Which Business Sectors Are Most Often Expanding Beyond China and Starting in Europe

Over the past decade, a growing number of Chinese companies – ranging from innovative start-ups to well-established conglomerates and state-owned enterprises – have steadily expanded their operations beyond domestic markets, establishing a presence in Europe. This trend reflects a broader global shift in China’s investment strategy, with businesses seeking to expand internationally, access advanced technologies and strengthen their global brand presence.

According to the latest OECD and Eurostat data, Chinese foreign direct investment (FDI) in Europe has exceeded €80 billion cumulatively over the past ten years, with particularly strong inflows into high-tech manufacturing, renewable energy, automotive production, logistics and digital infrastructure. While Chinese investors are diversifying their portfolios across Asia, Africa, and the Americas, Europe remains a popular destination thanks to its combination of economic resilience, legal transparency, and high consumer purchasing power. The European Union (EU) offers a blend of political stability, advanced infrastructure and predictable regulation combined with access to a single market of over 450 million consumers. For Chinese entrepreneurs and corporations, Europe represents a sales market and a platform for innovation, strategic partnerships and long-term value creation. Recent data confirms that this expansion trend is accelerating. In 2024, Chinese FDI into Europe and the United Kingdom rebounded sharply to around €10 billion – an increase of almost 47% compared to 2023 – making Europe the destination for over half of all Chinese investment in developed economies. While earlier years were dominated by investments in electric vehicles and battery production, the latest reports show diversification. Chinese investors are now increasingly active in the healthcare, consumer goods, information and communication technology (ICT) and green technology sectors, which together account for around 70% of non-electric vehicle (EV)-related Chinese foreign direct investment (FDI) in Europe. This evolution highlights a growing focus on sustainable innovation, digitalisation, and service-oriented ventures rather than manufacturing alone.

Europe’s industrial strength and technological leadership have long attracted international expansion. It is home to world-class hubs in engineering, clean energy, artificial intelligence and life sciences, offering Chinese companies the opportunity to integrate into advanced European supply chains and collaborate on EU-funded research programmes such as Horizon Europe, which allocates over €95 billion to innovation and sustainability initiatives. Europe’s strategic geographic location at the crossroads of Asia, the Middle East, and North America ensures global connectivity through major ports such as Rotterdam, Hamburg, and Antwerp. The rapidly developing China–Europe Railway Express also links cities such as Xi’an and Chengdu with European destinations including Duisburg, Warsaw, and Madrid.

Furthermore, many EU member states have adopted pro-investment and digitalisation policies to attract foreign businesses. Countries such as Estonia, Ireland, Malta, Portugal and the Netherlands now offer simplified company registration systems, digital governance and competitive corporate tax regimes, allowing Chinese investors to efficiently and transparently establish and manage European entities.

At Regulated United Europe (RUE), we have consistently seen an increase in enquiries and successful projects from Chinese clients looking to expand their operations into the EU, whether through setting up subsidiaries or holding companies or forming strategic partnerships. These clients are motivated not only by commercial opportunity, but also by a desire to operate in a stable, rule-based environment that enhances their credibility and their access to Western markets.

Below, we highlight the business sectors that are expanding most actively from China into Europe, and we explore why these industries find such fertile ground for sustainable growth, innovation, and long-term cooperation across the European continent.

Technology, innovation and digital services

The technology and digital innovation sectors are at the forefront of Chinese business expansion into Europe. Over the past several years, Chinese companies specialising in artificial intelligence (AI), software development, telecommunications, hardware production and cloud-based services have steadily established operations or partnerships within the European Union.

The motivation behind this move extends far beyond simple market access. Chinese technology companies view Europe as a strategic base for credibility, collaboration, and compliance – three factors that are becoming increasingly essential in the global tech ecosystem.

1. Access to a high-value market and advanced infrastructure

Europe offers one of the world’s largest and most mature technology markets, supported by extensive infrastructure and a highly skilled workforce. The EU’s digital economy exceeds €700 billion annually and is driven by rapidly growing demand for cloud computing, cybersecurity, smart manufacturing and data-driven services.

For Chinese tech companies, expanding into the EU means accessing a customer base that values quality, transparency, and regulatory compliance – factors that can enhance their global reputation. Having a local European presence signals credibility and commitment, helping Chinese firms gain the trust of corporate clients, regulators and consumers.

Furthermore, the EU provides direct access to cutting-edge digital infrastructure, including 5G networks, advanced data centres, and AI research hubs. Germany, the Netherlands and Ireland are global leaders in connectivity and cloud innovation, while Estonia and Finland are renowned for their digital governance systems and supportive ecosystems for start-ups.

2. Partnership and Collaboration Opportunities

Europe’s open, research-driven environment is one of its greatest strengths. The EU encourages cross-border collaboration between private companies, academic institutions and public research centres. This is particularly appealing to Chinese companies that want to co-develop new technologies, participate in R&D projects and adapt their products to European market standards.

Programmes such as Horizon Europe, which has a total budget of over €95 billion, provide substantial funding for innovation, green technology, and digital transformation projects. By establishing European subsidiaries or partnerships, Chinese tech firms can access these opportunities, which is a significant strategic advantage that is not usually available outside the EU.

Several Chinese companies in renewable energy software, smart manufacturing and the Internet of Things (IoT), for instance, have formed partnerships with European universities and research institutes to develop AI-based energy management systems and digital supply chain tools. These collaborations allow Chinese innovators to remain at the forefront of global technological development while benefiting from Europe’s robust legal and financial framework.

3. Compliance, trust and data protection

One of the main reasons why Chinese tech companies expand into Europe is to demonstrate their commitment to international compliance and data protection standards. The General Data Protection Regulation (GDPR) – the world’s most comprehensive privacy law – sets a global benchmark for ethical data handling.

By setting up subsidiaries or compliance centres within the EU, Chinese firms can align themselves with the GDPR and other European digital regulations, thereby significantly increasing trust among European and Western partners. This not only enhances brand reputation, but also facilitates entry into other heavily regulated markets, including North America and the Middle East.

Chinese companies in cloud computing, fintech, AI and e-commerce are particularly motivated to gain EU certification for cybersecurity and data protection, as this is a prerequisite for business contracts with European public institutions and large enterprises.

4. Talent, innovation and strategic positioning

Europe’s talent ecosystem is another powerful draw. The continent is home to some of the world’s leading universities and innovation centres, which produce experts in AI, robotics, and advanced software engineering. Countries such as Sweden, the Netherlands, and Ireland have thriving tech communities, supported by multilingual professionals with international experience.

For Chinese firms, establishing R&D or development hubs in Europe provides access to this talent pool and enables them to adapt more effectively to local market needs. It also allows them to position their operations closer to Western clients, offering faster response times and localised customer service – a competitive advantage that strengthens market penetration.

5. Reputation and global branding

Finally, expanding to Europe is a powerful signal of quality and credibility. Setting up a regulated and compliant entity within the EU enhances international brand recognition and demonstrates a long-term strategic vision. For many Chinese technology firms, achieving “Made in Europe” or “EU-compliant” status is a significant milestone in building trust among Western consumers and institutional clients.

Europe’s transparent legal environment, high ethical standards and culture of innovation provide the perfect platform for Chinese tech companies to enhance their global reputation while contributing to technological progress on both continents.

At Regulated United Europe (RUE), we support Chinese technology companies and entrepreneurs throughout their European expansion, including company registration, licensing, GDPR compliance, tax structuring and residence permits for key personnel. Our experts ensure that each project meets EU legal standards while maximising operational flexibility and market reach.

By selecting the optimal structure and jurisdiction, Chinese innovators can securely establish their European base, gaining access to new clients and positioning themselves at the heart of global technological advancement.

Green Energy and Environmental Technologies

Sustainability and environmental innovation have become central to Europe’s long-term development agenda, and Chinese companies are increasingly aligning with this vision by investing in the EU’s green energy and environmental technology sectors. As both regions commit to achieving carbon neutrality by mid-century, cooperation between China and Europe in renewable energy, electric mobility, and sustainable manufacturing is intensifying significantly.

1. Shared Sustainability Goals and Policy Alignment

Both China and the European Union are global leaders in renewable energy development. China accounts for more than one-third of the world’s renewable energy capacity, while the EU’s Green Deal aims to make Europe the first climate-neutral continent by 2050. These shared policy goals provide a solid basis for collaboration.

By expanding into Europe’s green technology sector, Chinese companies can participate directly in this transformation by supplying the expertise, technology and capital needed to support the EU’s sustainability objectives. European governments have introduced significant incentives for clean energy investment, ranging from solar and wind projects to hydrogen, waste management, and battery production, thereby creating ideal conditions for new market entrants.

2. Europe’s demand for clean technologies

Europe’s demand for clean and efficient energy solutions continues to grow rapidly. The EU’s Renewable Energy Directive aims to increase the share of renewable energy to at least 45% by 2030, backed by billions of euros in public and private investment. This policy framework creates significant opportunities for companies specialising in solar panels, wind turbines, electric vehicles (EVs), battery production and carbon capture technologies.

Many Chinese enterprises lead the way in production efficiency and renewable innovation, and they are seizing this opportunity. For example, major Chinese solar panel manufacturers have established assembly plants and logistics centres in Germany, Spain and Hungary to take advantage of proximity to clients and reduced shipping costs. Meanwhile, Chinese battery and EV component producers are building gigafactories in Poland and the Czech Republic to support Europe’s growing electric mobility ecosystem.

These projects create local jobs and facilitate technology transfer, demonstrating how Chinese and European industries can complement one another. China provides large-scale manufacturing and innovation capacity, while Europe offers advanced regulatory frameworks, stable infrastructure, and long-term market demand.

3. Strategic advantages for Chinese investors

Establishing operations in the EU offers Chinese clean-tech companies multiple strategic advantages:

• Market access and tariff reduction: By producing or assembling within the EU, Chinese firms can avoid trade barriers and benefit from the free movement of goods across its 27 member states.
• Brand credibility: Operating under EU environmental and safety standards can enhance a brand’s global image. ‘Made in Europe’ certification is often seen as a mark of quality and compliance.
• Proximity to end users: By locating production facilities closer to European utilities, construction firms and automotive manufacturers, supply chains are shortened and delivery efficiency is improved.
• Access to Funding and Partnerships: EU governments and institutions provide financial support in the form of grants, subsidies and green investment programmes, which are open to local entities established within the EU.

Many Chinese investors are also now diversifying into circular economy projects, energy storage systems, smart grids and bioenergy solutions, reflecting the EU’s comprehensive approach to sustainability.

4. R&D collaboration and innovation hubs

Europe’s scientific and research capacity attracts many Chinese environmental innovators. Many EU countries, including Germany, Denmark, Sweden and the Netherlands, are leaders in clean technology patents, sustainable engineering and renewable innovation. Chinese companies expanding into these markets can collaborate with local universities and research institutions to develop next-generation energy solutions.

By establishing joint ventures or R&D centres, Chinese firms can access Europe’s knowledge base while contributing their own manufacturing and technical expertise. This synergy accelerates product development and supports both regions’ transition to greener economies.

5. Regulatory and licensing support from RUE

Navigating Europe’s environmental and energy regulations can be challenging, particularly for companies entering the EU market for the first time. This is where Regulated United Europe (RUE) provides essential support. Our team assists clients with:

• legal structuring and company incorporation within suitable EU jurisdictions;
• licensing procedures for renewable energy and environmental projects;
• compliance with EU environmental, safety and sustainability standards;
• assistance with local partnerships, tenders and grant applications;
• residence permits and work authorisations for Chinese management and technical staff.

We have successfully helped many clients set up renewable energy subsidiaries, green tech start-ups and sustainability-focused investment structures across the EU. With our guidance, Chinese investors can enter the European market with confidence, safe in the knowledge that their projects will meet all technical and legal requirements while taking full advantage of available incentives.

6. A Partnership for a Greener Future

Europe’s transition to clean energy is accelerating, and Chinese companies have the expertise and capacity to play a pivotal role in it. By expanding into the EU, they can participate directly in one of the most promising sectors of the global economy, contributing to climate goals, driving technological progress and strengthening economic cooperation between two of the world’s largest markets.

At RUE, we view each successful green technology project as a step towards a more sustainable global future. We ensure that this process – from planning and legal setup to licensing and long-term compliance – is managed professionally, transparently and efficiently.

Manufacturing, industrial components and logistics

Manufacturing and logistics remain two of the strongest pillars of Chinese business expansion into Europe. As global supply chains evolve, many Chinese manufacturers are moving closer to their end markets by investing in production, assembly, and distribution facilities within the EU. This strategic shift is establishing Europe as a vital hub for Chinese industrial and supply chain operations, serving not only European consumers, but also strengthening global competitiveness and resilience.

1. Nearshoring for market proximity and supply chain stability

Disruptions caused by the global pandemic and shifts in international trade policy have accelerated the ‘nearshoring’ trend, whereby companies relocate part of their manufacturing closer to their target markets. For Chinese firms, setting up production facilities in the EU helps minimise dependency on long-distance shipping, reduce transportation costs, and protect against trade uncertainties.

Europe offers a strategically integrated supply chain network that connects industrial hubs via advanced logistics systems, rail links and seaports. The China–Europe Railway Express, which now connects over 100 Chinese cities with more than 200 European destinations, has significantly reduced transit times between Asia and Europe, enabling Chinese companies to supply parts and products more quickly and at a lower cost.

By setting up assembly or production centres in Europe, Chinese manufacturers gain direct access to the EU’s single market of 450 million people, ensuring smoother distribution and faster delivery to clients across Western, Central and Northern Europe.

2. Strategic investment destinations in Europe

Central and Eastern Europe have become particularly attractive destinations for Chinese industrial investors. Countries such as Hungary, Poland, Slovakia and the Czech Republic offer advantages including lower labour costs, a skilled industrial workforce and well-developed infrastructure supported by EU funding.

For instance:

• Hungary has emerged as a major destination for Chinese manufacturing investment, hosting large-scale projects in battery production and automotive components.
• Poland, meanwhile, is home to several Chinese-owned electronics and machinery assembly plants, benefiting from its geographic position as a logistics hub between Western Europe and the Baltic states.
• Germany, Europe’s largest economy, remains a popular location for high-tech manufacturing and engineering partnerships with well-established European brands.

Meanwhile, Western Europe continues to attract investment in high-value manufacturing and robotics, particularly in France, the Netherlands, and Italy, where clusters of precision engineering and innovation create ideal conditions for joint ventures and advanced production facilities.

3. Alignment with European standards and quality perception

By manufacturing or assembling products within the EU, Chinese companies can access Europe’s strict industrial standards and certification systems. Compliance with these standards, including CE marking, ISO certifications and environmental norms, enhances brand credibility and facilitates exports to other developed markets, such as North America and Japan.

Manufacturing within the EU also enables companies to label their products as ‘Made in Europe’, a designation that carries significant reputational value. This reassures European customers regarding quality, reliability and ethical production, helping Chinese companies to overcome common barriers to market entry related to perception and trust.

4. Logistics, expansion and distribution hubs

The logistics sector is another area in which Chinese companies are expanding rapidly across Europe. Driven by the surge in e-commerce, online retail and industrial trade, many Chinese firms are setting up warehouses, distribution centres and fulfilment hubs near major European ports and transport corridors.

Key logistics hubs include:

• Rotterdam (the Netherlands) and Antwerp (Belgium), which are Europe’s busiest ports for Chinese goods and are therefore ideal for import and export operations.
• Duisburg (Germany) is a major inland logistics hub connected to the China–Europe railway network.
• Hamburg and Gdansk are critical maritime entry points for northern and eastern Europe.

These logistics centres enable Chinese enterprises to store, process and deliver goods efficiently throughout the EU, thereby reducing lead times and improving customer service.

5. The Role of Automation and Smart Manufacturing

Another reason why Chinese industrial companies are investing in Europe is the opportunity to participate in the continent’s Industry 4.0 revolution, which involves integrating automation, robotics and artificial intelligence into manufacturing processes.
Europe’s advanced industrial ecosystem supports high-tech production methods that emphasise efficiency, sustainability and digitalisation.

Chinese companies are setting up joint innovation centres and smart manufacturing labs in partnership with European firms to adopt these technologies. This cooperation enhances productivity and creates stronger alignment between Chinese manufacturing expertise and European technological innovation.

6. RUE’s support for manufacturing and logistics companies

At Regulated United Europe (RUE), we support Chinese manufacturing and logistics companies in setting up and expanding their European operations. Our services include:

• Advising on the most suitable EU jurisdictions for industrial investment and company registration
• Managing incorporation procedures, permits, and legal compliance with local industrial standards
• Assisting with property acquisition or lease agreements for production and storage facilities
• Handling VAT registration, tax structuring, and accounting setup for EU operations
• Supporting residence permits, visas, and employment registrations for key Chinese management and technical staff

RUE also provides ongoing compliance monitoring, ensuring that your European subsidiary operates fully within local labour, safety, and environmental regulations.

RUE also provides ongoing compliance monitoring to ensure that your European subsidiary operates fully within local labour, safety and environmental regulations. Our multilingual team has successfully guided numerous Chinese companies in setting up production and logistics bases across the EU, from Poland and Hungary to the Netherlands and Germany.

7. Strengthening the Bridge Between China and Europe

Expanding into Europe is not just about lowering costs or meeting regulatory requirements for Chinese manufacturers and logistics providers – it’s about building a long-term presence in one of the world’s most stable, technologically advanced and reputation-driven markets.

With RUE’s professional guidance, Chinese investors can establish a confident foothold in the European industrial landscape, gaining access to a vast consumer base, advanced technologies and a business environment that values quality, sustainability and innovation.

At Regulated United Europe, we do more than assist with registration – we build the strategic bridge between China’s manufacturing excellence and Europe’s industrial opportunity, ensuring every project we support is positioned for success, growth and long-term impact.

Finance, Investment, and Fintech

As the global financial landscape shifts towards digitalisation, transparency, and cross-border integration, Europe has emerged as a highly attractive destination for Chinese investors, financial institutions, and fintech innovators. The continent’s well-regulated financial ecosystem, stable banking environment and progressive digital finance policies create a favourable setting for traditional and technology-driven investment alike.

In recent years, Chinese companies have increasingly sought to establish financial entities, investment firms, and fintech operations within the European Union (EU) to diversify their portfolios, access new clients, and participate in one of the world’s most trusted and innovation-oriented financial markets.

1. Europe’s Stable and Transparent Financial Framework

One of the primary reasons Chinese financial firms are expanding into Europe is the credibility and security of the EU’s regulatory system. Its financial markets are governed by some of the world’s most comprehensive frameworks, including the Markets in Financial Instruments Directive (MiFID II), the Markets in Crypto-Assets Regulation (MiCA) and the Digital Operational Resilience Act (DORA).

These regulations ensure transparency, investor protection, and technological security – elements that are increasingly important to international investors seeking trust and longevity. Setting up a licensed financial or fintech entity in the EU automatically improves a company’s reputation and opens the door to partnerships with institutional and private clients across the European Economic Area.

For Chinese investors, operating under EU supervision demonstrates compliance with globally recognised standards – a crucial advantage when dealing with clients, counterparties or regulators worldwide.

2. Strategic access to the European and global market

The European Union is one of the world’s largest financial markets, comprising 27 countries with integrated banking systems and harmonised investment regulations. Through a single EU licence – such as an investment firm licence, electronic money institution (EMI) licence, or crypto-asset service provider (CASP) licence – Chinese companies can legally operate and offer services across all EU member states under the principle of ‘passporting’.

This provides enormous operational efficiency: once authorised in one EU country, the firm can offer its financial or fintech services throughout Europe without needing multiple local licences. This structure enables Chinese companies to quickly and cost-effectively reach a large, diversified client base.

3. The Rise of Fintech and Digital Innovation

Europe has become a hub for fintech innovation, hosting thousands of start-ups and established companies specialising in payment services, blockchain, crypto-assets, digital banking and wealth management.

Cities such as Vilnius, Dublin, Luxembourg and Amsterdam have established themselves as European fintech hubs, offering robust regulatory oversight alongside a favourable business environment. In particular:

• Lithuania has become a popular destination for fintech licensing, boasting one of the fastest-growing electronic money and payment institution sectors in the EU.
• Meanwhile, Luxembourg and Ireland attract asset managers and fund structures thanks to their robust regulatory systems and favourable tax regimes.
• Malta has built a solid reputation for crypto and blockchain regulation by aligning with EU standards early on under MiCA.

Chinese fintech companies – including those specialising in digital payments, remittance solutions, blockchain infrastructure, and investment technology – are increasingly establishing subsidiaries in these countries in order to access the European market and demonstrate compliance with global regulatory norms.

4. Strengthening Global Credibility and Access to Capital

By setting up operations in the EU, Chinese investors gain a strategic gateway to international capital markets. Europe’s financial centres, such as London, Frankfurt, Paris and Luxembourg, are among the world’s leading hubs for fundraising, wealth management and institutional investment.

Having a licensed entity in Europe enhances credibility when raising capital, attracting foreign partners, or managing global assets. It also provides access to EU funding programmes, investment funds and sustainable finance initiatives that support innovation and the green transition – areas that closely align with China’s own economic direction.

For Chinese fintech companies, this move supports diversification away from Asia-centric ecosystems and provides long-term stability under the EU’s rule-based structure.

5. How RUE Supports Financial and Fintech Expansion

At Regulated United Europe (RUE), we specialise in helping Chinese and international clients to enter the regulated financial and fintech sectors in the EU. Our dedicated legal, regulatory and compliance experts offer end-to-end support, including:

• Selection of the most suitable EU jurisdiction (e.g. Lithuania, Malta, Cyprus or Ireland) for financial licensing and operations
• Preparation of complete licensing applications under MiFID II, MiCA, DORA or EMI frameworks
• Corporate structuring and tax optimisation for financial entities
• AML/KYC policy design and internal compliance setup
• Legal representation and communication with local regulatory authorities
• Assistance with residence permits and relocation for directors, shareholders and key personnel

RUE has successfully assisted multiple clients – including fintech start-ups, investment funds and digital payment companies – in obtaining EU financial licences and establishing fully compliant European entities.

RUE has successfully assisted multiple clients, including fintech start-ups, investment funds and digital payment companies, in obtaining EU financial licences and establishing fully compliant European entities. Our team ensures that every project meets the highest regulatory standards while remaining efficient, transparent and strategically positioned for growth.

6. A Foundation for Long-Term Success

By expanding into Europe’s regulated financial environment, Chinese investors and fintech companies gain access to capital and clients, as well as long-term institutional credibility. The EU’s commitment to financial stability, technological advancement and legal clarity makes it a natural partner for global investors who value security and innovation alike.

At Regulated United Europe, we transform ambition into structure, guiding each client through the complex yet rewarding process of establishing a compliant, respected and internationally successful European financial presence.

Real Estate and Hospitality

The European real estate and hospitality markets remain highly attractive to Chinese investors seeking stability, asset diversification and residency opportunities. With its mature property laws, transparent ownership systems and strong, tourism-driven economies, Europe offers a safe and profitable environment for individual and corporate investors from China alike.

1. Real estate as a safe and tangible investment

Chinese investors traditionally favour real estate as a cornerstone of their global portfolios, valuing it as a secure, tangible and inflation-resistant asset. Europe, in particular, offers a real estate environment based on long-term stability and clear legal protections for ownership.

Unlike some other global markets, European property systems are highly regulated and transparent, ensuring that ownership titles are fully protected and transactions are governed by robust legal frameworks. This makes Europe a trusted destination for investors seeking to safeguard capital and diversify assets across reliable jurisdictions.

Many Chinese investors view real estate purchases as a means of achieving residence and family security, as well as a financial decision. Countries such as Portugal, Greece and Spain have successfully linked property investment with residence permits through their Golden Visa programmes, making the process legally efficient and strategically beneficial.

2. Strong and stable property markets

Over the past decade, European real estate has shown consistent growth in both capital appreciation and rental yields. Cities such as Lisbon, Madrid, Athens and Valletta have experienced high demand from international investors, fuelled by substantial tourist numbers, the influx of digital nomads and sustainable urban development.

Even amid global market fluctuations, European real estate has remained resilient, with property values continuing to rise in many regions. For instance:

• Portugal’s housing market has grown by an average of 8–10% per year since 2019, thanks to tourism, foreign investment, and limited supply.
• Greece has experienced one of the strongest post-pandemic recoveries in Europe, with foreign investors accounting for almost 70% of all property transactions linked to residence permits in 2024.
• Spain remains a top destination for buyers looking for a new lifestyle, with steady growth in both the residential and short-term rental sectors, particularly in coastal and urban areas.

These trends offer Chinese investors long-term value, stable rental income and the flexibility to manage or expand their portfolios across multiple EU countries.

3. The Growing Role of Hospitality and Tourism Investment

Europe remains the world’s most visited region, welcoming over 600 million international tourists each year. The hospitality industry plays a pivotal role in attracting Chinese investment. Following a strong recovery from the pandemic, there has been a significant increase in demand for modern hotels, serviced apartments, eco-resorts and cultural tourism projects.

Chinese investors are increasingly participating in hospitality developments, either by acquiring existing hotel assets, co-developing new facilities or investing through real estate funds. Popular destinations for such investments include Spain, Portugal, France, Italy and Croatia, where strong occupancy rates and revenue potential are consistently driven by tourism.

Furthermore, many Chinese investors view the hospitality sector as a strategic long-term investment opportunity that combines real estate value with stable operational income and brand visibility across Europe.

4. Strategic motivations for Chinese investors

The reasons Chinese investors are expanding into Europe’s real estate and hospitality sectors are both practical and strategic.

• Capital security and euro stability: The euro remains one of the world’s most stable currencies, offering long-term capital protection.
• Residency and mobility: Investment-based residence programmes (Golden Visas) provide legal residence, Schengen travel freedom and the potential to obtain citizenship after several years.
• Portfolio diversification: Real estate enables investors to balance high-growth assets in China with stable, long-term assets in Europe.
• Generational planning: Many investors purchase properties for family use, such as holiday homes, residences for their children while they study, or legacy assets.
• Integration and lifestyle: Living in Europe provides access to a peaceful environment, excellent healthcare and educational opportunities for family members.

5. Regulatory compliance and support from RUE

At Regulated United Europe (RUE), we provide Chinese investors with full legal and administrative support when entering the European real estate and hospitality sectors. Our expertise covers:

• Property acquisition and due diligence to ensure clear title and legal compliance
• Company formation and tax optimisation for investment holding structures
• Golden Visa and residence-by-investment applications covering Portugal, Greece, Spain, Malta and other jurisdictions
• Legal representation during purchase transactions, contract signing and registration
• Ongoing asset management and reporting for rental or hospitality operations

Our multilingual team works closely with trusted legal and notarial partners in each jurisdiction to ensure that every transaction is transparent, compliant and structured to maximise both security and return on investment.

Our multilingual team collaborates closely with trusted legal and notarial partners in each jurisdiction to ensure every transaction is transparent and compliant, and structured to maximise security and return on investment.

6. Sustainable and Luxury Real Estate Trends

Another factor driving Chinese investment in Europe is the continent’s growing demand for sustainable and luxury real estate. From energy-efficient developments in Northern Europe to eco-tourism projects in Southern Europe, the market is increasingly focused on ESG (Environmental, Social and Governance) principles.

Chinese investors are responding to these trends by funding green-certified projects, smart buildings, and sustainable resorts, thereby aligning with Europe’s green transition goals while appealing to high-end clientele. This shift also helps investors to future-proof their portfolios against evolving regulatory and environmental standards.

7. Long-term partnership with RUE

At RUE, we understand that buying property or investing in the hospitality industry is more than just a financial transaction – it’s a strategic decision that involves family, business and future planning. We have successfully helped many Chinese investors acquire real estate, obtain residence permits and develop commercial projects across Europe.

We take a comprehensive and transparent approach: we handle legal due diligence, programme eligibility, banking coordination and post-investment compliance. This allows our clients to focus on growing their European presence securely and efficiently.

Whether you are acquiring a single residence, developing a hotel or building a multi-country property portfolio, RUE is your trusted European partner, providing expert legal guidance, regulatory assurance and ongoing support throughout your investment journey.

Healthcare, biotechnology and education

In recent years, Chinese investment in healthcare, biotechnology and education across Europe has grown steadily, reflecting a broader shift towards sustainable, innovative and socially impactful business models. These sectors offer strong financial potential and align with global priorities in health, science, and human development – areas in which Europe is a world leader.

For Chinese entrepreneurs and investors, Europe’s healthcare and education industries represent long-term strategic opportunities, combining research excellence and strong intellectual property protection with social trust, stable regulation, and high demand.

1. Healthcare and Biotechnology: A Hub for Innovation and Trust

Europe’s healthcare and biotech sectors are among the most advanced in the world. They are supported by government investment, world-class universities, and international collaboration. The European pharmaceutical and biotech market is valued at over €300 billion, with Germany, Switzerland, France and the Netherlands leading the way in terms of innovation and production. Chinese investors are increasingly seeking to participate in this ecosystem, not only through mergers and acquisitions, but also through research and development (R&D) partnerships, joint ventures, and technology licensing. Europe’s regulatory environment, led by the European Medicines Agency (EMA), provides a transparent and predictable framework for product approval, clinical trials and intellectual property protection.

By investing in or establishing European biotech entities, Chinese companies can:

• Access advanced research infrastructure and highly qualified scientific talent
• Participate in EU-funded innovation programmes such as Horizon Europe
• Gain credibility through compliance with EU and global health regulations
• Strengthen export potential by manufacturing under EU-certified conditions

Chinese investors have also shown a growing interest in the production of medical devices, digital health platforms and the distribution of pharmaceuticals – sectors driven by Europe’s ageing population and the ongoing modernisation of healthcare.

2. Opportunities in medical infrastructure and private healthcare

Beyond R&D, Chinese investors are exploring opportunities in private healthcare services, including specialised clinics, rehabilitation centres and elder care facilities. Germany, Spain and Portugal, for example, have experienced significant demand for modern healthcare facilities catering to both local and international patients. The European healthcare system’s emphasis on quality and accessibility creates an attractive environment for investors seeking long-term stability rather than speculative returns.

By forming partnerships or making acquisitions, Chinese investors can contribute to expanding Europe’s private healthcare capacity. They can introduce technology, financing and management expertise, while benefiting from predictable regulatory oversight and growing patient demand.

3. Education: A long-term strategic investment

Education remains a cornerstone of Europe’s international attractiveness, and a sector in which Chinese investors have found financial and social value. Europe is home to many of the world’s top universities, including Oxford and Cambridge, ETH Zurich and the Sorbonne, and offers a wide network of international schools and vocational institutions. The EU’s focus on multilingualism, cultural diversity, and innovation-driven learning closely aligns with the priorities of forward-thinking Chinese families.

Investors from China are increasingly involved in:

• establishing international schools in EU countries with large expatriate and international communities;
• investing in private universities or training institutions, often in cooperation with European educational authorities;
• developing student housing and campus infrastructure projects; and
• launching cultural exchange and language centres to support cross-border cooperation and educational diplomacy.

These initiatives benefit from Europe’s focus on educational quality, student welfare and accreditation systems that ensure a good reputation and trust in the long term.

4. Strategic reasons for expansion into these sectors

The motivations behind Chinese companies entering Europe’s healthcare, biotech and education industries include:

• Stability and credibility: Europe offers a safe regulatory environment and strong institutional credibility, which are essential for sectors that require trust and oversight.
• Research collaboration: Access to world-leading universities, laboratories and public funding for scientific and educational projects.
• Growing demand: Europe’s ageing population and focus on lifelong learning create a steady, long-term market demand.
• Innovation and ESG alignment: These industries are fully aligned with Europe’s sustainability and social impact goals, which is an increasingly important factor for investors and regulators.
• Global branding: Operating within the EU enhances brand reputation and global partnerships.

5. Support for healthcare, biotech and education ventures

At Regulated United Europe (RUE), we provide expert assistance to Chinese investors and entrepreneurs entering Europe’s highly regulated healthcare and education sectors. Our legal and corporate specialists help clients navigate complex compliance frameworks, ensuring their projects are established securely and efficiently.

Our services include:

• Advisory on market entry strategies and selection of optimal EU jurisdictions;
• Incorporation and licensing for healthcare and biotechnology companies;
• Legal support for acquisitions, R&D partnerships or joint ventures;
• Compliance with EU medical, pharmaceutical and education standards;
• assistance in obtaining residence permits and visas for executives, researchers and educators;
• Ongoing corporate and tax compliance services for long-term operations.

We have successfully helped clients establish research partnerships, educational centres and medical investment structures in several EU member states, ensuring they align with local and EU regulatory frameworks.

6. Investing in Europe’s knowledge and wellbeing future

By investing in Europe’s healthcare, biotechnology and education sectors, Chinese investors are entering profitable markets and contributing to fields that define the future of human development. These industries represent Europe’s core values of innovation, trust and social responsibility. For forward-thinking Chinese entrepreneurs, participating in these sectors offers tangible and intangible rewards, such as financial stability, global recognition, and the chance to have a positive impact on society.

At RUE, we are proud to support this new era of partnership between China and Europe, based on shared innovation, sustainable growth and a commitment to excellence. Our mission is to ensure that every project we support is built on a foundation of transparency, compliance and strategic success.

Crypto, blockchain and digital asset services

Over the past few years, Europe has emerged as one of the most attractive global destinations for companies operating in the virtual assets and blockchain sectors. With the implementation of the Markets in Crypto-Assets Regulation (MiCA) and the Virtual Asset Service Provider (VASP) framework in several EU member states, the European Union now offers the world’s most unified and forward-looking crypto regulatory environment.

For Chinese entrepreneurs and investors active in the digital asset industry, this represents a significant opportunity to establish a regulated, transparent and trusted presence in a region that values innovation and compliance.

1. Why Chinese Crypto Companies Are Expanding to Europe

Following China’s tightening of regulations on domestic crypto operations in previous years, many blockchain innovators and fintech entrepreneurs began exploring international jurisdictions for their digital asset ventures. The European Union quickly became one of the preferred destinations, offering legal clarity, financial stability, and global credibility. Unlike the fragmented or restrictive regulatory systems found in other regions, the EU has developed a comprehensive framework for digital assets that provides licensed operators with both certainty and legitimacy. By obtaining a VASP or MiCA licence in an EU country, Chinese crypto companies can lawfully operate exchange platforms, wallet services, token issuance and other blockchain-based activities across the entire European Economic Area (EEA).

2. The transition from VASP to MiCA licensing

Prior to the introduction of MiCA, several EU member states – including Lithuania, Estonia, Malta and Ireland – implemented national VASP (virtual asset service provider) regimes. These frameworks enabled crypto exchanges, wallet providers and token platforms to register with local financial authorities and operate legally within national borders. Now, with the full implementation of MiCA (Regulation (EU) 2023/1114), the EU has unified these national systems into a single, EU-wide licensing model. MiCA establishes consistent rules for crypto-asset service providers (CASPs) and issuers of digital assets across all member states. Once licensed in one EU country, a company can offer its services throughout the entire Union, creating an integrated European crypto market.

This harmonisation is a key reason why Chinese firms are choosing Europe as their base of operations. MiCA offers long-term legal predictability, investor protection and operational transparency – qualities that are becoming increasingly important in today’s ever-changing global crypto landscape.

3. Why Europe is preferred over other regions

Europe’s appeal lies not only in its regulation, but also in its balanced approach of fostering innovation while maintaining strong compliance standards. Key advantages for Chinese crypto and blockchain companies include:

• Regulatory clarity: MiCA clearly defines all categories of crypto assets and sets unified requirements for registration, risk management and transparency.
• Access to a single market: A single MiCA licence enables operations across the 27 EU countries, significantly expanding the client base.
• Reputation and credibility: Operating under EU regulation signals reliability and integrity to partners, investors and users worldwide.
  Banking and fiat integration: EU-licensed crypto entities benefit from better relationships with banks and payment institutions thanks to their recognised legal status.
• Innovation Ecosystem: Europe supports blockchain innovation through initiatives such as the EU Blockchain Observatory and Forum, as well as providing public funding for digital finance R&D.

Many Chinese founders and investors seek to balance innovation freedom with regulatory legitimacy, and relocating their digital finance operations to the EU can provide this, ensuring long-term growth and international trust.

4. Popular jurisdictions for crypto licensing

Several EU countries have become leading destinations for crypto and blockchain licensing:

• Lithuania: One of Europe’s fastest-growing fintech and crypto hubs, offering efficient licensing, low operational costs and access to the EU market.
• Malta, known as the “Blockchain Island”, provides a robust legal framework aligned with MiCA principles and a strong regulatory authority (MFSA).
• Estonia: An early adopter of VASP licensing with advanced digital infrastructure and a transparent business environment.
  Ireland and Luxembourg are favoured by institutional and fintech investors for their regulatory credibility and well-established financial ecosystems.

These jurisdictions provide efficient licensing processes and strong infrastructure for compliance, banking and corporate operations.

5. RUE’s expertise in crypto and MiCA licensing

At Regulated United Europe (RUE), we specialise in assisting Chinese and international clients with VASP and MiCA licensing across multiple EU jurisdictions. Our legal and regulatory experts specialise in:

• advising on the most suitable EU country for licensing and operations;
• preparing and submitting complete MiCA/CASP licence applications;
• structuring the company, drafting AML/CFT policies and designing governance frameworks.
• ensuring compliance with DORA (Digital Operational Resilience Act) and cybersecurity standards.
• assisting with bank account setup, tax structuring and staffing requirements.
• Providing ongoing legal support, regulatory reporting and risk management.

Thanks to our deep understanding of the EU regulatory ecosystem, we enable our clients to achieve full compliance while maintaining flexibility and operational efficiency. We have successfully guided numerous crypto projects, exchanges and blockchain companies from Asia, including China and Hong Kong, through their EU licensing and launch processes.

6. Europe: A Gateway to Regulated Digital Growth

The introduction of MiCA marks a new chapter in the global digital economy, with Europe at its heart. For Chinese crypto companies seeking to operate transparently and expand internationally, the EU offers the most stable and reputable regulatory framework available.

By obtaining an EU licence, these companies can secure legal access to the European market and elevate their international reputation as regulated, trustworthy players in the financial technology sector.

At Regulated United Europe, we ensure that each client’s journey towards EU crypto licensing is efficient, compliant and strategically planned. Whether you are applying for VASP registration, transitioning to a MiCA licence or seeking a DORA-compliant operational setup, our experts will guide you through every step with precision, professionalism and complete confidentiality.
For forward-thinking Chinese innovators, Europe is more than just a new market — it is the gateway to achieving global legitimacy in digital finance. With RUE as your trusted partner, your crypto business will be fully aligned with the future of regulated digital assets in the European Union.

Conclusion: Europe – the strategic gateway for China’s global expansion.

Today, Europe stands as one of the most dynamic, stable and opportunity-rich regions for Chinese investors and entrepreneurs seeking to expand globally. Across every major sector – from technology and green energy to manufacturing, finance, real estate, education, and digital assets – the European Union offers a combination of legal transparency, economic reliability, and long-term growth potential that few other regions can match.

For Chinese businesses, establishing a European presence means much more than just accessing the market. It represents entry into a rules-based, innovation-driven environment where quality, compliance and sustainability define success. The EU’s integrated single market, which has a population of over 450 million, is supported by strong infrastructure and modern digital ecosystems. This allows investors to grow their businesses strategically and securely, while strengthening their global brand credibility.

Chinese companies are increasingly drawn to Europe, not only for its commercial opportunities, but also for its balanced approach to governance and innovation. Whether they are obtaining a MiCA crypto licence, setting up a renewable energy venture, opening a manufacturing hub in Central Europe or investing in education and healthcare, Chinese companies find that the EU offers a level of institutional trust and operational stability that enhances every aspect of business expansion.

At Regulated United Europe (RUE), we are proud to serve as a trusted bridge between China and Europe. Over the years, we have successfully helped many Chinese clients, ranging from private investors and family offices to corporate groups and fintech start-ups, to enter and thrive in the European market. We combine deep legal expertise with practical business insight to allow our clients to navigate complex regulations with confidence and efficiency.

Our multidisciplinary team provides comprehensive support at every stage of your European journey.

• Strategic advisory on choosing the optimal country and structure for your investment;
• Company formation, licensing and regulatory compliance across all EU sectors;
• Assistance with VASP and MiCA licensing, DORA alignment and fintech structuring;
• Support with residence permits and relocation for executives and families.
• Long-term corporate, tax and legal maintenance for ongoing operations.

We believe that every client deserves a personalised approach that takes into account their unique goals, business model and long-term vision. Whether you are entering Europe for innovation, diversification, or stability, RUE will ensure your expansion is successful and sustainable.

Europe is not just a destination – it is a foundation for global growth, trust, and opportunity. With its reputation for innovation, education and ethical governance, the European Union continues to attract forward-thinking Chinese investors who value stability, credibility and international reach.

At Regulated United Europe, we are ready and waiting to guide you through every stage of the process, providing professional, transparent and strategic support every step of the way. Our mission is to turn your ambitions into tangible success, ensuring your expansion into Europe is smooth, compliant and future-proof.