Establishing a Licensed Fintech in Lithuania: From Vision to European Market Entry

When the founders of Beijing-based fintech startup SkyBridge Pay first met with RUE’s legal team, they were full of ambition – and frustration.
They had a strong idea: a payment platform that could simplify transactions between European buyers and Chinese suppliers. They already had the technology, a small client base in Asia and investors ready to fund expansion. However, they lacked a clear path into the European Union, where financial services are tightly regulated and complex to navigate.

For months, the founders had explored options independently – Malta, Ireland and Luxembourg all seemed promising at first, but the more research they did, the more overwhelming it became. Licensing requirements, AML regulations, fit-and-proper tests, capital thresholds… it was an endless maze. That’s when they turned to RUE, hoping to find a partner who could open the door to Europe, not just a consultant.

Finding the Right Gateway to Europe

Our first meeting took place via video call – the RUE legal team in Vilnius and the founders in Shenzhen. They shared their vision of connecting European businesses with Chinese suppliers through a seamless payment infrastructure.

RUE’s first task was to guide them through Europe’s licensing landscape. We compared multiple jurisdictions side by side, outlining the pros and cons:

• Ireland is reputable but expensive and slow to license.
• Cyprus is fast, but not ideal for a fintech reputation.
• Lithuania is efficient and tech-oriented, and is home to over 250 licensed fintechs.

Once we had explained the benefits of Lithuania’s Payment Institution (PI) licence and its EU passporting rights, the decision was clear. ‘This is our entry point,’ said one of the founders. Within a week, we began the incorporation process.

From incorporation to compliance

RUE’s corporate team registered SkyBridge Europe UAB – the company’s Lithuanian entity – handling everything from drafting the articles of association to opening a safeguarded bank account.
However, incorporation was only the first step. The real challenge was convincing the Bank of Lithuania that this new company was serious, compliant and ready for the European market.

Our legal experts built a full licensing application from scratch. We prepared:

• A three-year business plan showing realistic financial forecasts;
•  a detailed risk management framework addressing operational and cybersecurity risks;
• AML and KYC manuals that met the strict standards of the EU’s 5^(th) Anti-Money Laundering Directive;
• We also created transaction monitoring policies and flowcharts that explain how payments will be processed, verified and reported.

RUE’s compliance specialists translated the company’s business logic into regulator-friendly language, converting technical fintech jargon into clearly documented, auditable procedures.

Assembling the local team:

Lithuanian law requires every licensed financial institution to have local management and a qualified compliance officer.
Through RUE’s recruitment network, we introduced SkyBridge Pay to a local professional with previous experience as a compliance manager at a major EU payment firm.

Together, we established a governance structure that met the regulator’s standards, ensuring that the company was not just a paper entity but a fully operational, EU-based institution with local oversight.

The Waiting Game

Submitting the application was just the beginning.
The Bank of Lithuania, known for its meticulous review process, sent a list of follow-up questions – dozens of them – covering everything from the company’s IT architecture to its data protection mechanisms.

RUE coordinated every response. First, our lawyers translated the questions into Chinese for the founders, and then they crafted precise, compliant answers in English for the regulator. Each exchange brought the project closer to completion.

After five months of review, RUE received the call we had all been waiting for:

‘The licence has been approved.’

The team in Shenzhen cheered. Although it was midnight, they stayed up celebrating and sent photos of champagne bottles and their laptops glowing with the email confirmation. SkyBridge Pay had officially become a licensed Payment Institution in the European Union.

Beyond Licensing: Growing a European Fintech

The next phase began immediately. RUE continued to guide the company through the post-licence phase.

This involved registering with the European Banking Authority (EBA) and drafting legal agreements for clients and payment partners.
– providing ongoing compliance monitoring, AML training and risk reviews.

Within the first year, SkyBridge Pay processed over €150 million in cross-border transactions, primarily between European importers and Chinese manufacturers. By the second year, they had expanded to Germany, Spain and the Netherlands using the EU passporting mechanism, all under RUE’s supervision.

The outcome:

Today, SkyBridge Pay operates smoothly across multiple EU countries, serving hundreds of merchants and e-commerce platforms. The company’s founders often refer to RUE not as their service provider, but as their ‘European co-pilot’.

As one of them later said:

‘Without RUE, we wouldn’t have known where to start. The EU market seemed impossible, but they showed us how to make it happen step by step.”

The Bigger Picture

This case study illustrates how RUE helps Chinese fintechs transform ambitious visions into regulated EU operations.
Through legal expertise, cultural understanding and strong connections with EU regulators, RUE did more than just secure a licence – they built a foundation for sustainable international growth.

Chinese e-commerce brand expanding into Germany: building a recognised European presence

When the founders of NovaTech Electronics, a successful Chinese manufacturer of smart home devices, approached RUE, they already had a loyal customer base in Asia. However, the success was bittersweet as European buyers were increasingly ordering their products through online platforms. The company was struggling with customs delays, slow shipping and limited customer service in Europe. Every return shipment took weeks to process, and every complaint damaged their brand’s reputation.

“We were growing,” one of the founders explained, “but at the same time, we were losing control. We needed to be closer to our customers – to show that we were not just a distant Chinese supplier, but a trusted European brand.”

That’s when NovaTech decided to contact RUE.

From registration to recognition:

During the initial consultation, RUE’s legal team in Vilnius carefully listened to the company’s objectives. They realised that what NovaTech wanted wasn’t merely a legal entity, but a genuine European identity. The RUE advisors therefore suggested going beyond basic incorporation and establishing a complete operational structure within the EU. This would involve setting up a real company with local management, warehousing, tax registration and brand protection – in other words, a foundation strong enough to support long-term growth.

After analysing different options, RUE recommended Germany as the ideal entry point. The country’s central location, reputation for reliability and vast consumer market made it the perfect choice for a company that wanted to be taken seriously. Within a few weeks, RUE’s corporate team had registered NovaTech Europe GmbH in Hamburg, a major logistics hub and one of Europe’s most important trade cities.

Overcoming the Regulatory Maze

For NovaTech, setting up in Germany was a major milestone – but the real work was only beginning. The EU market is subject to complex rules and strict consumer protection laws that can overwhelm even large corporations. RUE’s lawyers took charge of guiding the client through this new terrain, explaining each requirement in simple, actionable terms.

The process began with the essentials: tax and VAT registration with the German authorities, opening local bank accounts and ensuring compliance with import and customs regulations. Next came product-level compliance, ensuring that every device was properly CE marked, met the EU Low Voltage and EMC Directives, and complied with Germany’s strict environmental and safety standards.

RUE’s specialists helped NovaTech register with WEEE (Germany’s waste electrical equipment recycling system), which is a requirement for any company selling electronics within the EU. They also translated product labels and packaging into multiple languages, including German and French, to ensure that customers could clearly understand the features and usage of the products.

Protecting the brand and building trust

Meanwhile, RUE’s intellectual property lawyers filed an EU trademark registration with the European Union Intellectual Property Office (EUIPO) to protect NovaTech’s brand name and logo across all EU member states. This quickly proved its worth when, just months after the brand’s official launch in Europe, RUE discovered a reseller on an Italian e-commerce site using NovaTech’s name to sell counterfeit products. Thanks to the registered trademark, RUE was able to swiftly issue a legal notice and have the infringing listings taken down within two days.

This not only safeguarded NovaTech’s reputation, but also signalled that the company was now operating as a legitimate and protected European entity under EU law.

Establishing a local operation

RUE’s support went far beyond paperwork. We coordinated with logistics partners in Hamburg to secure a local warehouse, enabling NovaTech to ship products directly from within the EU. This drastically reduced delivery times, cut customs delays and improved the customer experience almost immediately.

To help the company manage its local affairs efficiently, RUE assisted in hiring an experienced, bilingual operations manager who could communicate seamlessly with the Chinese headquarters and European distributors. We also introduced NovaTech to a local accounting firm to handle VAT filings, payroll and financial reporting in accordance with German legislation.

Before launching the new website, RUE’s compliance department reviewed it and prepared the terms of service, privacy policy, and GDPR-compliant data protection notices. This ensured that the brand’s digital presence reflected the same level of professionalism as its physical operations.

Launching in Europe

When NovaTech Europe GmbH finally launched, it marked a turning point for the company. For the first time, products were shipped directly from a European warehouse and delivered to customers within two to three days instead of weeks. The website was available in English and German, accepted EU payment methods, and featured a dedicated customer support line.

The impact was immediate. Within months, sales in Europe had surged by almost 200%. Positive customer reviews appeared on major platforms, praising the fast delivery and reliable support. European distributors, who had previously been reluctant to engage with a non-EU company, now approached NovaTech directly to discuss retail partnerships. Even German tech magazines began featuring NovaTech’s products, hailing the brand as “a rising innovator in affordable smart home technology”.

A Partnership That Lasts

RUE’s relationship with NovaTech didn’t end at incorporation. We continued to provide ongoing legal support, ensuring the company remained compliant with German accounting standards, tax obligations and employment regulations. Whenever management had questions, from hiring local staff to exploring expansion into France, RUE remained their trusted advisor, offering bespoke legal and business solutions.

From a Distant Seller to a European Brand

Today, NovaTech is no longer just seen as a Chinese exporter. It is recognised as a European-based manufacturer with a local presence, trusted customer service and strong compliance credentials.

During a follow-up meeting, one of the company’s founders said:

“RUE didn’t just help us set up a company. They helped us earn Europe’s trust.”

What started as a struggle with logistics and distance has become a success story of transformation – proof that, with the right legal guidance, cultural understanding and a solid operational foundation, Chinese brands can not only enter Europe, but also establish themselves there.

Investment Migration through Company Formation in Portugal: A Family’s Path to European Residency and Business Growth

When Mr and Mrs Liu, an entrepreneurial couple from Shenzhen, contacted RUE, they weren’t just looking for a new investment opportunity – they were searching for a long-term plan for their family’s future. Their electronics trading business in China was thriving, but the couple wanted to secure European residency, create a secondary income stream and enable their children to study and live in Europe.

Having heard about various “Golden Visa” programmes online, they quickly became overwhelmed by contradictory information and uncertain legal procedures. “Every agency promised something different,” Mr Liu recalled. ‘We needed real legal guidance, not marketing talk.’

That’s when a trusted partner in Hong Kong recommended RUE.

The first step: Choosing the right jurisdiction

During their first video consultation, RUE’s legal advisors talked the Lius through the various residency-by-investment options available in Europe, including Spain, Greece, Malta and Portugal. Each option had its own advantages, but Portugal stood out as the most flexible, stable and family-friendly. Residency was offered in exchange for investment in real estate or business activity, and, most importantly, the Lius could maintain their residency even without living in Portugal full-time.

Having understood their priorities – safety, education for their children, and long-term EU mobility – RUE recommended setting up a Portuguese company to combine business and residency benefits under the Portugal Golden Visa programme. This approach would enable the Lius to invest legitimately in the economy, generate profit and, at the same time, qualify for residence permits for their entire family.

Creating a Real Business Foundation

Once the plan was finalised, RUE began by setting up the family company, Liu Holdings Portugal Lda, a limited liability company registered in Lisbon. Our legal team drafted the incorporation documents, handled notarial filings and opened a local business bank account. The company was structured to operate in the real estate investment sector, enabling it to purchase and manage commercial and residential properties throughout Portugal.

The Lius chose to invest in a mixed-use building in Porto consisting of office units and residential apartments. RUE’s real estate and corporate lawyers assisted with due diligence, verifying ownership, zoning and compliance with local building regulations. Every contract was translated into English and Chinese to ensure complete transparency.

Navigating the Golden Visa application

Once the investment was complete, RUE’s immigration team began preparing the Golden Visa application. This involved gathering and legalising documents from China, obtaining criminal background certificates and preparing financial records for the Portuguese authorities. RUE coordinated with the Portuguese immigration office, the Serviço de Estrangeiros e Fronteiras (SEF), to ensure the submission met all formal requirements.

We also handled the translation and notarisation of all Chinese documents, and our Lisbon-based partners accompanied the Lius to their biometric appointments. Within several months, the entire family – parents and two children – received their residency cards.

The Golden Visa granted them the right to live, study and travel within the Schengen Area, and they had the option of applying for permanent residency after five years and citizenship after six.

Beyond Residency: Growing a European Business

The story didn’t end with the approval of residency. With RUE’s guidance, Liu Holdings began renting out office spaces and apartments to local tenants, generating a steady income in euros. RUE’s accounting and tax advisors ensured the company met its annual reporting obligations and optimised its tax structure to remain compliant while minimising liabilities.

Encouraged by the success of their first investment, the family later expanded by purchasing a second property in Lisbon – a renovated historic building which they converted into serviced apartments for tourists. RUE helped to structure the acquisition, draft management contracts and ensure that all tourism licences were properly obtained.

Over time, the Lius evolved from first-time investors to experienced business owners, operating with confidence within the European market.

A Family’s Transformation

The move brought more than just business opportunities. Their eldest daughter was accepted into a prestigious international school in Lisbon, while Mrs Liu started managing the property operations personally, splitting her time between Shenzhen and Lisbon. Mr Liu often joked that the ‘Portuguese coffee culture’ had taught him to slow down after years of fast-paced business life in China.

In their own words:

‘We came to RUE for legal help – we stayed because they gave us peace of mind. Every question we had was answered and every step was managed. Europe no longer feels far away.”

RUE’s Role in Their Ongoing Success

Today, RUE continues to provide annual compliance support for Liu Holdings, monitoring their investment obligations under the Golden Visa scheme and ensuring that renewals are processed on time. Our legal and accounting teams are in regular contact with the family, guiding them through future investment planning and corporate restructuring as their European portfolio grows.

The Lius have since referred several friends and business partners to RUE – individuals who, inspired by their success, have begun their own journeys towards European residency through legitimate business investment.

A Path from Opportunity to Belonging

This case perfectly illustrates how RUE bridges two worlds, combining legal precision with cultural understanding. For the Lius, Portugal was not just a business decision, it became a second home. For RUE, their story is a reminder that, when handled with care and compliance, European residency and entrepreneurship can evolve together, creating not just financial security, but a whole new chapter in life.

Acquisition of a Licensed EMI Company in the EU – A Fast Track to the European Fintech Market

When ZenPay Group, a consortium of Chinese investors specialising in digital payment infrastructure, approached RUE, their goal was clear: to enter the European fintech market quickly and legally. They were already operating in several Asian markets, providing payment gateway solutions for e-commerce merchants. However, the next step in their growth plan was clear: they needed to establish a presence within the European Union in order to process EU-based transactions.

However, applying for a new Electronic Money Institution (EMI) licence from scratch would take many months – sometimes even over a year – due to the complex and evolving regulatory landscape. That’s when RUE proposed a faster, fully compliant alternative: acquiring an already licensed EMI company.

The Beginning: Finding the Right Opportunity

During initial consultations, RUE’s licensing experts explained that, while the transfer of ownership in a licensed financial company can provide investors with immediate access to EU-regulated operations, this must be handled with extreme care and full regulatory transparency.

ZenPay’s management was intrigued but cautious. ‘We wanted to grow quickly,’ one of the investors explained, ‘but not at the cost of compliance. We needed a partner who could protect us from unseen risks.’

RUE’s acquisition team began searching its network of vetted sellers – owners of active, regulator-approved EMI and PI companies in various EU jurisdictions, including Lithuania, Ireland and Malta – for a suitable candidate. Each candidate company was screened based on its age, regulatory history, client portfolio and financial standing.

Due diligence and legal safeguards

After reviewing multiple options, RUE presented ZenPay with a particularly strong opportunity: a Lithuania-based EMI company with a clean regulatory record, functioning payment systems and a modest but stable client base.

RUE’s lawyers initiated a comprehensive due diligence process, reviewing every layer of the company’s legal and operational structure. This included analysing historical audits, checking AML compliance reports, reviewing past transactions, confirming shareholder transparency and verifying that the company held no undisclosed liabilities.

To ensure complete investor protection, RUE also conducted regulatory correspondence checks with the Bank of Lithuania to confirm that there were no pending investigations or warnings. ZenPay only proceeded to negotiation once all verifications had come back clean.

Structuring the transaction

RUE drafted and negotiated the Share Purchase Agreement (SPA), ensuring that the terms clearly outlined the rights, obligations and warranties of both parties. Every clause was designed to protect ZenPay’s interests, covering everything from escrow arrangements and payment schedules to post-closing responsibilities.

RUE also handled the pre-notification to the financial regulator – an essential step to ensure that the authorities approved the new shareholder structure. Our legal experts prepared the ‘fit and proper’ documentation required by the Bank of Lithuania to verify the integrity and qualifications of the incoming shareholders and directors.

Close coordination between multiple jurisdictions was required throughout the process, including the investors’ legal teams in China, RUE’s representatives in Lithuania and the regulator’s supervisory officers. Weekly progress calls kept all parties aligned as RUE’s lawyers translated regulatory language into actionable steps for the investors.

Approval and transition

After several months of meticulous preparation, the Bank of Lithuania granted official approval for the ownership transfer. The closing ceremony took place in Vilnius, where ZenPay’s directors met with RUE’s legal counsel to finalise the transaction.

This was a symbolic moment – ZenPay went from being an external observer to the owner of a fully licensed European EMI in a single day. What would normally have taken over a year to build from scratch was now achieved in less than six months, fully compliant with EU law and regulatory oversight.

Following the acquisition, RUE assisted ZenPay with rebranding, updating internal policies and restructuring the board to align with new strategic goals. Our compliance specialists collaborated with the new team to revise the AML framework, ensuring it aligned with ZenPay’s expanded international operations.

Launching Operations Under the New Ownership

With RUE’s continued support, ZenPay relaunched the company under its new brand, ZenPay Europe, establishing itself as a trusted intermediary between European merchants and Asian payment networks.

RUE oversaw the passporting notifications that enabled ZenPay to offer its services in multiple EU countries, including Germany, France and the Netherlands. We also provided ongoing legal supervision and audit coordination to ensure the company remained compliant with national and EU financial regulations.

Within the first year post-acquisition, ZenPay Europe established key partnerships with European e-commerce platforms and processed its first €100 million in transaction volume. The investors’ decision to acquire rather than apply proved decisive – they entered the market quickly and efficiently, avoiding the risks associated with an untested licence application.

Beyond the Deal: A Strategic Partnership

RUE’s relationship with ZenPay didn’t end at the closing table. We continued to act as their legal compliance advisor, assisting with periodic regulatory reporting, training staff in updated AML requirements and helping to manage relations with the Bank of Lithuania.

The investors later expanded their operations by establishing a secondary branch in Ireland, which was also facilitated by RUE. This leveraged EU passporting rights and our network of legal and financial partners.

Reflecting on the process, ZenPay’s CFO shared:

‘The difference between working with a legal firm and working with RUE is that they don’t just “process” documents – they manage the entire process. Every obstacle was explained, every deadline was met, and every risk was neutralised before it became a problem.’

Setting the Standard for Future Acquisitions

This case set a benchmark for how RUE handles licensed company acquisitions, blending precision, confidentiality and cultural understanding. In a field where regulatory errors can have serious consequences, RUE’s disciplined approach ensures that both buyers and sellers are fully protected throughout the transaction.

ZenPay’s success story shows that, for Chinese investors looking for a quick yet secure way to enter the EU fintech market, buying a licensed company through RUE is more than just a shortcut – it’s a strategy.

Thanks to its legal expertise, regulatory experience and the trust it has built up over years of cooperation with European authorities, RUE continues to serve as the bridge that transforms investment ambitions into fully operational EU financial institutions.

Launch of a Technology Startup in Estonia – Turning Innovation into a Licensed EU Company

When Wei Zhang, a young entrepreneur from Hangzhou, first contacted RUE, he had a simple yet ambitious dream: to expand his blockchain-based supply chain platform beyond Asia into Europe.
His start-up, ChainLinker Tech, had already enjoyed success in China by helping manufacturers and distributors to verify authenticity and logistics data through blockchain technology. However, to work with European clients, he needed credibility – and that meant establishing an official presence within the European Union.

At the time, he had no office, no local partners and no knowledge of European digital regulations. ‘All I had,’ he later recalled, ‘was my laptop and a vision that Europe would be the next step.’

That’s where RUE came in.

A Vision Meets the Right Ecosystem

RUE’s consultants quickly recognised that Wei’s project aligned perfectly with Estonia’s digital environment – one of the world’s most advanced e-governance systems. The country offers a streamlined, transparent process that allows foreign founders to establish and manage EU companies remotely through its e-Residency programme.

During the first consultation, RUE explained how e-Residency could enable Wei to register a legitimate European company online, access EU banking and apply for licences remotely. Wei was intrigued. ‘It sounded like a digital version of what I wanted to build – efficiency, trust and transparency,’ he said.

RUE then prepared a detailed, step-by-step roadmap showing how his company could be established, licensed and operational within weeks.

Incorporating a Digital Business

With RUE‘s guidance, Wei applied for Estonian e-residency and received his secure digital ID card within a month. Using this, our legal team registered ChainLinker OÜ, a private limited company under Estonian law. RUE served as the local contact and registered agent.

Within days, the company had a legal address, a business registration number and a corporate bank account with an EU fintech institution. RUE handled all official filings and provided Wei with remote access to manage his corporate affairs online.

The process was seamless – there were no paperwork delays or bureaucracy. “I couldn’t believe how easy it was,” said Wei. ‘In China, setting up a company takes weeks. With RUE in Estonia, it took a few days.’

Navigating the Crypto Licensing Framework

As ChainLinker planned to offer blockchain verification and token-based transaction solutions, RUE advised the company to apply for a Virtual Asset Service Provider (VASP) licence, which is regulated by the Estonian Financial Intelligence Unit (FIU).

Our compliance specialists drafted the full licence application, which required a deep understanding of both blockchain operations and anti-money laundering (AML) law. RUE also prepared the company’s internal control policies, AML manuals, risk assessment matrix and client verification procedures.

We also helped to recruit a qualified compliance officer based in Tallinn – a professional with previous experience in EU-regulated crypto entities. RUE coordinated interviews, verified credentials and introduced the officer to the FIU as part of the fit-and-proper evaluation process.

Within three months, the FIU granted ChainLinker its licence, officially allowing it to operate as a regulated VASP within the European Union.

Building Partnerships and Trust

Once licensed, RUE continued to assist Wei in developing his business ecosystem. We introduced him to local business accelerators and technology hubs specialising in blockchain innovation. These connections resulted in a partnership with an Estonian logistics software provider, which saw ChainLinker’s blockchain verification tool integrated directly into existing shipping systems.

RUE’s commercial lawyers helped to draft cooperation agreements, ensuring that intellectual property rights were clearly defined and protected. Our advisors also structured data-sharing agreements that were compliant with the EU General Data Protection Regulation (GDPR), which can be an especially challenging area for technology companies handling sensitive business information.

Within a year, ChainLinker was collaborating with logistics companies in Finland, Germany and the Netherlands, assisting them in authenticating shipping routes and verifying the legitimacy of suppliers through blockchain-backed smart contracts.

Expanding and growing confidently

RUE’s support didn’t stop at licensing. We provided ongoing compliance supervision to ensure that ChainLinker’s AML policies remained aligned with EU directives. Our accounting team handled financial statements and tax filings, while our legal consultants prepared new contracts as the company expanded to include new partners.

As Wei’s European operations expanded, RUE helped him set up a subsidiary in Lithuania to serve fintech clients seeking blockchain-based compliance solutions. This diversification of services attracted new investors, including a European venture capital firm impressed by the company’s transparent legal structure and regulatory credentials, both of which were established under RUE’s guidance.

The Entrepreneur’s Reflection

Reflecting on his journey, Wei often credits Estonia as the country that transformed his idea into a legitimate international business.

‘I came to Europe with only an idea, but RUE helped me build a company, obtain a licence and establish a network. They made Europe feel open and accessible, even from the other side of the world.”

What started as a one-man project evolved into a respected blockchain firm operating under EU regulations – a symbol of how innovation and compliance can coexist when managed properly.

RUE’s Role in the Digital Frontier

This story illustrates how RUE empowers Chinese innovators to legally and efficiently enter the EU’s digital economy. With their in-depth knowledge of technology-driven business models and regulatory frameworks, RUE assists start-ups such as ChainLinker in transforming visionary concepts into compliant, operational European enterprises.

In a market where credibility and regulation are key to success, RUE helps entrepreneurs gain access to the EU and earn the trust that will sustain their growth.

Import and Distribution of Traditional Chinese Health Products in France – Bringing Ancient Remedies to Modern Europe

When Oriental Herbal Group, a family-run company from Guangzhou with over twenty years’ experience in traditional Chinese medicine, decided to expand into Europe, they had a clear vision: to introduce Western consumers to the benefits of herbal wellness through products that were safe, legally approved and scientifically supported.

For decades, their herbal teas, tinctures, and wellness supplements had been trusted across Asia. European tourists visiting China often became loyal customers. Encouraged by this demand, the company dreamed of seeing its products on the shelves of pharmacies in Paris and Brussels.

However, when they tried to ship their first batch to Europe, they quickly encountered a host of new challenges, including customs delays, product label rejections and compliance issues. That’s when they turned to RUE for help.

Understanding the challenge

During the initial meeting, RUE’s legal consultants in Vilnius and Paris carefully reviewed the company’s product portfolio. While most of their herbal formulas were natural, they were classified differently in Europe – not as ‘traditional medicine’, but as food supplements or cosmetic products depending on their ingredients and intended use.

This meant that the company could not simply export from China as they did elsewhere. They needed a European legal entity, a registered importer and to be fully compliant with EU health, labelling and safety regulations.

‘Our products were ancient,’ recalled the company’s director, ‘but we needed a modern way to bring them to Europe. RUE understood both worlds – the traditional Chinese side and the European legal one.”

Laying the Foundation in France

After thoroughly analysing potential entry points, including the Netherlands, Germany and Italy, RUE recommended France as the ideal base. The French market had a well-established health and wellness industry, strong consumer demand for natural products, and clear regulatory procedures.

RUE’s corporate department established Oriental Herbal Europe SARL, a limited liability company headquartered in Lyon. We handled the company’s incorporation, its registration with the Registre du Commerce et des Sociétés, and the opening of a local bank account. Our team also registered the company as an official importer and distributor with French customs authorities.

This new structure granted Oriental Herbal full legitimacy to operate as a European business, rather than just an exporter from Asia.

Regulatory compliance: The heart of the process

The next challenge was to ensure that every product entering the EU met strict health and safety standards. RUE’s specialists, in cooperation with our French regulatory partners, conducted a comprehensive audit of all product formulations and labelling.

Each product was categorised based on its composition: those with active medicinal claims were reclassified as food supplements, while others, such as herbal cosmetics, were registered under EU cosmetic regulations. Every label was translated into French and new packaging was designed to comply with EU Food Information Regulations and European Medicines Agency requirements.

Our compliance experts then registered each product with the Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes (DGCCRF) – the French consumer protection authority. We also implemented strict traceability and batch control systems to ensure that every product shipped from Asia could be verified, tracked and, if necessary, recalled.

Trademark Protection and Brand Recognition

RUE’s intellectual property team filed an EU trademark application for ‘Oriental Herbal Europe’ with the EUIPO, thereby protecting the brand name and logo across all EU member states. This step was crucial for future expansion into neighbouring markets.

At the same time, we helped the client to secure domain names and to prepare a bilingual (French–English) e-commerce website that was fully compliant with GDPR data protection rules. RUE drafted the privacy policy, terms of sale and refund procedures to ensure that the company’s online operations met EU consumer law standards.

The new brand identity emphasises both heritage and professionalism, presenting ancient wisdom through modern European compliance.

Building a European Distribution Network

With the legal groundwork complete, RUE assisted Oriental Herbal in establishing commercial partnerships with French health stores, organic retailers, and pharmacies. We negotiated distribution contracts, reviewed agency agreements and made sure that pricing, liability and warranty terms were properly documented under French law.

Soon, the company’s teas and supplements began appearing on the shelves of boutique wellness shops in Paris, Lyon, and Marseille. Within months, orders had expanded to Belgium and Luxembourg, where the same legal framework applied through EU mutual recognition.

RUE also coordinated logistics, helping the client to partner with an established French fulfilment centre for warehousing, inventory management and delivery. This drastically reduced customs delays and gave the business a reliable EU-based operational core.

Adapting Tradition to the Modern Market

Transitioning from a traditional Chinese company to a European-regulated manufacturer was not easy. Every label, claim and advertisement had to be legally justified. RUE’s legal marketing advisors guided the client on how to present product benefits using permitted health claims and avoid language that could lead to pharmaceutical classification.

We also provided advice on product certification and testing, helping the company to obtain laboratory confirmations and safety reports from accredited EU testing centres. This scientific validation became a key marketing advantage.

“Europe taught us to combine tradition with science,” said the founder later. ‘RUE helped us transform our story into something that European regulators could respect and consumers could trust.’

The result: A trusted brand in Europe.

Within two years, Oriental Herbal Europe had built a strong reputation as a reliable supplier of natural wellness products. The brand expanded its presence to major online platforms and specialised organic stores. French consumers appreciated the authenticity of the products, while regulators respected the company’s commitment to transparency and safety.

Revenue grew steadily, and the business became profitable by the end of its second year. The founders no longer viewed Europe as a distant market, but as an integral part of their brand’s future.

RUE’s continued partnership

RUE continues to provide legal maintenance for Oriental Herbal’s European entity, handling annual corporate filings, compliance updates and cross-border expansion into new EU markets. This ongoing support ensures the company remains fully aligned with evolving health regulations and customs standards.

Today, Oriental Herbal Europe is a testament to what can happen when cultural heritage meets legal precision. It’s not only a success story for Oriental Herbal Europe, but also proof that traditional Chinese businesses can thrive in Europe when guided by the right expertise.

A Bridge Between Worlds

This case embodies RUE’s broader mission of helping Chinese businesses enter Europe as respected participants in its regulated markets, not outsiders. By blending authenticity, compliance and strategic planning, RUE has transformed a traditional herbal company into a recognised European wellness brand.

As the founder said in his final meeting with our team:

“We brought our roots to Europe. RUE helped us to plant them firmly in European soil.’

Strategic Partnership Setup for a Chinese Logistics Firm in Poland – Building the Bridge Between Two Continents

When DragonLink Logistics, a mid-sized shipping and fulfilment company from Shenzhen, contacted RUE, they already had ambitious expansion plans.
For years, DragonLink had helped Chinese e-commerce sellers transport goods to Europe. However, the company’s growth was being hindered by a recurring issue: its dependence on third-party logistics providers once shipments entered the EU. Packages were delayed, customs procedures varied from country to country, and costs kept rising.

DragonLink’s CEO, Mr Han, summarised this perfectly during the first consultation call:

‘We control everything up to the European border – and then we lose control. We need to be on the ground.’

This became the starting point for a partnership that would establish DragonLink as a logistics operator inside the European Union.

Finding the right European base

RUE’s international business team began by analysing several possible locations for DragonLink’s European hub. Germany and the Netherlands had well-established logistics networks, but both came with high operational costs and strict labour regulations. Following a detailed feasibility study, RUE recommended Poland, which is strategically located at the crossroads of Western and Eastern Europe. It has modern infrastructure, lower costs and a fast-growing logistics sector.

Its proximity to Germany made Poland ideal for serving the EU’s largest e-commerce market, and its membership of both the EU and the Schengen zone ensured the free movement of goods across borders.

The choice was made. RUE would help DragonLink to establish its European headquarters in Warsaw and a distribution centre near Poznań, close to key transport corridors connecting Germany, the Czech Republic and the Baltic states.

From Plan to Presence

RUE’s corporate lawyers quickly began the incorporation process. The new entity, DragonLink Europe Sp. z o.o., was registered under Polish law. RUE assisted in preparing all the required documentation, shareholder resolutions and corporate governance rules.

Our Polish legal partners coordinated filings with the National Court Register (KRS), secured VAT and EORI numbers, and handled formalities with customs authorities. Within weeks, DragonLink had a fully functioning Polish company recognised across the EU as an independent logistics operator.

Next came the site setup. RUE coordinated the lease agreement for a 4,000-square-metre warehouse near Poznań, reviewing every clause of the commercial contract – from liability and insurance to environmental and safety compliance. Our lawyers ensured that DragonLink could operate efficiently while minimising legal risk.

Building Partnerships and Infrastructure

With the corporate structure and facility secured, RUE’s business consultants turned to the next crucial step of building operational partnerships.
We introduced DragonLink to well-established European freight carriers, customs brokers and e-commerce fulfilment networks. Our team helped negotiate long-term agreements with local and regional delivery partners, ensuring consistent pricing and reliable service.

Meanwhile, our HR and immigration specialists helped the company to relocate several Chinese managers to Poland and obtain the necessary residence and work permits. We also drafted employment contracts for the newly hired Polish staff, including warehouse workers, logistics coordinators and customer service agents, ensuring compliance with Polish labour law.

Within a few months, DragonLink Europe had grown from an empty warehouse to a bustling logistics centre, employing both local and international staff.

Operational launch: The Turning Point

By the time the first shipment arrived at the new warehouse, everything was ready. RUE had guided the company through customs registration, tax setup and insurance requirements. Our compliance team had established internal procedures for cross-border VAT reporting, ensuring that financial operations between China and the EU would run smoothly.

The unloading and re-routing of DragonLink’s first container from Shenzhen through the Polish facility to customers in Germany and France marked a symbolic milestone – the company had truly become part of the European logistics ecosystem.

Mr Han later told our team:

‘It felt like we had built a bridge – not just for goods, but for trust.’ For the first time, Europe was not a distant destination. It was our own territory.’

 

Sustaining Growth Through Legal Precision

As DragonLink’s business expanded, RUE remained closely involved in maintaining its legal and operational foundation. We assisted with customs audits, periodic VAT filings and corporate reporting. Our lawyers helped to draft new partnership contracts as DragonLink signed agreements with major e-commerce platforms offering pan-European delivery.

We also advised the company on GDPR compliance for shipment tracking systems and on insurance policies to cover cargo risks. When the company decided to integrate digital logistics tools, we reviewed software licensing contracts to ensure intellectual property protection.

Over time, DragonLink’s Polish branch evolved into a logistics service provider not only for its own clients, but also for other Chinese exporters, utilising the infrastructure that RUE had helped them to create.

Expanding further into Europe

With a strong base in Poland, DragonLink began planning its next steps. RUE advised on setting up satellite offices in Germany and the Czech Republic, taking advantage of EU freedom of establishment and passporting principles. We provided the legal framework for cross-border service provision, enabling the company to expand seamlessly without duplicating bureaucratic obligations.

By its second year, DragonLink Europe was handling over 30,000 parcels daily and serving B2B and B2C clients across the continent. Revenue more than tripled and the company’s Polish headquarters became its most profitable international branch.

The ongoing partnership

Today, RUE continues to serve as DragonLink’s legal and compliance partner, assisting with strategic planning, regulatory updates and expansion management. Our bilingual support team facilitates communication between the company’s Shenzhen headquarters and its Warsaw operations, ensuring that all legal and administrative matters are handled efficiently.

When asked to reflect on their experience, Mr Han said:

‘RUE was more than a consultant. They were our guide through the European maze. We speak different languages, but RUE speaks both business and law – and that’s the language we needed.”

From Outsourcing to Ownership

DragonLink’s journey is representative of the transformation undergone by many modern Chinese logistics companies, moving from dependence on third-party service providers to owning their own infrastructure and operations within the EU. With RUE’s support, DragonLink didn’t just expand into Europe – they established themselves there.

Their success proves that when strategic vision meets legal clarity, distance disappears and international business becomes borderless.

Establishing a Chinese Manufacturing Base in the Czech Republic – From Factory Floor to European Market

When the large Chinese electric vehicle component manufacturer HuaXing Industrial first approached RUE, their motivation was clear: Europe was no longer just a market to export to – it was a market in which they wanted to produce.

For years, HuaXing had shipped thousands of parts from Shenzhen to carmakers across the EU. However, rising transport costs, customs duties and increasing pressure from European buyers to shorten supply chains caused them to reconsider their approach.

‘Our partners in Germany and France were asking for faster delivery, EU certification and local after-sales support,’ explained Mr Zhao, the company’s European operations director. ‘We realised that if we wanted to grow, we needed to be here – physically in Europe.’

That’s when RUE came on board.

Choosing the Right Jurisdiction

RUE’s first task was to help HuaXing identify the ideal European location for a manufacturing and assembly hub. After evaluating several locations, including Poland, Hungary and Slovakia, our advisors recommended the Czech Republic.

It was a strategic choice. The country offered an advanced industrial base, a highly skilled technical workforce and excellent logistics infrastructure connecting Western and Eastern Europe. Furthermore, it is part of the EU single market, meaning goods produced there can be sold anywhere in the Union without facing additional customs barriers.

For HuaXing, the Czech Republic offered something priceless: European roots without losing Asian efficiency.

Setting up the company

RUE’s legal team coordinated the incorporation of HuaXing Europe s.r.o., a Czech private limited company that is wholly owned by the parent corporation in China. We handled the entire process, from drafting the Memorandum of Association to registering the company with the Czech Commercial Register.

Our Czech legal partners assisted with obtaining a trade licence, registering for VAT and opening a corporate bank account with a local financial institution. Meanwhile, our real estate consultants scouted potential factory sites, focusing on regions offering tax incentives and industrial development zones.

Within two months, HuaXing had secured a 5,000 m² production hall near Brno, one of Central Europe’s major industrial cities.

Legal and Regulatory Framework

Setting up a manufacturing operation involves navigating multiple layers of regulation, from labour law to environmental standards. RUE’s cross-border legal team coordinated every detail.

We obtained the necessary environmental permits and production safety approvals.
We drafted employment contracts for local technicians and engineers in compliance with Czech labour law.
We structured the intra-corporate transfer process for Chinese managers and engineers relocating to Europe.

Our immigration specialists collaborated with the Czech authorities to secure temporary residence and work permits, ensuring compliance and avoiding bureaucratic delays.

We managed every stage of the setup in English, Chinese and Czech to ensure that nothing was lost in translation – literally or legally.

Building local partnerships

Beyond incorporation and licensing, RUE helped HuaXing establish local partnerships that were essential for their success.
We introduced them to Czech industrial suppliers, quality control firms and local logistics companies to ensure the smooth flow of components between European clients.

RUE’s tax advisors also optimised the company’s structure to take advantage of local investment incentives, including corporate tax reductions and grants for manufacturing innovation.

Our legal consultants drafted long-term supply and distribution agreements with automotive clients in Germany and Austria, securing multi-year contracts that justified HuaXing’s European investment.

From planning to production

By mid-year, the first production line had been installed. RUE’s lawyers reviewed all service and maintenance contracts for imported machinery, ensuring warranty coverage and compliance with EU product safety directives.

When the Czech facility produced its first batch of electric vehicle components certified under EU technical standards, it marked not only a business milestone, but also a symbolic moment.

‘For the first time, our label said “Made in the EU”,’ said Mr Zhao proudly. ‘That changed how our clients saw us overnight.’

The company’s European clients now benefited from shorter delivery times, simplified customs clearance and direct technical support. Within a year, HuaXing Europe had become a reliable Tier 2 supplier for several automotive manufacturers across the continent.

Expanding the Vision

RUE’s relationship with HuaXing didn’t end with the initial setup. We continued to act as their long-term legal counsel, managing employment matters, annual reporting and regulatory updates.

When HuaXing decided to expand its operations by setting up an R&D unit focused on battery technology, we guided the process of patent registration, data protection compliance, and cooperation agreements with local universities in Brno.

We also helped the company to register for EU innovation grants, establishing their European presence as a hub for both production and technological advancement.

A Strategic Shift from Exporter to EU Manufacturer

Within two years, HuaXing’s Czech branch had employed over 80 people – a mix of Chinese specialists and European engineers. Production efficiency soared, and new contracts followed from major electric vehicle projects across Europe.

The company’s transformation was clear: from exporter to European manufacturer, competing on equal terms within the single market.

Reflecting on the journey, Mr Zhao said:

‘RUE didn’t just handle our paperwork – they understood our strategy. They helped us evolve from shipping boxes to building factories. Europe stopped being a customer and became our home.”

RUE’s Broader Role

This case study showcases RUE’s ability to support Chinese manufacturers with not only company formation, but also the entire process of establishing operations, including real estate, licensing, workforce management, and partnership development.

For Chinese businesses entering Europe’s industrial ecosystem, RUE provides a one-stop bridge between two vastly different regulatory and cultural worlds. With a local legal presence and multilingual teams, we ensure that expansion is fast and sustainable.

HuaXing’s success proves that, with the right guidance, manufacturing knows no borders. With RUE’s support, HuaXing transformed from a distant supplier into a European producer, building trust, creating jobs and symbolising the growing integration of Chinese innovation into the European economy.

Launching a Chinese Investment Fund in Luxembourg – Building a Gateway to Europe’s Financial Heart

When Golden Harbour Capital, a Shanghai-based private investment firm, first contacted RUE, they had a clear and ambitious message:

‘We want to invest in European innovation – not from the outside, but from within.’

Golden Harbor had spent years backing technology start-ups in Asia – AI, fintech and green energy – and they saw Europe as the next frontier for sustainable and high-tech investments. However, the challenge was monumental. European financial regulations are notoriously strict, fund structures are complex and local representation is mandatory.

The firm needed more than just a licence; they needed a European foundation for their investment operations. That’s where RUE came in.

Choosing the Right Jurisdiction

RUE began by assessing multiple EU financial hubs, including Ireland, Malta and Cyprus, but ultimately recommended Luxembourg.
It wasn’t just about prestige. Luxembourg is Europe’s largest fund domicile and is renowned for its stability, sophisticated financial infrastructure and favourable tax regime for regulated funds. It also offers specialised structures, such as the Reserved Alternative Investment Fund (RAIF), which is ideal for cross-border investors who want regulatory efficiency without compromising compliance.

Our team explained these advantages in detail to Golden Harbour’s partners. ‘Luxembourg gives you credibility in front of institutional investors,’ said RUE’s fund specialist. ‘It’s a passport into the entire EU market.’ The decision was made almost immediately.

Structuring the fund

RUE’s legal department, in cooperation with local financial counsel, drafted the structure for the Golden Harbor European Innovation Fund RAIF S.C.Sp., a reserved alternative investment fund formed under Luxembourg law.

We handled the full incorporation process, including:

• We drafted the fund’s limited partnership agreement and defined the roles of general and limited partners.
• We also registered the entity with the Luxembourg Trade and Companies Register.
• We also coordinated with a licensed Alternative Investment Fund Manager (AIFM) to ensure regulatory oversight.
• We also opened a custodian and depository account with a local bank that is compliant with EU fund safety requirements.

The structure was elegant yet fully compliant. Golden Harbor retained strategic control while delegating fund management to a regulated EU AIFM, thus satisfying the expectations of Chinese investors and European regulatory standards.

Regulatory compliance and investor protection:

Establishing a fund in Europe meant full alignment with EU directives, notably the AIFMD (Alternative Investment Fund Managers Directive) and the MiFID II framework. RUE’s compliance experts guided Golden Harbor through every step of the process, translating complex EU financial rules into actionable obligations.

We helped the firm to draft its anti-money laundering policies, investor onboarding procedures (KYC/KYB) and risk management framework. Our team also ensured that all offering documents met prospectus and disclosure requirements under Luxembourg law.

As the fund was designed to attract both institutional and private investors, we advised on investor protection clauses, dispute resolution mechanisms and the use of digital signature technology for international subscriptions, combining legal precision with operational efficiency.

Creating the European identity

Once the legal framework was complete, RUE focused on helping Golden Harbor establish its European presence.
We assisted with creating a bilingual corporate website in English and French, reviewed all investment presentation materials and ensured that every marketing document complied with EU financial promotion rules.

To strengthen credibility, we introduced Golden Harbor to local financial institutions, auditors and tax consultants in Luxembourg City. Within weeks, the firm had built a small but capable local team comprising an operations manager, a compliance liaison and an administrative assistant.

‘It felt like we had set foot in a different financial world,’ said Ms Li, Golden Harbour’s managing director. ‘RUE didn’t just open doors – they showed us how to walk through them with confidence.’

First Investments: Technology Meets Europe

With the structure in place, Golden Harbor began its first round of investments, focusing on clean-tech start-ups in Germany and fintech ventures in the Netherlands. RUE reviewed the cross-border legal documentation for each deal, ensuring that equity transfers, shareholder agreements and IP rights complied with EU law.

Meanwhile, our due diligence teams coordinated with local partners to assess target companies, focusing on intellectual property, data privacy (GDPR) compliance, and corporate governance. These layers of legal scrutiny ensured that every euro invested was both secure and compliant.

Within the first year, the fund successfully invested over €40 million, working alongside European venture firms and gaining recognition within Luxembourg’s expanding network of international funds.

Tax and Structural Optimisation

To keep the fund’s operations tax-efficient, RUE collaborated with tax experts in Luxembourg and Hong Kong to design a cross-border holding structure. This enabled returns to be legally and efficiently transferred back to investors in Asia, avoiding double taxation.

We also advised on implementing sub-funds, enabling Golden Harbor to diversify its investments by theme – fintech, renewable energy and AI – each with its own reporting and governance structure.

These measures established the fund as a sophisticated, long-term player in the EU market rather than a short-term investor.

A New Identity in Europe

Today, Golden Harbor’s Luxembourg office serves as its European anchor, managing capital, screening investment opportunities and partnering with innovative EU start-ups. The fund has since launched its second investment vehicle, which is aimed at green infrastructure and digital transformation projects. Once again, RUE was the lead legal advisor.

Reflecting on the journey, Ms Li said:

‘In China, we were investors. In Europe, RUE helped us become participants. We’re no longer looking at Europe from the outside – we’re part of it.”

 

RUE’s strategic role

The Golden Harbor project exemplified RUE’s ability to bridge two financial worlds, translating the entrepreneurial dynamism of Chinese investors into structures that fit seamlessly within Europe’s regulated system.

Our role extended far beyond incorporation or licensing. We became a long-term compliance partner, translating legal cultures and ensuring that every decision aligned with European law and Chinese business logic.

Golden Harbor’s success story demonstrates that, with the right guidance, Chinese capital can become a builder of Europe’s future economy, not just an investor in it.

Expanding into Europe’s Renewable Energy Sector: A Chinese Green Power Company Finds Its Place in the EU

When GreenFuture Energy, a leading Chinese renewable energy technology company, approached RUE, they had a clear and ambitious vision:

‘We want to become part of Europe’s clean energy revolution – not just as a supplier, but as an active participant.’

The company specialises in manufacturing solar panels and energy storage systems, and has already built strong partnerships across Asia and Africa. However, Europe – with its ambitious Green Deal, significant investment in sustainable energy and rapidly growing demand for solar infrastructure – represented the next frontier.

However, the EU’s regulatory framework was dense and fragmented, with each country having its own environmental licensing procedures, investment rules and grid connection standards. For GreenFuture, entering the market alone would have been risky. That’s when RUE stepped in to guide them through their entire European transition.

Understanding the Mission and Market

During the initial consultation, RUE’s project team familiarised themselves with the company’s technology, long-term goals and desired business model.
GreenFuture didn’t just want to sell solar panels; they also wanted to establish a European subsidiary, build solar farms, and partner with local municipalities to supply renewable power directly to consumers. This meant that the company needed a legal presence in the EU and a renewable energy operation licence in a suitable jurisdiction.

RUE’s analysis focused on key markets: Spain, Portugal and Greece – all of which are leaders in solar capacity. However, after reviewing the regulatory conditions and investment incentives in each country, Spain was found to be the best fit. The country offered generous renewable energy subsidies, simplified grid connection procedures, and robust investor protection legislation.

Establishing GreenFuture Europe

Within weeks, RUE had incorporated GreenFuture Europe S.L., a limited liability company based in Madrid.
Our legal team handled registration with the Spanish Commercial Registry, obtained a tax identification number (NIF) and opened a local corporate bank account.

Meanwhile, our renewable energy law specialists began the application process for project development licences, collaborating closely with Spain’s Ministry for the Ecological Transition (MITECO) and local municipal authorities. RUE helped GreenFuture secure the necessary environmental impact assessments, construction permits and grid connection authorisations – all prerequisites for launching a solar energy project in Spain.

These complex applications were submitted in Spanish and required precise technical documentation, which our bilingual legal experts prepared and translated flawlessly.

Finding the first project

Once the structure was in place, RUE assisted GreenFuture in identifying suitable land for their first pilot solar farm. Our local real estate and energy consultants helped negotiate a long-term lease on a 40-hectare site in Andalusia – a region with optimal sunlight exposure and access to transmission lines.

RUE’s real estate department performed due diligence on the property, verifying ownership, zoning and environmental restrictions. Our lawyers then drafted and finalised the land lease agreement, ensuring compliance with national and EU energy investment regulations.

Once the first construction permit was granted, RUE collaborated with local engineering firms and Spanish contractors to commence site development. For the Chinese leadership, it was a powerful moment – their first renewable energy project on European soil had officially begun.

Licensing and regulatory success

The regulatory process for renewable energy projects in the EU can be notoriously slow, but RUE’s meticulous planning and continuous communication with the Spanish authorities ensured that all procedures were completed efficiently.

We helped GreenFuture prepare technical documentation for:

• Grid connection applications;
• Energy production licences;
• Power Purchase Agreement (PPA) negotiations with a local electricity distributor.

RUE’s legal team structured the PPA to guarantee stable, long-term revenue while meeting Spain’s renewable energy compliance obligations. Within 10 months, GreenFuture Europe received full operational approval and became a licensed renewable energy producer under EU law.

Launching the first solar farm

When the first solar panels arrived from China and construction began, RUE’s on-the-ground legal representatives were present to oversee final inspections and local compliance audits.

In less than a year from the company’s incorporation, the GreenFuture Andalusia Solar Farm began supplying clean energy to the Spanish power grid – enough to power more than 8,000 households.

The project was reported in the local media as one of the fastest foreign-funded renewable energy initiatives completed in the region. For GreenFuture, this marked a milestone in their transformation from an exporter of solar panels to an integrated renewable energy operator within the EU.

Beyond the first project

RUE’s partnership with GreenFuture didn’t end with the launch. We continued to advise the company on cross-border licensing, enabling them to use Spain as a springboard for expansion into Portugal and Italy.

RUE also helped GreenFuture establish a joint venture with a German engineering firm specialising in energy storage technology, creating a platform for hybrid solar-battery systems across the EU. Our corporate team managed the joint venture agreement, intellectual property licensing and financial structuring, ensuring fair governance between the Chinese and European partners.

Within two years, GreenFuture Europe had grown into a multinational renewable energy developer with projects in three EU countries and a network of trusted local contractors – all built on the foundation that we helped them to create.

Bridging Sustainability and Strategy

Reflecting on their journey, GreenFuture’s CEO, Mr Li, said:

‘We had the technology and the ambition, but Europe’s legal environment was a world of its own. RUE became our compass. They translated complexity into opportunity and made our European dream possible.”

For RUE, this case represented more than just a successful project. It symbolised how global collaboration can accelerate the green transition, proving that Chinese innovation and European regulation can coexist and create real impact when guided by expertise and trust.

The Bigger Picture

Today, GreenFuture’s story stands as a model for sustainable foreign investment. It shows that, when managed with precision, transparency and professionalism, green technology can be a bridge between continents rather than just an export commodity.

RUE continues to advise GreenFuture on ongoing regulatory changes under the EU Renewable Energy Directive, ensuring long-term compliance and growth.
From incorporation to generating the first megawatt of power, RUE’s legal, corporate and strategic support has transformed an idea into a renewable reality.

Entering Ireland’s Fintech Hub: How a Chinese Payment Company Built an EU Base of Trust

When PayWorld Technologies, a Shenzhen-based digital payment company, approached RUE, it had already achieved significant success in Asia. Their mobile wallet app had over two million active users and a growing merchant network across Southeast Asia.
However, with the European market moving rapidly towards open banking and digital payments, the founders recognised an opportunity they did not want to miss.

‘We wanted to become part of Europe’s fintech ecosystem,’ said Mr Fang, the company’s CEO. ‘But Europe felt like a fortress – strong, regulated and difficult to enter. We needed someone who could show us the right door.’

That ‘door’ turned out to be Ireland, and RUE had the key.

Finding the Right Gateway

RUE’s first step was to map out the company’s goals and risk appetite. PayWorld didn’t want a temporary representative office; they wanted an EU-licensed payment institution capable of serving clients across the European Economic Area.

Our licensing team compared several jurisdictions: Lithuania (fast but highly competitive), Malta (cost-effective but niche) and Ireland – a financial powerhouse with global recognition. Ultimately, Ireland offered what PayWorld needed most: credibility, access to the EU single market, and a regulator that is respected by some of the world’s largest tech firms.

RUE explained every requirement of the Central Bank of Ireland’s (CBI) licensing framework, from minimum capital thresholds to governance and anti-money laundering (AML) standards. ‘Ireland is demanding,’ our advisor told the client, ‘but once you are in, you are trusted everywhere in Europe.’
The decision was made, and the journey began.

Laying the Corporate Foundation

RUE’s Dublin-based partners coordinated the establishment of PayWorld Europe Limited, a private limited company incorporated under Irish law. They handled registration with the Companies Registration Office (CRO), prepared the Memorandum and Articles of Association, and helped open corporate accounts with an Irish fintech-friendly bank.

The real challenge then came in the form of preparing the Payment Institution Licence Application, a process that requires precise alignment with the Central Bank’s expectations.

RUE led every stage. Our compliance team drafted the company’s business plan, operational framework, risk management strategy and anti-money laundering (AML) policies, all of which were prepared in accordance with the EU’s PSD2 directive. We also prepared the fit and proper documentation for the company’s senior management, ensuring that each proposed director met the Central Bank of Ireland’s (CBI) rigorous criteria for competence and integrity.

Local Management and Governance

Ireland requires that at least two key executives reside in the country and be actively involved in daily management. RUE assisted PayWorld in recruiting an experienced local Chief Compliance Officer and Executive Director, both of whom have a proven track record in EU-regulated fintech institutions.

We drafted employment contracts, board resolutions and internal governance policies that align with Irish corporate law. Every role and responsibility, from oversight to escalation procedures, was clearly defined.

To help bridge cultural and operational differences, RUE also provided cross-cultural onboarding for PayWorld’s leadership team. This included an explanation of how Irish regulators communicate, what timelines to expect and how to maintain transparency in correspondence with the Central Bank.

Navigating the licensing process

Once the application was ready, RUE submitted it directly to the Central Bank of Ireland.
Over the following months, RUE acted as the client’s representative in all regulatory communications, responding promptly to requests for additional information, clarifications and policy revisions.

Our familiarity with the CBI’s procedures proved invaluable. Every follow-up question, from internal audit methodology to IT security frameworks, was efficiently addressed and backed by detailed documentation prepared in advance by the RUE team.

After nine months of correspondence, the Central Bank issued its approval.
PayWorld Europe Limited was granted a Payment Institution licence, authorising it to offer payment services across all EU and EEA member states.

From Licence to Launch

Once licensed, RUE continued to guide PayWorld through the post-authorisation phase.
We assisted with the company’s registration on the European Banking Authority (EBA) database and prepared notification filings for passporting rights to operate in Germany, France and Italy.

Our legal department reviewed client agreements, data protection policies and merchant onboarding forms to ensure full compliance with the General Data Protection Regulation (GDPR) and EU consumer law. We also helped the company to integrate Strong Customer Authentication (SCA) requirements for secure online payments under PSD2.

By the time PayWorld officially launched its EU operations, it had become a fully compliant fintech institution recognised by one of Europe’s most respected regulators.

Establishing Market Presence

Within the first year, PayWorld Europe signed partnerships with several European e-commerce platforms and financial aggregators.
The company’s Irish licence gave it credibility with European merchants who had previously been reluctant to work with non-EU providers.

RUE continued to provide strategic advisory services, including compliance training for staff, guidance on quarterly reporting obligations to the Central Bank and planning for an upgrade to an Electronic Money Institution (EMI) licence.

In collaboration with our accounting partners in Dublin, RUE also oversaw the company’s tax filings and financial audits, ensuring consistent regulatory compliance.

The turning point

As PayWorld’s transaction volume grew and its European brand gained recognition, the company realised that its Irish entity had become a vital part of its global business structure.

Mr Fang reflected:

‘We thought the hardest part would be getting licensed. But what RUE really gave us was a foundation – one that made us equal to any European fintech company. When we speak to partners now, we don’t feel like outsiders. We feel like we are part of Europe’s financial community.”

This sentiment perfectly encapsulates the transformation that RUE strives for: not just helping clients to enter Europe, but helping them to belong there.

A Long-Term Partnership for Growth

Today, RUE continues to act as PayWorld’s compliance and legal maintenance partner, overseeing annual audits, risk assessments and licence renewals.
We remain in constant contact with the Central Bank on the client’s behalf, ensuring transparency and smooth communication as the company expands across the continent.

With RUE’s support, PayWorld Europe has grown into a recognised cross-border payments provider, serving thousands of merchants and users throughout the EU.

What began as an ambitious idea in Shenzhen has become a regulated European success, built on professionalism, trust and the bridge that RUE creates between two financial worlds.

AI Meets Europe: How a Chinese Tech Innovator Established Its Data-Driven Future in Finland

When NeuroLink Systems, a fast-growing artificial intelligence company from Hangzhou, first approached RUE, its leadership team had already achieved remarkable success in Asia.
Their software – an advanced AI engine for predictive analytics and industrial automation – was being used by several major manufacturing clients in China.
However, as Europe’s AI and data infrastructure began to expand under the EU Digital Strategy, NeuroLink saw an opportunity to bring its technology to European industries that were eager for automation and smarter decision-making tools.

However, the challenge was enormous. Europe’s digital market is governed by the world’s strictest data privacy laws – the GDPR – and any company dealing with machine learning, user analytics or cloud storage must be fully compliant from day one.
This is where RUE came in – not just as a legal service provider, but as the strategic translator between Chinese innovation and European regulation.

Laying the Groundwork: Choosing the Right Digital Hub

RUE began with a full jurisdictional analysis of Europe’s emerging AI and data clusters, including those in the Netherlands, Germany and the Nordic countries.
After evaluating tax regimes, government support programmes and data infrastructure, our consultants recommended Finland as the ideal base.

Finland offered a unique blend of world-class connectivity, government incentives for technology R&D and a culture of transparency that was perfectly aligned with GDPR principles.
RUE’s local partners also highlighted the Business Finland Innovation Grant, which could support some of the company’s research activities once it was established.

NeuroLink’s CEO, Ms Chen, was convinced. ‘We wanted a home where innovation is trusted,’ she said. ‘RUE showed us that Finland doesn’t just regulate technology – it supports it.’

Incorporating NeuroLink Europe

RUE’s corporate team handled every stage of the process, forming NeuroLink Europe Oy, a Finnish limited liability company registered in Helsinki.
They drafted all corporate documents, arranged the digital ID setup for foreign directors and opened the company’s EU bank account.
Within two weeks, the company had full legal status, a registered office address and had been registered for taxes with the Finnish Patent and Registration Office (PRH) and the Tax Administration (Vero).

RUE also guided the company through its first employment contracts, ensuring that both Chinese engineers relocating to Finland and local developers were hired in accordance with Finnish labour law.
To support relocation, our immigration specialists coordinated residence permits for key staff through Finland’s fast-track Startup Permit Programme, which is designed for innovative foreign entrepreneurs.

Data Protection and Regulatory Readiness

The most sensitive part of the project was data regulation. NeuroLink’s business model relied heavily on collecting and analysing industrial production data – a process that had to be fully GDPR-compliant in Europe.

RUE’s data protection specialists conducted a thorough Data Processing Impact Assessment (DPIA) and drafted the company’s Privacy Policy, Data Sharing Agreements and Cross-Border Data Transfer Protocols.
We collaborated closely with the Office of the Finnish Data Protection Ombudsman to ensure that NeuroLink’s data storage, consent mechanisms and anonymisation models met EU expectations.

Our bilingual legal team also provided training to the company’s engineers in both English and Mandarin on the practical aspects of GDPR compliance, including user consent, data deletion requests and internal reporting channels for potential breaches.

For Ms Chen, this was eye-opening:

‘In China, compliance is about efficiency. In Europe, it’s about trust. RUE helped us understand that difference – and build it into our product.”

Building Partnerships and Local Presence

With the legal foundation secured, RUE helped NeuroLink forge partnerships with Finnish technology universities and AI research centres.
Our business development consultants arranged introductions to potential clients – manufacturing and logistics companies interested in AI-driven predictive maintenance systems.

To strengthen our credibility, RUE guided us through the process of registering with Business Finland as a recognised R&D entity. This gave us access to government grants for technology collaboration.
Our legal advisors then drafted the necessary consortium agreements for joint research projects, defining intellectual property rights, confidentiality obligations and profit-sharing terms.

By mid-year, NeuroLink Europe was participating in an EU-funded industrial innovation pilot, providing AI-based optimisation for a Finnish robotics manufacturer.

Intellectual Property Protection

Protecting intellectual property was critical. RUE’s IP lawyers filed European patent applications for NeuroLink’s machine learning algorithms and registered its brand name and logo with the EUIPO.
We also reviewed all software licensing agreements and source-code escrow contracts to ensure compliance with European technology law.

This step secured the company’s innovations and established its reputation as a serious competitor in Europe’s growing AI ecosystem – one that is respected not just for its technology, but also for its professionalism.

The first milestone

Less than a year after incorporating in Finland, NeuroLink signed its first major European contract with a logistics operator in Sweden.
RUE assisted in drafting and negotiating the agreement to ensure that data processing, service levels and liability terms fully adhered to EU law.

The success of this partnership opened doors to other Nordic markets, with RUE managing passporting and cross-border service compliance.
NeuroLink’s European revenue soon surpassed projections, enabling the company to reinvest in its local R&D centre, which is now staffed by a diverse team of Chinese and European engineers.

Reflections on the Journey

Looking back, Ms Chen described the experience as transformative:

‘Europe was intimidating at first – full of legal codes, privacy laws and documentation. But RUE made it human. They didn’t just explain the rules; they helped us to live by them. Because of that, our technology earned trust faster than we imagined.”

The partnership between RUE and NeuroLink evolved into a long-term collaboration.
RUE continues to handle NeuroLink’s compliance monitoring, annual reporting and data audits, ensuring that the company remains one step ahead as AI regulations evolve, particularly under the upcoming EU Artificial Intelligence Act.

The broader message

NeuroLink’s journey illustrates a new kind of cooperation between China and Europe – one based not on export and import, but on innovation and shared standards.
With RUE’s guidance, a Chinese AI start-up has transformed into a trusted European technology partner, aligning advanced algorithms with European ethics and data integrity.

Today, NeuroLink Europe Oy embodies the future of cross-continental partnerships, where innovation thrives and compliance is the cornerstone of credibility.

RUE is proud to have played a part in this success story, proving once again that when expertise and trust work hand in hand, even the most complex regulatory systems can become platforms for growth.