Strong infrastructure enables predictable, stable, long-term operations.

Poland is no longer simply ‘an affordable EU country’.

It is one of Amazon’s key European fulfilment centres, and Chinese entrepreneurs who set up here gain a structural advantage over competitors storing goods in pricier Western EU locations.

Why Poland Attracts Chinese Entrepreneurs

Poland offers a combination of advantages that aligns well with the practical needs of Chinese businesses entering the EU, particularly those selling on Amazon. For many Chinese entrepreneurs, Poland has become the most logical place to register a European company, store inventory, connect to Amazon FBA, and manage VAT and logistics predictably.

Firstly, the business environment is straightforward and accessible. The standard Polish company form, spółka z ograniczoną odpowiedzialnością (Sp. z o.o.), is flexible, widely used, and fully open to foreign owners. Incorporation procedures are well-established and the documentation requirements are clear. There is also no need for a local partner or complicated ownership structures. This means that it is entirely realistic for a Chinese Amazon seller to create a Polish company that will act as the central European vehicle for all Amazon marketplaces, handling contracts, invoices, VAT registration and accounting in one place.

Cost is another major reason why so many Amazon-focused businesses choose Poland over Germany, the Netherlands or France. Warehousing, office rental, labour and logistics services are significantly more affordable than in Western Europe, while the quality of service remains high. For sellers who use FBA and hold large volumes of stock, even a small difference in storage and handling fees can significantly impact margins. By locating inventory in or around Polish fulfilment centres, Chinese sellers can keep their per-unit costs under control while remaining competitive on price and meeting Amazon’s performance standards for delivery speed and order handling.

At the same time, Poland’s location is ideal for Amazon logistics. It is directly connected by motorway and rail to Germany – Amazon’s largest and most important EU marketplace – as well as to France, Austria, the Czech Republic, Hungary, and the Baltic and Nordic regions. In practice, goods imported from China can be cleared into the EU through Poland, moved to a Polish warehouse or Amazon fulfilment centre, and then distributed across Europe as orders are placed. When products are stored in Poland and enrolled in Amazon programmes such as Pan-European FBA or Central Europe FBA, Amazon can automatically move inventory closer to customers in Germany, France and other markets while enabling sellers to benefit from Poland’s lower cost base.

This creates a strong set of concrete benefits for Chinese Amazon entrepreneurs:

• Inventory can be shipped in bulk to a single, central EU location instead of splitting shipments across multiple countries.
• Delivery times to key markets (especially Germany) remain fast enough to support Prime eligibility and ensure high customer satisfaction.
• The lower cost structure in Poland improves profitability and allows more flexibility in pricing and advertising on Amazon.
• VAT, accounting and compliance can be coordinated through one Polish entity, rather than having to manage several companies in different jurisdictions.

All of this makes Poland much more than just a cheap place to store products. It is a strategic Amazon hub, where Chinese entrepreneurs can set up a company and connect directly to Amazon’s European fulfilment network. They can then manage their entire EU expansion from one efficient base.

Poland is an Amazon FBA and e-commerce powerhouse

It has become one of the most strategically important pillars of Amazon’s European operations. Over the past decade, Amazon has significantly expanded its presence in Poland, building not only fulfilment centres, but also advanced sorting facilities, return-processing hubs, regional delivery stations and Amazon Logistics (AMZL) courier networks. This has transformed Poland into a central engine that powers Amazon orders across the entire European Union.

Amazon’s decision to invest heavily in Poland is no coincidence. The country offers cost advantages, an abundant labour force, excellent infrastructure, and proximity to Germany, making it an extremely attractive fulfilment and logistics base. These strengths present major opportunities for Chinese Amazon entrepreneurs looking for a reliable, efficient and affordable way to enter or grow their business in Europe.

Major Amazon fulfilment hubs in Poland include:

• Sady (Poznań), one of the earliest and largest EU Amazon centres
• Bielany Wrocławskie, which is strategically located near Germany and the Czech Republic
• Gliwice: a modern, robotics-enabled facility
•  Łódź: centrally located for nationwide distribution
• Okmiany is close to the German border and is perfect for fast deliveries to Germany.
• Świebodzin: home to one of Amazon’s biggest logistics investments in Europe.

These facilities are interconnected through a sophisticated transport network, allowing the seamless movement of goods between FBA hubs and customer regions across the EU. For instance, Amazon can automatically redistribute stock stored in Poland to Germany, France, Italy or the Netherlands depending on demand.

Combined with Poland’s logistical strengths, this network positions the country as a core component of Amazon’s European FBA infrastructure. It helps sellers to meet the strict delivery standards that affect listing visibility, Buy Box eligibility, and customer satisfaction.

For Chinese Amazon sellers, this brings a number of concrete advantages:

• Fast and reliable deliveries to Germany (Amazon DE), which remains Europe’s largest and most profitable Amazon marketplace.
• Lower FBA operational costs, thanks to Poland’s affordable labour market and warehouse real estate.
• Seamless access to Pan-European FBA allows Amazon to distribute inventory freely across EU countries, from which sellers benefit due to Polish cost levels.
• Cost-efficient, Amazon-compliant prep centres are available for labelling, inspection, bundling, repackaging and quality checks before products enter FBA.
• There is also a growing ecosystem of third-party logistics providers (3PLs) that specialise in supporting Chinese Amazon businesses with inbound shipping, storage, customs clearance, returns and inventory management.

Due to the powerful combination of efficiency, affordability and logistics connectivity that Poland provides, many Chinese entrepreneurs have chosen it as their primary FBA entry point into Europe. Containers are often shipped directly from China to Polish ports such as Gdańsk or Gdynia, and then on to FBA centres or 3PL warehouses for processing and distribution. This streamlines the entire supply chain, enabling sellers to replenish Amazon inventory quickly, maintain low stockout risks, and scale operations with greater predictability.

Moreover, Poland’s well-developed road and rail infrastructure enables next-day or two-day delivery to Germany, Austria, the Czech Republic and other key markets. This helps sellers maintain Prime-level fulfilment performance, which is strongly rewarded by Amazon’s algorithm with improved rankings, visibility and Buy Box wins.

In short, Poland is not just home to Amazon warehouses – it is the logistical heart of Amazon Europe. For Chinese sellers looking to build a long-term Amazon business in the EU, Poland offers a powerful foundation combining cost efficiency, operational speed and unrivalled access to the continent’s most profitable customers.

Sady (Poznań) Fulfilment Centre

Located near Poznań in the Greater Poland region, the Sady (POZ1) fulfilment centre was one of Amazon’s first major logistics investments in Poland. The facility covers approximately 95,000 m² (about thirteen football pitches) and is fully integrated into Amazon’s European fulfilment network.

For Chinese entrepreneurs using Amazon FBA, the Sady centre offers several benefits:

1. Quick logistics access to western Germany and the Netherlands due to its location in the west of Poland.
2. It has established Amazon stock-handling systems, meaning easier onboarding for FBA inventory.
3. It is large enough to support both small and large sellers, making it scalable.

The Sady centre’s mature infrastructure makes it a reliable entry point for Asian-EU fulfilment operations, especially when initial European stock volumes are still moderate and sellers require a highly reliable yet cost-effective base.

The Bielany Wrocławskie fulfilment centres are located near Wrocław

The Bielany Wrocławskie area, near Wrocław in Lower Silesia, hosts multiple Amazon fulfilment centres (codes WRO1, WRO2, etc.). This region benefits from excellent road connectivity to Germany and the Czech Republic, making it ideal for distribution across Central Europe.

Key advantages for Chinese Amazon sellers here include:

1. Strong cross-border delivery capability into the German and Czech markets.
2. Additional capacity and newer centres offering high automation and modern 3PL partnerships.
3. The region’s competitive cost structure – warehousing and labour remain more affordable than in many Western EU locations.

For sellers looking to expand into the German marketplace, Bielany Wrocławskie offers a solid logistics base that combines performance with cost efficiency.

The Gliwice (Upper Silesia) Fulfilment Centre

The KTW3 site in the Silesian region is one of Amazon’s largest fulfilment investments in Poland. The facility reportedly covers around 210,000 m² and is equipped with advanced Amazon Robotics technology.

Why is Gliwice important for Chinese sellers?

1. Its massive scale means high availability of stock-holding capacity for large sellers or seasonal volumes.
2. Advanced infrastructure enables faster processing of inbound shipments, which is essential when sourcing large volumes from China.
3. As a central European logistics hub, Gliwice is well placed to serve Germany, Austria, the Czech Republic and even the Nordic states through efficient transport corridors.

For Chinese entrepreneurs who are scaling up rapidly and want a hub that can handle large inventory volumes and sophisticated logistics, Gliwice offers a fulfilment base that will stand the test of time.

Summary of warehouse options:

Each of these Amazon fulfilment centres in Poland plays a distinct role within Amazon’s wider European logistics ecosystem. Choosing the right one can significantly impact your operational efficiency, delivery performance and overall profitability on Amazon.

Sady (Poznań) stands out as one of the most established and reliable Amazon facilities in Poland. Thanks to its long operational history and mature systems, sellers benefit from stable fulfilment flows, predictable processing times and a well-organised inbound handling experience. Its western location near Germany also means shorter lead times for deliveries to Amazon’s largest European marketplace, Amazon DE. For Chinese sellers who are just beginning to expand into Europe, Sady offers a balanced solution with straightforward logistics, solid infrastructure, and sufficient capacity to support initial and moderate inventory volumes. It is also strongly supported by local prep centres, freight forwarders, and 3PL providers who are familiar with working directly with Amazon FBA, which simplifies integration for new sellers.

Bielany Wrocławskie, near Wrocław, is a more dynamic and growth-oriented option. With its newer facilities and excellent connectivity to Germany and the Czech Republic, this area is particularly effective for sellers looking to expand their customer base in the DACH region (Germany, Austria and Switzerland). As this logistics corridor handles a high volume of cross-border shipments, delivery speeds tend to be highly competitive and there are greater opportunities for cost optimisation than in many Western European hubs. The availability of skilled warehouse labour, developed industrial zones, and a growing ecosystem of FBA-specialised service providers makes Bielany Wrocławskie an ideal location for Chinese sellers who have already validated their product-market fit in Europe and are ready to expand their operations. Many mid-sized and large Amazon brands use this hub to accelerate their Pan-European FBA performance.

Gliwice, located in the Upper Silesia region, is a prime example of Amazon’s contemporary logistics strategy. With one of the largest footprints in the region and advanced Amazon Robotics technology, this fulfilment centre is designed for large-scale, high-speed operations. It is particularly valuable for Chinese sellers dealing with fast-moving products or seasonal peaks, or those planning to expand aggressively across multiple EU marketplaces. The automated systems in Gliwice support faster sorting, more efficient picking and packing, and improved storage density, ultimately helping sellers to reduce turnaround times and maintain better inventory health. Its central location in the Silesian industrial region provides sellers with excellent access to a network of highways serving Central Europe, enabling rapid replenishment and redistribution through Amazon’s internal FBA system.

Together, these three fulfilment centres form a highly flexible logistics ecosystem that supports every stage of an Amazon seller’s journey in Europe. Whether you are entering the EU market for the first time, scaling a mid-sized brand or managing the distribution of products across multiple countries, Poland’s Amazon network offers a combination of speed, cost savings and strategic access that is difficult to match elsewhere in the EU. This is why so many Chinese entrepreneurs choose to import goods directly into Poland, use local third-party logistics (3PL) facilities for inspections and preparation tasks, and rely on Polish fulfilment by Amazon (FBA) centres as their primary European entry point.

The choice between Sady, Bielany Wrocławskie and Gliwice ultimately depends on product volume, delivery expectations, target marketplaces (especially Germany), seasonal peaks, and long-term expansion goals. Sellers with diversified product lines or multiple Amazon stores often benefit from using more than one Polish warehouse to optimise routing, reduce the risk of stockouts and improve overall FBA performance.

RUE provides comprehensive and practical assistance at every stage for sellers who require help selecting the best fulfilment centre, evaluating freight routes from China, managing VAT requirements, integrating with Amazon FBA or setting up a Polish company to support their EU operations.

How RUE supports Chinese Amazon sellers in Poland

Regulated United Europe (RUE) helps Chinese Amazon sellers establish a fully functioning European base in Poland. Rather than having to navigate unfamiliar laws, tax rules and Amazon requirements alone, you collaborate with a team that is familiar with both the EU environment and the realities of Chinese cross-border e-commerce.

The process usually starts with company formation. RUE sets up a Polish limited company (Sp. z o.o.) tailored to your Amazon business model. They prepare and file all incorporation documents, arrange a registered address, and help you structure your shareholders and directors in a compliant yet practical way. We also assist with opening bank or fintech accounts that integrate seamlessly with Amazon payouts and international cash flows. This means that, from day one, your company is ready to receive funds, pay suppliers, and sign contracts with logistics partners and service providers.

Once the legal entity exists, the next step is to make it fully operational within the EU’s tax and customs systems. RUE takes care of obtaining a Polish VAT number and registering for EORI. Where necessary, we also help you enter OSS/IOSS or complete additional VAT registrations in other EU countries where Amazon may store your goods. We translate Amazon’s compliance requirements into clear, actionable steps, such as how invoices should look, how marketplace reports should be tied into accounting, what documentation must be kept for audits and how penalties or account suspensions can be avoided. Meanwhile, our accounting team will handle your ongoing bookkeeping, record all Amazon payouts, fees, refunds and advertising expenses, prepare your monthly or quarterly filings and ensure that your company’s annual accounts and tax returns are always up to date.

Logistics is another area where RUE adds real value. We coordinate with freight forwarders and customs agents to efficiently and legally bring goods from China into Poland, using the most suitable ports and routes. Once in the EU, we connect you with reliable FBA prep centres and third-party warehouses that can label, inspect, repack, and store your products according to Amazon’s standards. We also advise on the most appropriate Amazon fulfilment centres in Poland for your volume and target markets and on how to structure your stock, so that you can take advantage of Pan-European FBA or regional programmes without creating unnecessary tax or administrative complexity.

Smooth financial flows are critical for any Amazon business, so RUE supports you in setting up banking and payment solutions that match your needs. These can include traditional corporate bank accounts as well as modern fintech platforms that simplify the receipt of Amazon payouts in multiple currencies and the payment of suppliers, logistics partners or advertising services. If you are building a brand rather than selling generic products, we can help you to secure your intellectual property in Europe through trademark registration, and guide you through the Amazon Brand Registry process, product documentation, and compliance with EU standards such as CE marking where required.

For some clients, Poland is not only an operational hub, but also a potential place to live or spend part of the year. In such cases, RUE can assist with residence permits, business or entrepreneur visas, and where relevant, solutions for family reunification. We can help you to understand what is realistic in terms of relocation and how business presence and personal residence interact. We can also advise you on what long-term options exist for building a deeper connection with the EU.

Throughout all of this, RUE acts as both a service provider and a strategic partner. We analyse your Amazon stores, product portfolio, target markets and growth plans, and then design a scalable structure: a Polish company that can handle multi-market VAT obligations; logistics arrangements that can grow alongside your sales; and a compliance framework that will protect your accounts as you expand. The result is a stable European foundation that enables you to focus on your core activities, such as developing products, managing listings, optimising ads and growing your brand, while RUE takes care of the legal, financial and operational infrastructure necessary for long-term success in Europe.